Rascasse Audience Intelligence

Banjo Audience in United States

A data profile of the people who buy, follow and care about Banjo in United States — modelled from more than twelve digital signal sources. Banjo has an estimated audience of 1,171,975 people in United States.

#8142among Topic in United States#2672in Music & Radio

The average Banjo fan in United States is 46.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Oscar Isaac, Joan Baez, David Crosby, with strongest over-indexing on Oscar Isaac (14.07× the country average).

Demographically, the Banjo audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Banjo fan in United States is more male, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Oscar Isaac.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Banjo profile in United States.

Audience size
1.2M
in United States
Gender
36.0%♀
64.0% male
Age
46.7
average years
Country rank
#21229
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Banjo fans

36.0% are female, 64.0% are male, average age 46.7.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Banjo audience in United States
MetricValue
Female36.0%
Male64.0%
Average age46.7
Estimated audience size1,171,975
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Banjo audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3914%
40-4920%
50+44%
Fig. 04

Worldwide distribution

42.7%

of the worldwide Banjo audience comes from United States.

Worldwide audience distribution share by country for Banjo
CountryShare
United States42.7%
United Kingdom7.7%
Australia7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Banjo audience in United States is strongest.

Fig. 05

Top regions by affinity

Banjo fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~8K1.45×
02Kentucky~20K1.39×
03Tennessee~30K1.29×
04Utah~10K1.24×
05Kansas~10K1.23×
06Arkansas~10K1.19×
07Idaho~7K1.15×
08Montana~4K1.14×
09Vermont~2K1.14×
10Alaska~3K1.12×
11Washington~30K1.08×
12Maine~5K1.08×
13Indiana~20K1.07×
14Oregon~10K1.07×
15Oklahoma~10K1.07×
16Alabama~20K1.06×
17North Carolina~40K1.05×
18Virginia~30K1.02×
19Missouri~20K1.02×
20Colorado~20K1.01×
21Minnesota~20K1.01×
22Georgia~40K1.00×
23South Carolina~20K0.99×
24Ohio~40K0.98×
25Nebraska~6K0.98×
26Pennsylvania~40K0.97×
27New Hampshire~4K0.97×
28Mississippi~9K0.96×
29New Mexico~6K0.96×
30Nevada~10K0.95×
31South Dakota~3K0.95×
32California~100K0.94×
33Massachusetts~20K0.93×
34Iowa~9K0.93×
35North Dakota~2K0.93×
36Louisiana~10K0.92×
37Texas~90K0.90×
38Michigan~30K0.90×
39Illinois~30K0.89×
40Wisconsin~20K0.89×
41Connecticut~10K0.87×
42Rhode Island~3K0.87×
43New York~50K0.84×
44Arizona~20K0.84×
45Maryland~20K0.84×
46Hawaii~4K0.84×
47New Jersey~20K0.81×
48Florida~60K0.80×
49Washington, District of Columbia~3K0.80×
50Delaware~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Banjo, United States
0.79×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Banjo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Banjo audience
#·InterestCategoryAffinity×
01Bayerischer RundfunkMovies & TV43.26×
02David CrosbyMusic & Radio38.52×
03Alison KraussMusic & Radio27.05×
04Joan BaezMusic & Radio25.63×
05Art GarfunkelMovies & TV23.74×
06Ryan AdamsMusic & Radio19.04×
07Carole KingMusic & Radio17.94×
08Joe CockerMusic & Radio17.75×
09Pacific Rim (film)Movies & TV16.85×
10Oscar IsaacMovies & TV14.07×
11John DenverMusic & Radio13.17×
12Norman ReedusMovies & TV11.42×
13Carmen ElectraMovies & TV11.13×
14Liza MinnelliMusic & Radio7.75×
15Richard GereMovies & TV6.96×
16Bob DylanMusic & Radio5.94×
17RockabillyFashion & Accessoires4.40×
18ClarinetMusic & Radio4.32×
19Tractor Supply CompanyShopping3.42×
20Folk musicMusic & Radio3.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Banjo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Banjo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
TraditionCONSERVATISM2.12×
IndividualismJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Banjo audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
Luxury OrientationPREMIUM0.82×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Banjo have in United States?

Banjo has an estimated audience of 1,171,975 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Banjo fans?

36.0% of Banjo fans are female, 64.0% are male, with an average age of 46.7 years.

03

Which brands do Banjo fans like most?

Banjo fans show strongest brand affinity for Oscar Isaac (14.07×), Joan Baez (25.63×), and David Crosby (38.52×) over the country average.

04

Where do Banjo fans live in United States?

Banjo fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Banjo fans also like?

Beyond Banjo itself, the audience over-indexes on Joan Baez (25.63×), David Crosby (38.52×), Alison Krauss (27.05×), and Pacific Rim (film) (16.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Banjo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Banjo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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