Rascasse Audience Intelligence

Black (Color) Audience in United States

A data profile of the people who buy, follow and care about Black (Color) in United States — modelled from more than twelve digital signal sources. Black (Color) has an estimated audience of 4,874,306 people in United States.

#3857among Topic in United States#463in Home & Garden

The average Black (Color) fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Christina Applegate, Premier League, Indian Premier League, with strongest over-indexing on Christina Applegate (6.66× the country average).

Demographically, the Black (Color) audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black (Color) fan in United States is more female, around 34.1 years old, with strong Patriotism tendencies and a notable affinity for Christina Applegate.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black (Color) profile in United States.

Audience size
4.9M
in United States
Gender
61.2%♀
38.8% male
Age
34.1
average years
Country rank
#6860
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black (Color) fans

61.2% are female, 38.8% are male, average age 34.1.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Black (Color) audience in United States
MetricValue
Female61.2%
Male38.8%
Average age34.1
Estimated audience size4,874,306
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Black (Color) audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3917%
40-4917%
50+11%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Black (Color) audience comes from United States.

Worldwide audience distribution share by country for Black (Color)
CountryShare
United States15.3%
Thailand6.3%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black (Color) audience in United States is strongest.

Fig. 05

Top regions by affinity

Black (Color) fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~90K1.39×
02Mississippi~50K1.31×
03Alabama~90K1.30×
04Texas~500K1.24×
05Arizona~100K1.23×
06California~600K1.21×
07Georgia~200K1.21×
08South Carolina~90K1.20×
09Arkansas~50K1.20×
10North Carolina~200K1.17×
11Nevada~60K1.17×
12Hawaii~20K1.13×
13Maryland~90K1.12×
14Florida~400K1.11×
15Kentucky~70K1.07×
16Oklahoma~60K1.06×
17Indiana~90K1.05×
18Virginia~100K1.04×
19New York~300K1.03×
20Connecticut~50K1.01×
21New Mexico~20K1.01×
22New Jersey~100K1.00×
23Missouri~80K1.00×
24Kansas~40K1.00×
25Illinois~200K0.99×
26Ohio~100K0.99×
27Utah~40K0.99×
28Michigan~100K0.98×
29Tennessee~100K0.98×
30Alaska~10K0.98×
31Washington~90K0.97×
32Delaware~10K0.97×
33Pennsylvania~200K0.96×
34Nebraska~20K0.96×
35Washington, District of Columbia~10K0.94×
36West Virginia~20K0.93×
37North Dakota~9K0.92×
38Idaho~20K0.90×
39Massachusetts~90K0.89×
40Oregon~50K0.89×
41Colorado~70K0.88×
42Iowa~40K0.88×
43South Dakota~10K0.88×
44Rhode Island~10K0.85×
45Wisconsin~60K0.84×
46Minnesota~60K0.84×
47Wyoming~5K0.76×
48New Hampshire~10K0.71×
49Maine~10K0.71×
50Montana~9K0.68×
Fig. 06

Affinity by region

Affinity by region — Black (Color), United States
0.68×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black (Color) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black (Color) audience
#·InterestCategoryAffinity×
01Christina ApplegateMovies & TV6.66×
02International educationBusiness & Career6.66×
03Eva GreenMovies & TV6.66×
04Indian Premier LeagueSports6.27×
05Scarface (1983 film)Movies & TV4.45×
06Web serverTechnology & Electronics3.39×
07Premier LeagueSports3.30×
08Teyana TaylorMovies & TV3.25×
09Atlanta HawksSports3.03×
10Bath and BodyworksShopping2.38×
11UEFA Champions LeagueSports2.37×
12OtakuLiterature2.37×
13Natural skin careBeauty & Wellness2.08×
14WhatsAppInternet & Social Media2.07×
15YouTube MusicInternet & Social Media1.95×
16High schoolBusiness & Career1.89×
17Vintage clothingFashion & Accessoires1.82×
18Electric guitarMusic & Radio1.70×
19RadioTechnology & Electronics1.65×
20Musical instrumentMusic & Radio1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black (Color) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black (Color) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Luxury OrientationPREMIUM1.33×
Urban LifestyleOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black (Color) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.75×
SustainabilityBALANCE0.82×
Convenience OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Black (Color) have in United States?

Black (Color) has an estimated audience of 4,874,306 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Black (Color) fans?

61.2% of Black (Color) fans are female, 38.8% are male, with an average age of 34.1 years.

03

Which brands do Black (Color) fans like most?

Black (Color) fans show strongest brand affinity for Christina Applegate (6.66×), Premier League (3.3×), and Indian Premier League (6.27×) over the country average.

04

Where do Black (Color) fans live in United States?

Black (Color) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Black (Color) fans also like?

Beyond Black (Color) itself, the audience over-indexes on Premier League (3.3×), Indian Premier League (6.27×), Web server (3.39×), and International education (6.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Black (Color) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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