Black (Color) Audience in United States

Black (Color) logo

Black (Color) has an estimated audience of 4,874,306 people in United States. 61.2% are female, 38.8% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Diabetes mellitus awareness, Singer-songwriter, Houston Astros, Microblogging.

The average Black (Color) fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on Finnair (675× the country average). Demographically, the Black (Color) audience skews more female with an average age of 34.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Black (Color) fans

Demographic split for Black (Color) audience in United States
MetricValue
Female61.2%
Male38.8%
Average age34.1
Estimated audience size4,874,306

Audience persona

The typical Black (Color) fan in United States is more female, around 34.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Black (Color) in United States
RegionReachAffinity
California656,4061.22×
Texas540,2471.29×
Florida376,7441.14×
New York286,2101.05×
Georgia191,8721.28×
North Carolina179,0691.22×
Illinois171,5561.06×
Pennsylvania158,2070.96×
Ohio156,5981.04×
Virginia131,4161.11×
New Jersey129,6341.05×
Michigan128,3401.01×
Arizona125,3421.26×
Washington100,2791.03×
Maryland96,8491.16×
Tennessee95,8670.98×
Indiana93,0011.04×
Alabama89,7701.32×
Massachusetts88,6220.92×
South Carolina87,8181.2×
Missouri80,3921.02×
Louisiana79,1301.26×
Colorado70,0650.91×
Kentucky63,3761.04×
Wisconsin60,8360.83×
Minnesota59,3790.85×
Oklahoma57,5311.06×
Nevada56,3621.2×
Mississippi52,5861.31×
Oregon51,1370.92×
Connecticut49,8881.02×
Arkansas47,8501.19×
Utah42,9720.98×
Kansas37,5320.98×
Iowa34,5260.86×
New Mexico24,0930.99×
Hawaii23,6651.13×
Nebraska22,9440.94×
Idaho21,8550.89×
West Virginia20,2520.89×
Washington, District of Columbia14,4570.99×
New Hampshire13,1020.68×
Rhode Island12,7560.82×
Delaware12,4290.92×
Maine12,1200.69×
Alaska9,2870.89×
South Dakota8,6050.76×
North Dakota8,4160.84×
Montana8,3780.62×
Wyoming4,7390.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black (Color) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Diabetes mellitus awareness6.66×Health
Singer-songwriter3.29×Music & Radio
Houston Astros6.51×Sports
Microblogging6.66×Technology & Electronics
Capital One2.91×Business & Career
Autism Awareness6.66×Health
Premier League5.48×Sports
Atlanta Hawks5.56×Sports
Los Angeles Dodgers4.04×Sports
Artificial nails4.44×Beauty & Wellness
Income tax6.66×Business & Career
Nail salon4.04×Beauty & Wellness
Google Maps2.16×Internet & Social Media
Do it yourself (DIY)1.85×Home & Garden
Spotify1.71×Internet & Social Media
Jessica Simpson7.71×Music & Radio
Streetwear2.56×Fashion & Accessoires
Hair Extensions2.92×Beauty & Wellness
Hair care2.4×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black (Color) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.02
Luxury OrientationPREMIUM1.83
PatriotismCONSERVATISM1.58
Early Adopter MentalityPOWER1.46
Risk AppetiteTHRILL1.32
Sports ActivityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Black (Color)
CountryShare
United States15.3%
Thailand6.3%
Brazil5.9%

See Black (Color) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Black (Color) have in United States?

Black (Color) has an estimated audience of 4,874,306 people in United States, concentrated in California and Texas.

What is the gender split and age of Black (Color) fans?

61.2% of Black (Color) fans are female, 38.8% are male, with an average age of 34.1 years.

Which brands do Black (Color) fans like most?

Black (Color) fans show strongest brand affinity for Finnair (675×), Diabetes mellitus awareness (6.66×), and Singer-songwriter (3.29×) over the country average.

Where do Black (Color) fans live in United States?

Black (Color) fans in United States are most concentrated in California (reach 656,406), Texas (reach 540,247), and Florida (reach 376,744). These three regions account for the largest share of the active audience.

What other brands do Black (Color) fans also like?

Beyond Black (Color) itself, the audience over-indexes on Diabetes mellitus awareness (6.66×), Singer-songwriter (3.29×), Houston Astros (6.51×), and Microblogging (6.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black (Color). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.