Georgia Tech Yellow Jackets football Audience in United States

Georgia Tech Yellow Jackets football has an estimated audience of 4,027,004 people in United States. 30.0% are female, 70.0% are male, average age 40.1. Top regions: Georgia, Florida, Texas. Top brand affinities: Roman Reigns, opium, WWE SmackDown, John Cena, Tennessee Volunteers football.

The average Georgia Tech Yellow Jackets football fan in United States is 40.1 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Texas. Top brand affinities include Roman Reigns, opium, WWE SmackDown, with strongest over-indexing on Roman Reigns (18.54× the country average). Demographically, the Georgia Tech Yellow Jackets football audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Georgia Tech Yellow Jackets football fans

Demographic split for Georgia Tech Yellow Jackets football audience in United States
MetricValue
Female30.0%
Male70.0%
Average age40.1
Estimated audience size4,027,004

Audience persona

The typical Georgia Tech Yellow Jackets football fan in United States is more male, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for Roman Reigns.

Top regions in United States

Top regions ranked by reach for Georgia Tech Yellow Jackets football in United States
RegionReachAffinity
Georgia1,648,31113.29×
Florida383,3931.41×
Texas250,8220.72×
Alabama188,2823.35×
North Carolina188,2751.55×
South Carolina172,0002.84×
Tennessee171,8692.13×
California138,2030.31×
Ohio109,6060.88×
Virginia100,0271.02×
New York98,0110.44×
Pennsylvania90,2460.67×
Illinois74,1280.55×
Michigan67,4760.64×
Indiana59,7320.81×
Louisiana56,9181.1×
Mississippi54,2031.63×
Kentucky50,707
New Jersey46,3560.45×
Maryland45,5890.66×
Colorado39,4370.62×
Massachusetts39,1830.49×
Arizona37,3870.45×
Oklahoma31,3210.7×
Missouri31,1080.48×
Washington28,2710.35×
Iowa25,0380.75×
Arkansas23,8990.72×
Wisconsin22,9430.38×
Nevada22,5570.58×
Connecticut20,2340.5×
Nebraska17,9790.89×
Minnesota17,7400.31×
Kansas17,4780.55×
Oregon17,3170.38×
Utah16,4870.46×
West Virginia13,4270.72×
Washington, District of Columbia8,7150.72×
Delaware8,7060.78×
Idaho8,6760.43×
Hawaii8,3040.48×
New Mexico6,9570.34×
New Hampshire6,5430.41×
Maine6,4570.45×
Montana5,2650.47×
Rhode Island5,1910.4×
South Dakota3,8670.42×
Alaska2,7040.31×
North Dakota2,4630.3×
Wyoming2,3300.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Georgia Tech Yellow Jackets football audience
BrandAffinityCategory
Roman Reigns18.54×Sports
opium75.91×Health
WWE SmackDown11.69×Sports
John Cena7.43×Sports
Tennessee Volunteers football8.6×Sports
Atlanta Braves6.4×Sports
Nebraska Cornhuskers football10.04×Sports
Florida State Seminoles football8.34×Sports
MSN2.91×News
Planet Fitness2.69×Sports
Chuck Norris4.18×Movies & TV
Grappling5.38×Sports
Kia Sportage13.74×Cars & Mobility
Auburn Tigers football6.86×Sports
Arizona Diamondbacks8.51×Sports
InboxDollars18.8×Business & Career
Atlanta Falcons5.04×Sports
Non-fiction books4.02×Literature
Atlanta Hawks4.93×Sports
Golf Channel3.11×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Georgia Tech Yellow Jackets football audience
TraitClusterScore
Family OrientationCONSERVATISM1.21
Career OrientationPOWER1.13
Convenience OrientationPREMIUM1.09
Sports ActivityPOWER1.07
ExtroversionTHRILL1.06
Healthy LifestyleBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Georgia Tech Yellow Jackets football
CountryShare
United States83.9%
United Kingdom2.9%
Japan2.1%

See Georgia Tech Yellow Jackets football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Georgia Tech Yellow Jackets football have in United States?

Georgia Tech Yellow Jackets football has an estimated audience of 4,027,004 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Georgia Tech Yellow Jackets football fans?

30.0% of Georgia Tech Yellow Jackets football fans are female, 70.0% are male, with an average age of 40.1 years.

Which brands do Georgia Tech Yellow Jackets football fans like most?

Georgia Tech Yellow Jackets football fans show strongest brand affinity for Roman Reigns (18.54×), opium (75.91×), and WWE SmackDown (11.69×) over the country average.

Where do Georgia Tech Yellow Jackets football fans live in United States?

Georgia Tech Yellow Jackets football fans in United States are most concentrated in Georgia (reach 1,648,311), Florida (reach 383,393), and Texas (reach 250,822). These three regions account for the largest share of the active audience.

What other brands do Georgia Tech Yellow Jackets football fans also like?

Beyond Georgia Tech Yellow Jackets football itself, the audience over-indexes on opium (75.91×), WWE SmackDown (11.69×), John Cena (7.43×), and Tennessee Volunteers football (8.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Georgia Tech Yellow Jackets football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.