Black (Color) Audience in Germany

Demographics of Black (Color) fans

Audience persona

The typical Black (Color) fan in Germany is balanced, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jotex.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Black (Color) audiences in other countries

• Black (Color) — United States
• Black (Color) — United Kingdom
• Black (Color) — France
• Black (Color) — Italy
• Black (Color) — Spain
• Black (Color) — Brazil
• Black (Color) — Japan
• Black (Color) — South Korea
• Black (Color) — India

More Home & Garden audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Black (Color) have in Germany?

Black (Color) has an estimated audience of 800,881 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Black (Color) fans?

54.4% of Black (Color) fans are female, 45.6% are male, with an average age of 32.7 years.

Which brands do Black (Color) fans like most?

Black (Color) fans show strongest brand affinity for Jotex (78.71×), Borussia Dortmund (2.89×), and Chris Evans (actor) (19.95×) over the country average.

Where do Black (Color) fans live in Germany?

Black (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 208,045), Bayern (reach 126,982), and Baden-Württemberg (reach 117,610). These three regions account for the largest share of the active audience.

What other brands do Black (Color) fans also like?

Beyond Black (Color) itself, the audience over-indexes on Borussia Dortmund (2.89×), Chris Evans (actor) (19.95×), Ben Stiller (20×), and Jeffrey Dean Morgan (20×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Black (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.