Rascasse Audience Intelligence

Black (Color) Audience in Germany

A data profile of the people who buy, follow and care about Black (Color) in Germany — modelled from more than twelve digital signal sources. Black (Color) has an estimated audience of 800,881 people in Germany.

#3600among Topic in Germany#497in Home & Garden

The average Black (Color) fan in Germany is 32.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ben Stiller, Jeffrey Dean Morgan, Chris Evans (actor), with strongest over-indexing on Ben Stiller (20× the country average).

Demographically, the Black (Color) audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Black (Color) fan in Germany is balanced, around 32.7 years old, with strong Community Orientation tendencies and a notable affinity for Ben Stiller.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black (Color) profile in Germany.

Audience size
801K
in Germany
Gender
54.4%♀
45.6% male
Age
32.7
average years
Country rank
#7898
Topic in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black (Color) fans

54.4% are female, 45.6% are male, average age 32.7.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Black (Color) audience in Germany
MetricValue
Female54.4%
Male45.6%
Average age32.7
Estimated audience size800,881
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Black (Color) audience in Germany
Age bracketShare%
16-1937%
20-2921%
30-3918%
40-4916%
50+8%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Black (Color) audience comes from Germany.

Worldwide audience distribution share by country for Black (Color)
CountryShare
United States15.3%
Thailand6.3%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black (Color) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Black (Color) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.18×
02Nordrhein-Westfalen~200K1.15×
03Bremen~7K1.07×
04Baden-Württemberg~100K1.04×
05Niedersachsen~80K1.04×
06Brandenburg~30K1.03×
07Berlin~40K1.02×
08Rheinland-Pfalz~40K1.00×
09Bayern~100K0.97×
10Sachsen~40K0.96×
11Mecklenburg-Vorpommern~10K0.96×
12Schleswig-Holstein~30K0.95×
13Sachsen-Anhalt~20K0.95×
14Thüringen~20K0.94×
15Hamburg~20K0.94×
16Saarland~9K0.91×
Fig. 06

Affinity by region

Affinity by region — Black (Color), Germany
0.91×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black (Color) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black (Color) audience
#·InterestCategoryAffinity×
01Volvo V70Cars & Mobility27.07×
02Ben StillerMovies & TV20.00×
03Jeffrey Dean MorganMovies & TV20.00×
04Whoopi GoldbergMovies & TV20.00×
05Danny TrejoMovies & TV20.00×
06Joseph Gordon-LevittMovies & TV20.00×
07The DepartedMovies & TV20.00×
08Chadwick BosemanMovies & TV20.00×
09Gangs of New YorkMovies & TV20.00×
10Neil Patrick HarrisMovies & TV20.00×
11His Dark MaterialsMovies & TV20.00×
12Chris Evans (actor)Movies & TV18.49×
13American History XMovies & TV14.42×
14Vincent D'OnofrioMovies & TV13.11×
15Whirlpool CorporationHome & Garden13.08×
16Jared PadaleckiMovies & TV12.36×
17Gianna NanniniMusic & Radio11.72×
18Kill BillMovies & TV10.93×
19Oblivion (2013 film)Movies & TV10.67×
20KickerSports3.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black (Color) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black (Color) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.67×
SpiritualityBALANCE1.54×
ExtroversionTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black (Color) audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.81×
Family OrientationCONSERVATISM0.81×
Sports ActivityPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black (Color) have in Germany?

Black (Color) has an estimated audience of 800,881 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Black (Color) fans?

54.4% of Black (Color) fans are female, 45.6% are male, with an average age of 32.7 years.

03

Which brands do Black (Color) fans like most?

Black (Color) fans show strongest brand affinity for Ben Stiller (20×), Jeffrey Dean Morgan (20×), and Chris Evans (actor) (18.49×) over the country average.

04

Where do Black (Color) fans live in Germany?

Black (Color) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Black (Color) fans also like?

Beyond Black (Color) itself, the audience over-indexes on Jeffrey Dean Morgan (20×), Chris Evans (actor) (18.49×), Whoopi Goldberg (20×), and Whirlpool Corporation (13.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Black (Color) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Black (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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