A data profile of the people who buy, follow and care about Pune in India — modelled from more than twelve digital signal sources. Pune has an estimated audience of 8,148,726 people in India.
Pune has an estimated audience of 8,148,726 people in India. 24.5% are female, 75.5% are male, average age 32.5. Top brand affinities: Pakistan national cricket team, NDTV, England cricket team, BSE SENSEX, Big Bash League.
Top brand affinities include Pakistan national cricket team, NDTV, England cricket team, with strongest over-indexing on Pakistan national cricket team (1.6× the country average).
Demographically, the Pune audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Pune fan in India is more male, around 32.5 years old, with strong Indulgence tendencies and a notable affinity for Pakistan national cricket team.
The key figures that characterise the Pune profile in India.
24.5% are female, 75.5% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 32.5 |
| Estimated audience size | 8,148,726 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 30% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Pune audience comes from India.
| Country | Share |
|---|---|
| India | 62.0% |
| United States | 8.1% |
| Japan | 3.5% |
The strongest cross-interests of the Pune audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 2.21× | ||
| 02 | Sewing machine | Home & Garden | 2.16× | ||
| 03 | forex trader | Business & Career | 2.14× | ||
| 04 | Father's Day | Kids & Family | 2.13× | ||
| 05 | Motivational Quotes | Business & Career | 2.09× | ||
| 06 | Indian Cricket | Sports | 1.95× | ||
| 07 | Sewing | Home & Garden | 1.84× | ||
| 08 | Democracy | Politics & Society | 1.84× | ||
| 09 | truecaller | Internet & Social Media | 1.81× | ||
| 10 | Textile industry | Fashion & Accessoires | 1.74× | ||
| 11 | Big Bash League | Sports | 1.73× | ||
| 12 | Hollywood | Travel & Leisure | 1.73× | ||
| 13 | Weaving | Fashion & Accessoires | 1.73× | ||
| 14 | BSE SENSEX | Business & Career | 1.72× | ||
| 15 | NDTV | Movies & TV | 1.71× | ||
| 16 | Self-love | Health | 1.69× | ||
| 17 | England cricket team | Sports | 1.66× | ||
| 18 | ESPN | Movies & TV | 1.64× | ||
| 19 | Embroidery | Home & Garden | 1.63× | ||
| 20 | Pakistan national cricket team | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Career Orientation | POWER | 1.32× | |
| Convenience Orientation | PREMIUM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Extroversion | THRILL | 0.84× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.