A data profile of the people who buy, follow and care about Dermis in United Kingdom — modelled from more than twelve digital signal sources. Dermis has an estimated audience of 3,212,600 people in United Kingdom.
The average Dermis fan in United Kingdom is 41.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Hobby, Wikipedia, Flightradar24, with strongest over-indexing on Hobby (1.8× the country average).
Demographically, the Dermis audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dermis fan in United Kingdom is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Hobby.
The key figures that characterise the Dermis profile in United Kingdom.
72.1% are female, 27.9% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 41.3 |
| Estimated audience size | 3,212,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Dermis audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 38.2% |
| United Kingdom | 8.0% |
| Mexico | 6.3% |
Where the Dermis audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.46× | |
| 02 | Yorkshire and the Humber | ~300K | 1.27× | |
| 03 | Wales | ~200K | 1.06× | |
| 04 | North East | ~100K | 1.06× | |
| 05 | Northern Ireland | ~100K | 1.01× | |
| 06 | Scotland | ~300K | 1.00× | |
| 07 | South East | ~400K | 0.99× | |
| 08 | East Midlands | ~200K | 0.97× | |
| 09 | East of England | ~300K | 0.91× | |
| 10 | England | ~2.5M | 0.90× | |
| 11 | South West | ~200K | 0.86× | |
| 12 | North West | ~200K | 0.67× |
The strongest cross-interests of the Dermis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 4.78× | ||
| 02 | Toni Collette | Movies & TV | 4.78× | ||
| 03 | Damian Lewis | Movies & TV | 4.37× | ||
| 04 | Cameron Diaz | Movies & TV | 4.06× | ||
| 05 | Liam Neeson | Movies & TV | 3.48× | ||
| 06 | War film | Movies & TV | 3.40× | ||
| 07 | Adoption | Kids & Family | 2.46× | ||
| 08 | Wikipedia | Internet & Social Media | 2.20× | ||
| 09 | Britney Spears | Music & Radio | 2.11× | ||
| 10 | Pedicure | Beauty & Wellness | 2.08× | ||
| 11 | True Detective | Movies & TV | 2.07× | ||
| 12 | Hot tub | Home & Garden | 2.06× | ||
| 13 | Satire | Literature | 1.96× | ||
| 14 | Philanthropy | Arts & Culture | 1.89× | ||
| 15 | Katie Price | Fashion & Accessoires | 1.82× | ||
| 16 | Hobby | Home & Garden | 1.80× | ||
| 17 | Genetics | Kids & Family | 1.71× | ||
| 18 | Refrigerator | Home & Garden | 1.69× | ||
| 19 | Distilled beverage | Food & Beverages | 1.53× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.38× | |
| Mindfulness | BALANCE | 1.22× | |
| Price Sensitivity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.76× | |
| Pet Ownership | JOY | 0.86× | |
| Family Orientation | CONSERVATISM | 0.86× |
Dermis has an estimated audience of 3,212,600 people in United Kingdom, concentrated in England and South East.
72.1% of Dermis fans are female, 27.9% are male, with an average age of 41.3 years.
Dermis fans show strongest brand affinity for Hobby (1.8×), Wikipedia (2.2×), and Flightradar24 (4.78×) over the country average.
Dermis fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Dermis itself, the audience over-indexes on Wikipedia (2.2×), Flightradar24 (4.78×), Distilled beverage (1.53×), and Katie Price (1.82×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dermis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.