Aberdeen Audience in United States

Aberdeen logo

Aberdeen has an estimated audience of 494,836 people in United States. 59.8% are female, 40.2% are male, average age 44.8. Top regions: California, Texas, Washington. Top brand affinities: Corona (band), Urban horticulture, Home staging, Natural rubber, Nebraska Cornhuskers football.

The average Aberdeen fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Corona (band), Urban horticulture, Home staging, with strongest over-indexing on Corona (band) (11.26× the country average). Demographically, the Aberdeen audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Aberdeen fans

Demographic split for Aberdeen audience in United States
MetricValue
Female59.8%
Male40.2%
Average age44.8
Estimated audience size494,836

Audience persona

The typical Aberdeen fan in United States is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Corona (band).

Top regions in United States

Top regions ranked by reach for Aberdeen in United States
RegionReachAffinity
California33,1330.61×
Texas28,4860.67×
Washington27,1842.74×
New York24,8630.9×
Florida21,0890.63×
North Carolina19,3811.3×
Maryland18,8732.22×
Pennsylvania12,3920.74×
Illinois12,0690.73×
Massachusetts11,2391.15×
Virginia11,1830.93×
New Jersey10,5560.84×
Georgia9,5370.63×
South Dakota9,1918.04×
Indiana9,1501.01×
Ohio8,8740.58×
Michigan7,1070.55×
Wisconsin6,7380.91×
Arizona6,4260.64×
Minnesota6,2540.88×
Colorado6,1710.79×
Missouri6,0750.76×
Oregon6,0201.06×
Tennessee5,4100.55×
Mississippi5,0871.25×
South Carolina4,7490.64×
Alabama3,8220.55×
Connecticut3,8050.77×
Oklahoma3,6980.67×
Kentucky3,5830.58×
Idaho3,3731.36×
Utah3,2790.74×
Louisiana3,0270.47×
Kansas2,8400.73×
Iowa2,5260.62×
Nevada2,1970.46×
North Dakota2,1922.16×
Arkansas2,0180.49×
Washington, District of Columbia2,0051.35×
Nebraska1,8120.73×
Delaware1,4951.09×
Maine1,2980.73×
New Hampshire1,2890.66×
New Mexico1,2060.49×
Montana1,1610.85×
West Virginia9790.42×
Hawaii9460.44×
Alaska8970.85×
Rhode Island8860.56×
Vermont6590.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aberdeen audience
BrandAffinityCategory
Corona (band)11.26×Music & Radio
Urban horticulture6.1×Home & Garden
Home staging4.73×Home & Garden
Natural rubber1.71×Cars & Mobility
Nebraska Cornhuskers football2.64×Sports
Pai gow15.88×Games
JDSU2.01×Business & Career
Kona Grill6.77×Food & Beverages
Hammock camping3.58×Travel & Leisure
Layne Staley3.06×Music & Radio
Wikia1.56×Internet & Social Media
Sinaloa1.62×Travel & Leisure
Suikoden IV13.5×Games
El Palomar, Buenos Aires20×Travel & Leisure
Hocus Pocus2.03×Movies & TV
Charlamagne Tha God4.03×Movies & TV
Glossier2.13×Beauty & Wellness
Historic site1.68×Arts & Culture
Steampunk1.86×Fashion & Accessoires
Cleveland Clinic2.06×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aberdeen audience
TraitClusterScore
PatriotismCONSERVATISM1.83
Career OrientationPOWER1.61
Community OrientationOPEN1.58
DIY MentalityTHRILL1.37
Price SensitivityPREMIUM1.37
TravellingTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Aberdeen
CountryShare
United Kingdom44.6%
United States15.1%
Taiwan6.1%

See Aberdeen audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Aberdeen have in United States?

Aberdeen has an estimated audience of 494,836 people in United States, concentrated in California and Texas.

What is the gender split and age of Aberdeen fans?

59.8% of Aberdeen fans are female, 40.2% are male, with an average age of 44.8 years.

Which brands do Aberdeen fans like most?

Aberdeen fans show strongest brand affinity for Corona (band) (11.26×), Urban horticulture (6.1×), and Home staging (4.73×) over the country average.

Where do Aberdeen fans live in United States?

Aberdeen fans in United States are most concentrated in California (reach 33,133), Texas (reach 28,486), and Washington (reach 27,184). These three regions account for the largest share of the active audience.

What other brands do Aberdeen fans also like?

Beyond Aberdeen itself, the audience over-indexes on Urban horticulture (6.1×), Home staging (4.73×), Natural rubber (1.71×), and Nebraska Cornhuskers football (2.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aberdeen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.