Rascasse Audience Intelligence

William Shakespeare Audience in Germany

A data profile of the people who buy, follow and care about William Shakespeare in Germany — modelled from more than twelve digital signal sources. William Shakespeare has an estimated audience of 317,377 people in Germany.

#54among Author in Germany#3488among Person in Germany#307in Literature

The average William Shakespeare fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Whoopi Goldberg, Jeremy Irons, Rowan Atkinson, with strongest over-indexing on Whoopi Goldberg (47.22× the country average).

Demographically, the William Shakespeare audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical William Shakespeare fan in Germany is balanced, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Whoopi Goldberg.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the William Shakespeare profile in Germany.

Audience size
317K
in Germany
Gender
53.0%♀
47.0% male
Age
38.6
average years
Country rank
#16633
Person in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of William Shakespeare fans

53.0% are female, 47.0% are male, average age 38.6.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for William Shakespeare audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age38.6
Estimated audience size317,377
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the William Shakespeare audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

2.7%

of the worldwide William Shakespeare audience comes from Germany.

Worldwide audience distribution share by country for William Shakespeare
CountryShare
United States22.5%
United Kingdom9.3%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the William Shakespeare audience in Germany is strongest.

Fig. 05

Top regions by affinity

William Shakespeare fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.26×
02Sachsen~20K1.14×
03Berlin~20K1.12×
04Sachsen-Anhalt~9K1.08×
05Brandenburg~10K1.07×
06Bremen~3K1.07×
07Hessen~20K1.01×
08Hamburg~7K0.99×
09Niedersachsen~30K0.95×
10Rheinland-Pfalz~20K0.95×
11Schleswig-Holstein~10K0.93×
12Mecklenburg-Vorpommern~6K0.92×
13Nordrhein-Westfalen~60K0.90×
14Bayern~50K0.88×
15Saarland~3K0.88×
16Baden-Württemberg~40K0.86×
Fig. 06

Affinity by region

Affinity by region — William Shakespeare, Germany
0.86×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the William Shakespeare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for William Shakespeare audience
#·InterestCategoryAffinity×
01Jeremy IronsMovies & TV48.83×
02Whoopi GoldbergMovies & TV47.22×
03Benedict CumberbatchMovies & TV29.68×
04Rowan AtkinsonMovies & TV27.63×
05Brie LarsonMovies & TV26.69×
06Ghost (1990 film)Movies & TV20.00×
07RomeoLiterature19.70×
08Alexander SkarsgårdMovies & TV19.60×
09Loose WomenMovies & TV16.92×
10Goldie HawnMovies & TV14.98×
11DuneMovies & TV12.28×
12Hans ZimmerMusic & Radio11.72×
13Henry CavillMovies & TV11.56×
14Emily BluntMovies & TV8.61×
15True DetectiveMovies & TV8.42×
16Dexter (TV series)Movies & TV8.23×
17SupermanMovies & TV5.10×
18Stranger ThingsMovies & TV4.29×
19Harry PotterMovies & TV3.95×
20TikTokInternet & Social Media2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the William Shakespeare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by William Shakespeare audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.30×
Urban LifestyleOPEN1.86×
PatriotismCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by William Shakespeare audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.97×
DIY MentalityTHRILL1.03×
CreativityOPEN1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does William Shakespeare have in Germany?

William Shakespeare has an estimated audience of 317,377 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of William Shakespeare fans?

53.0% of William Shakespeare fans are female, 47.0% are male, with an average age of 38.6 years.

03

Which brands do William Shakespeare fans like most?

William Shakespeare fans show strongest brand affinity for Whoopi Goldberg (47.22×), Jeremy Irons (48.83×), and Rowan Atkinson (27.63×) over the country average.

04

Where do William Shakespeare fans live in Germany?

William Shakespeare fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do William Shakespeare fans also like?

Beyond William Shakespeare itself, the audience over-indexes on Jeremy Irons (48.83×), Rowan Atkinson (27.63×), Benedict Cumberbatch (29.68×), and Dune (12.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Author audiences in Germany

See William Shakespeare audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for William Shakespeare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →