Banjo Audience in United States

Banjo logo

Banjo has an estimated audience of 1,171,975 people in United States. 36.0% are female, 64.0% are male, average age 46.7. Top regions: California, Texas, Florida. Top brand affinities: Scratching post, Israel, KiwiCo, Morphine (band), Rosie the Riveter.

The average Banjo fan in United States is 46.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scratching post, Israel, KiwiCo, with strongest over-indexing on Scratching post (47.07× the country average). Demographically, the Banjo audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Banjo fans

Demographic split for Banjo audience in United States
MetricValue
Female36.0%
Male64.0%
Average age46.7
Estimated audience size1,171,975

Audience persona

The typical Banjo fan in United States is more male, around 46.7 years old, with strong Tradition tendencies and a notable affinity for Scratching post.

Top regions in United States

Top regions ranked by reach for Banjo in United States
RegionReachAffinity
California122,2820.95×
Texas91,3520.91×
Florida68,8360.87×
New York57,3900.88×
North Carolina37,8171.07×
Pennsylvania37,7590.96×
Georgia37,5101.04×
Ohio36,2581×
Illinois34,7900.89×
Tennessee33,4141.42×
Virginia29,9801.05×
Michigan27,7000.9×
Washington25,9461.1×
Indiana23,2181.08×
New Jersey22,1270.74×
Massachusetts21,4120.93×
Kentucky21,2311.44×
Colorado20,1241.09×
Arizona20,1020.84×
Missouri19,8411.05×
South Carolina18,4101.04×
Alabama18,3771.12×
Maryland16,6740.83×
Minnesota16,4120.98×
Wisconsin15,3630.87×
Oregon14,7891.1×
Oklahoma14,0881.08×
Louisiana13,9040.92×
Utah13,4631.28×
Kansas11,9251.29×
Arkansas11,7361.22×
Nevada10,7490.95×
Connecticut10,0830.86×
Mississippi8,7140.9×
Iowa8,6990.9×
West Virginia8,1301.49×
Idaho6,8101.16×
Nebraska5,6590.96×
New Mexico5,5240.94×
Maine4,4801.07×
New Hampshire4,2500.92×
Hawaii3,9560.79×
Montana3,4861.07×
Rhode Island2,9800.8×
Washington, District of Columbia2,9150.83×
Alaska2,6551.06×
Vermont2,3141.12×
South Dakota2,2000.81×
Delaware2,1530.67×
North Dakota2,0050.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Banjo audience
BrandAffinityCategory
Scratching post47.07×Pets & Animals
Israel8.11×Travel & Leisure
KiwiCo12.06×Kids & Family
Morphine (band)11.69×Music & Radio
Rosie the Riveter23.98×Business & Career
Wedgwood21.08×Home & Garden
JibJab5.56×Internet & Social Media
Nebraska Cornhuskers football2.83×Sports
Shiba Inu5.05×Pets & Animals
Home staging3.62×Home & Garden
Jesse Plemons2.37×Movies & TV
Urban horticulture2.37×Home & Garden
Glossier3.12×Beauty & Wellness
On the Border Mexican Grill & Cantina4.02×Food & Beverages
Home Delivery1.79×Food & Beverages
Glue logic5.57×Technology & Electronics
Springfield, Illinois5.9×Travel & Leisure
Keene State College17.16×Business & Career
Wikia1.63×Internet & Social Media
Gilberto Sta Rosa8.97×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Banjo audience
TraitClusterScore
TraditionCONSERVATISM2.24
PatriotismCONSERVATISM1.57
SustainabilityBALANCE1.43
Community OrientationOPEN1.43
DIY MentalityTHRILL1.29
Early Adopter MentalityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Banjo
CountryShare
United States42.9%
United Kingdom7.7%
Australia7.5%

See Banjo audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Banjo have in United States?

Banjo has an estimated audience of 1,171,975 people in United States, concentrated in California and Texas.

What is the gender split and age of Banjo fans?

36.0% of Banjo fans are female, 64.0% are male, with an average age of 46.7 years.

Which brands do Banjo fans like most?

Banjo fans show strongest brand affinity for Scratching post (47.07×), Israel (8.11×), and KiwiCo (12.06×) over the country average.

Where do Banjo fans live in United States?

Banjo fans in United States are most concentrated in California (reach 122,282), Texas (reach 91,352), and Florida (reach 68,836). These three regions account for the largest share of the active audience.

What other brands do Banjo fans also like?

Beyond Banjo itself, the audience over-indexes on Israel (8.11×), KiwiCo (12.06×), Morphine (band) (11.69×), and Rosie the Riveter (23.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Banjo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.