Aberdeen Audience in United States

Aberdeen logo

Aberdeen has an estimated audience of 494,836 people in United States. 59.8% are female, 40.2% are male, average age 44.8. Top regions: California, Texas, Washington. Top brand affinities: University of St Andrews, Sam Heughan, Loch Ness, Braveheart, University of Edinburgh.

The average Aberdeen fan in United States is 44.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include University of St Andrews, Sam Heughan, Loch Ness, with strongest over-indexing on University of St Andrews (233.36× the country average). Demographically, the Aberdeen audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Aberdeen fans

Demographic split for Aberdeen audience in United States
MetricValue
Female59.8%
Male40.2%
Average age44.8
Estimated audience size494,836

Audience persona

The typical Aberdeen fan in United States is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for University of St Andrews.

Top regions in United States

Top regions ranked by reach for Aberdeen in United States
RegionReachAffinity
California33,1330.61×
Texas28,4860.67×
Washington27,1842.74×
New York24,8630.9×
Florida21,0890.63×
North Carolina19,3811.3×
Maryland18,8732.22×
Pennsylvania12,3920.74×
Illinois12,0690.73×
Massachusetts11,2391.15×
Virginia11,1830.93×
New Jersey10,5560.84×
Georgia9,5370.63×
South Dakota9,1918.04×
Indiana9,1501.01×
Ohio8,8740.58×
Michigan7,1070.55×
Wisconsin6,7380.91×
Arizona6,4260.64×
Minnesota6,2540.88×
Colorado6,1710.79×
Missouri6,0750.76×
Oregon6,0201.06×
Tennessee5,4100.55×
Mississippi5,0871.25×
South Carolina4,7490.64×
Alabama3,8220.55×
Connecticut3,8050.77×
Oklahoma3,6980.67×
Kentucky3,5830.58×
Idaho3,3731.36×
Utah3,2790.74×
Louisiana3,0270.47×
Kansas2,8400.73×
Iowa2,5260.62×
Nevada2,1970.46×
North Dakota2,1922.16×
Arkansas2,0180.49×
Washington, District of Columbia2,0051.35×
Nebraska1,8120.73×
Delaware1,4951.09×
Maine1,2980.73×
New Hampshire1,2890.66×
New Mexico1,2060.49×
Montana1,1610.85×
West Virginia9790.42×
Hawaii9460.44×
Alaska8970.85×
Rhode Island8860.56×
Vermont6590.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aberdeen audience
BrandAffinityCategory
University of St Andrews233.36×Business & Career
Sam Heughan37.68×Movies & TV
Loch Ness114.96×Travel & Leisure
Braveheart27.57×Movies & TV
University of Edinburgh66.16×Business & Career
Kilt36.15×Fashion & Accessoires
Bagpipes28.95×Music & Radio
Arabic coffee20×Food & Beverages
Hobby Lobby3.29×Home & Garden
Planet Fitness2.96×Sports
James McAvoy14.29×Movies & TV
Armageddon (1998 film)15.88×Movies & TV
Diaper bag4.56×Kids & Family
Mohamed Salah20×Sports
Aldi2.38×Shopping
Fox News Channel1.57×Movies & TV
Nature1.65×Home & Garden
Happiness1.56×Health
Best Buy1.91×Shopping
southwest airlines2.64×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aberdeen audience
TraitClusterScore
PatriotismCONSERVATISM1.83
Career OrientationPOWER1.61
Community OrientationOPEN1.58
DIY MentalityTHRILL1.37
Price SensitivityPREMIUM1.37
TravellingTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Aberdeen
CountryShare
United Kingdom44.6%
United States15.1%
Taiwan6.1%

See Aberdeen audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Aberdeen have in United States?

Aberdeen has an estimated audience of 494,836 people in United States, concentrated in California and Texas.

What is the gender split and age of Aberdeen fans?

59.8% of Aberdeen fans are female, 40.2% are male, with an average age of 44.8 years.

Which brands do Aberdeen fans like most?

Aberdeen fans show strongest brand affinity for University of St Andrews (233.36×), Sam Heughan (37.68×), and Loch Ness (114.96×) over the country average.

Where do Aberdeen fans live in United States?

Aberdeen fans in United States are most concentrated in California (reach 33,133), Texas (reach 28,486), and Washington (reach 27,184). These three regions account for the largest share of the active audience.

What other brands do Aberdeen fans also like?

Beyond Aberdeen itself, the audience over-indexes on Sam Heughan (37.68×), Loch Ness (114.96×), Braveheart (27.57×), and University of Edinburgh (66.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aberdeen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.