Dermis Audience in Germany
Dermis has an estimated audience of 2,164,947 people in Germany. 65.6% are female, 34.4% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Home Office, Saving, Este, Veneto.
The average Dermis fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Home Office, with strongest over-indexing on Rossmann (1.54× the country average). Demographically, the Dermis audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Dermis fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 39.2 |
| Estimated audience size | 2,164,947 |
Audience persona
The typical Dermis fan in Germany is more female, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 525,050 | 1.11× |
| Bayern | 369,965 | 1.06× |
| Baden-Württemberg | 308,756 | 1.05× |
| Niedersachsen | 212,426 | 1.01× |
| Hessen | 178,561 | 1.08× |
| Sachsen | 116,507 | 1.1× |
| Rheinland-Pfalz | 112,927 | 1.04× |
| Berlin | 105,038 | 1.09× |
| Schleswig-Holstein | 72,089 | 0.93× |
| Sachsen-Anhalt | 58,548 | 1.04× |
| Brandenburg | 56,586 | 0.84× |
| Thüringen | 53,837 | 0.98× |
| Hamburg | 53,177 | 1.09× |
| Mecklenburg-Vorpommern | 35,247 | 0.85× |
| Saarland | 21,899 | 0.82× |
| Bremen | 16,924 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.54× | Shopping |
| Progressive rock | 2.62× | Music & Radio |
| Home Office | 1.91× | Business & Career |
| Saving | 2.12× | Business & Career |
| Este, Veneto | 2.45× | Travel & Leisure |
| Time (magazine) | 1.75× | News |
| Home Delivery | 2.32× | Food & Beverages |
| Jack White | 1.53× | Movies & TV |
| Tiffany Haddish | 8.78× | Movies & TV |
| Bank account | 1.91× | Business & Career |
| Howrse | 8.78× | Games |
| Loincloth | 1.58× | Fashion & Accessoires |
| Harvey Mudd College | 8.78× | Business & Career |
| Sukhoi | 8.78× | Cars & Mobility |
| Mohamed Salah | 1.75× | Sports |
| Winemaking | 2.15× | Food & Beverages |
| Volvo V60 | 2.13× | Cars & Mobility |
| Magazine (band) | 2.19× | Music & Radio |
| Kryptonian | 6.73× | Literature |
| Hauptschule | 3.37× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.77 |
| Indulgence | JOY | 1.24 |
| DIY Mentality | THRILL | 1.18 |
| Tradition | CONSERVATISM | 1.16 |
| Price Sensitivity | PREMIUM | 1.11 |
| Healthy Lifestyle | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.3% |
| United Kingdom | 8.0% |
| Mexico | 6.3% |
See Dermis audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dermis have in Germany?
Dermis has an estimated audience of 2,164,947 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dermis fans?
65.6% of Dermis fans are female, 34.4% are male, with an average age of 39.2 years.
Which brands do Dermis fans like most?
Dermis fans show strongest brand affinity for Rossmann (1.54×), Progressive rock (2.62×), and Home Office (1.91×) over the country average.
Where do Dermis fans live in Germany?
Dermis fans in Germany are most concentrated in Nordrhein-Westfalen (reach 525,050), Bayern (reach 369,965), and Baden-Württemberg (reach 308,756). These three regions account for the largest share of the active audience.
What other brands do Dermis fans also like?
Beyond Dermis itself, the audience over-indexes on Progressive rock (2.62×), Home Office (1.91×), Saving (2.12×), and Este, Veneto (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dermis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.