Dermis Audience in Germany
A data profile of the people who buy, follow and care about Dermis in Germany — modelled from more than twelve digital signal sources. Dermis has an estimated audience of 2,164,947 people in Germany.
The average Dermis fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Mila Kunis, Deichmann, Ryanair, with strongest over-indexing on Mila Kunis (8.78× the country average).
Demographically, the Dermis audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dermis fan in Germany is more female, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Mila Kunis.
At a glance
The key figures that characterise the Dermis profile in Germany.
Search interest · 12-month trend
Demographics of Dermis fans
65.6% are female, 34.4% are male, average age 39.2.
Gender split
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 39.2 |
| Estimated audience size | 2,164,947 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 24% | |
| 30-39 | 28% | |
| 40-49 | 24% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Dermis audience comes from Germany.
| Country | Share |
|---|---|
| United States | 38.2% |
| United Kingdom | 8.0% |
| Mexico | 6.3% |
Geography
Where the Dermis audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~500K | 1.10× | |
| 02 | Sachsen | ~100K | 1.09× | |
| 03 | Hessen | ~200K | 1.06× | |
| 04 | Hamburg | ~50K | 1.06× | |
| 05 | Berlin | ~100K | 1.04× | |
| 06 | Baden-Württemberg | ~300K | 1.03× | |
| 07 | Sachsen-Anhalt | ~60K | 1.03× | |
| 08 | Thüringen | ~60K | 1.03× | |
| 09 | Rheinland-Pfalz | ~100K | 1.02× | |
| 10 | Bayern | ~400K | 1.01× | |
| 11 | Niedersachsen | ~200K | 1.01× | |
| 12 | Bremen | ~20K | 0.99× | |
| 13 | Schleswig-Holstein | ~70K | 0.94× | |
| 14 | Mecklenburg-Vorpommern | ~40K | 0.92× | |
| 15 | Saarland | ~20K | 0.91× | |
| 16 | Brandenburg | ~60K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Dermis audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mila Kunis | Movies & TV | 8.78× | ||
| 02 | Rose Leslie | Movies & TV | 8.64× | ||
| 03 | Italo disco | Music & Radio | 6.80× | ||
| 04 | Meteorology | Home & Garden | 4.96× | ||
| 05 | Mel Gibson | Movies & TV | 4.60× | ||
| 06 | Dua Lipa | Music & Radio | 3.94× | ||
| 07 | Body modification | Beauty & Wellness | 3.74× | ||
| 08 | Volunteering | Politics & Society | 2.26× | ||
| 09 | Deichmann | Shopping | 2.14× | ||
| 10 | Ryanair | Travel & Leisure | 2.13× | ||
| 11 | Tattoos | Fashion & Accessoires | 2.10× | ||
| 12 | Primark | Shopping | 1.92× | ||
| 13 | Müller (company) | Food & Beverages | 1.80× | ||
| 14 | TK Maxx | Shopping | 1.78× | ||
| 15 | Kitchen | Home & Garden | 1.61× | ||
| 16 | Tagesschau | Movies & TV | 1.56× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 18 | Family | Kids & Family | 1.54× | ||
| 19 | Nature | Home & Garden | 1.51× | ||
| 20 | Netto Marken-Discount | Shopping | 1.50× |
Personality of the Dermis audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.45× | |
| Mindfulness | BALANCE | 1.36× | |
| Spirituality | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.71× | |
| Design Affinity | PREMIUM | 0.80× | |
| Sports Activity | POWER | 0.82× |
Frequently asked questions
How many fans does Dermis have in Germany?
Dermis has an estimated audience of 2,164,947 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dermis fans?
65.6% of Dermis fans are female, 34.4% are male, with an average age of 39.2 years.
Which brands do Dermis fans like most?
Dermis fans show strongest brand affinity for Mila Kunis (8.78×), Deichmann (2.14×), and Ryanair (2.13×) over the country average.
Where do Dermis fans live in Germany?
Dermis fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Dermis fans also like?
Beyond Dermis itself, the audience over-indexes on Deichmann (2.14×), Ryanair (2.13×), Tagesschau (1.56×), and Italo disco (6.8×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Dermis audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dermis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.