Black (Color) Audience in Germany
Black (Color) has an estimated audience of 800,881 people in Germany. 54.4% are female, 45.6% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Knokke-Heist, Kyokushin, Snow White (Fables), Mae Hong Son Province, Israel.
The average Black (Color) fan in Germany is 32.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Knokke-Heist, Kyokushin, Snow White (Fables), with strongest over-indexing on Knokke-Heist (14.66× the country average). Demographically, the Black (Color) audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Black (Color) fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 32.7 |
| Estimated audience size | 800,881 |
Audience persona
The typical Black (Color) fan in Germany is balanced, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Knokke-Heist.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 208,045 | 1.19× |
| Bayern | 126,982 | 0.99× |
| Baden-Württemberg | 117,610 | 1.08× |
| Niedersachsen | 83,022 | 1.07× |
| Hessen | 74,622 | 1.22× |
| Rheinland-Pfalz | 40,146 | 1× |
| Sachsen | 38,557 | 0.98× |
| Berlin | 38,368 | 1.07× |
| Schleswig-Holstein | 27,459 | 0.95× |
| Brandenburg | 25,100 | 1.01× |
| Thüringen | 18,473 | 0.91× |
| Sachsen-Anhalt | 18,365 | 0.88× |
| Hamburg | 17,490 | 0.97× |
| Mecklenburg-Vorpommern | 13,262 | 0.87× |
| Saarland | 8,679 | 0.88× |
| Bremen | 7,136 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knokke-Heist | 14.66× | Travel & Leisure |
| Kyokushin | 20× | Sports |
| Snow White (Fables) | 2.83× | Literature |
| Mae Hong Son Province | 17.45× | Travel & Leisure |
| Israel | 2.19× | Travel & Leisure |
| Progressive rock | 1.67× | Music & Radio |
| Isola 2000 | 20× | Travel & Leisure |
| Commercial mortgage | 1.69× | Business & Career |
| Mustard seed | 7.49× | Food & Beverages |
| Home Delivery | 1.97× | Food & Beverages |
| ICF International | 20× | Business & Career |
| Gran Torino | 3.24× | Movies & TV |
| WonderJeans | 8.31× | Fashion & Accessoires |
| Moroccan riad | 3.66× | Politics & Society |
| Vaani Kapoor | 15.77× | Movies & TV |
| Calella | 20× | Travel & Leisure |
| Bank account | 1.71× | Business & Career |
| University of Koblenz and Landau | 10.76× | Business & Career |
| Emperor Entertainment Group | 2.05× | Business & Career |
| Information sensitivity | 2.88× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.46 |
| Sports Activity | POWER | 1.4 |
| Pet Ownership | JOY | 1.35 |
| Extroversion | THRILL | 1.35 |
| Early Adopter Mentality | POWER | 1.3 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Thailand | 6.3% |
| Brazil | 5.9% |
See Black (Color) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Black (Color) have in Germany?
Black (Color) has an estimated audience of 800,881 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Black (Color) fans?
54.4% of Black (Color) fans are female, 45.6% are male, with an average age of 32.7 years.
Which brands do Black (Color) fans like most?
Black (Color) fans show strongest brand affinity for Knokke-Heist (14.66×), Kyokushin (20×), and Snow White (Fables) (2.83×) over the country average.
Where do Black (Color) fans live in Germany?
Black (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 208,045), Bayern (reach 126,982), and Baden-Württemberg (reach 117,610). These three regions account for the largest share of the active audience.
What other brands do Black (Color) fans also like?
Beyond Black (Color) itself, the audience over-indexes on Kyokushin (20×), Snow White (Fables) (2.83×), Mae Hong Son Province (17.45×), and Israel (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Black (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.