William Shakespeare Audience in Germany
William Shakespeare has an estimated audience of 319,729 people in Germany. 53.0% are female, 47.0% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Whoopi Goldberg, Jeremy Irons, Rowan Atkinson, Dune, Benedict Cumberbatch.
The average William Shakespeare fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Whoopi Goldberg, Jeremy Irons, Rowan Atkinson, with strongest over-indexing on Whoopi Goldberg (47.22× the country average). Demographically, the William Shakespeare audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of William Shakespeare fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 38.6 |
| Estimated audience size | 319,729 |
Audience persona
The typical William Shakespeare fan in Germany is balanced, around 38.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Whoopi Goldberg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,686 | 0.92× |
| Bayern | 45,103 | 0.88× |
| Baden-Württemberg | 37,500 | 0.86× |
| Niedersachsen | 30,739 | 0.99× |
| Hessen | 25,074 | 1.03× |
| Sachsen | 18,130 | 1.16× |
| Berlin | 15,710 | 1.1× |
| Rheinland-Pfalz | 15,624 | 0.98× |
| Schleswig-Holstein | 10,606 | 0.92× |
| Brandenburg | 10,572 | 1.07× |
| Thüringen | 10,431 | 1.28× |
| Sachsen-Anhalt | 9,138 | 1.1× |
| Hamburg | 6,799 | 0.94× |
| Mecklenburg-Vorpommern | 5,462 | 0.89× |
| Saarland | 3,336 | 0.85× |
| Bremen | 2,817 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Whoopi Goldberg | 47.22× | Movies & TV |
| Jeremy Irons | 48.83× | Movies & TV |
| Rowan Atkinson | 27.63× | Movies & TV |
| Dune | 12.28× | Movies & TV |
| Benedict Cumberbatch | 29.68× | Movies & TV |
| Ghost (1990 film) | 20× | Movies & TV |
| Romeo | 19.7× | Literature |
| Brie Larson | 26.69× | Movies & TV |
| Harry Potter | 3.95× | Movies & TV |
| Alexander Skarsgård | 19.6× | Movies & TV |
| True Detective | 8.42× | Movies & TV |
| Henry Cavill | 11.56× | Movies & TV |
| Hans Zimmer | 11.72× | Music & Radio |
| Superman | 5.1× | Movies & TV |
| TikTok | 2.9× | Internet & Social Media |
| Goldie Hawn | 14.98× | Movies & TV |
| Euphoria | 3.2× | Movies & TV |
| Stranger Things | 4.29× | Movies & TV |
| Dexter (TV series) | 8.23× | Movies & TV |
| Shopping | 2.07× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.63 |
| Pet Ownership | JOY | 1.43 |
| Career Orientation | POWER | 1.35 |
| Early Adopter Mentality | POWER | 1.33 |
| Spirituality | BALANCE | 1.27 |
| LGBTQ+ Identity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 9.2% |
| United Kingdom | 9.2% |
See William Shakespeare audiences in other countries
More Author audiences in Germany
- Sarah, Duchess of York (1,390,543)
- Sebastian Fitzek (1,371,136)
- Caroline Wahl (1,226,296)
- Stephen King (1,143,073)
- Ferdinand von Schirach (1,043,775)
Frequently asked questions
How many fans does William Shakespeare have in Germany?
William Shakespeare has an estimated audience of 319,729 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of William Shakespeare fans?
53.0% of William Shakespeare fans are female, 47.0% are male, with an average age of 38.6 years.
Which brands do William Shakespeare fans like most?
William Shakespeare fans show strongest brand affinity for Whoopi Goldberg (47.22×), Jeremy Irons (48.83×), and Rowan Atkinson (27.63×) over the country average.
Where do William Shakespeare fans live in Germany?
William Shakespeare fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,686), Bayern (reach 45,103), and Baden-Württemberg (reach 37,500). These three regions account for the largest share of the active audience.
What other brands do William Shakespeare fans also like?
Beyond William Shakespeare itself, the audience over-indexes on Jeremy Irons (48.83×), Rowan Atkinson (27.63×), Dune (12.28×), and Benedict Cumberbatch (29.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for William Shakespeare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.