Dermis Audience in United States

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Dermis has an estimated audience of 15,423,094 people in United States. 70.7% are female, 29.3% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Eurail.

The average Dermis fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Dermis audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Dermis fans

Demographic split for Dermis audience in United States
MetricValue
Female70.7%
Male29.3%
Average age38.4
Estimated audience size15,423,094

Audience persona

The typical Dermis fan in United States is more female, around 38.4 years old, with strong Extroversion tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Dermis in United States
RegionReachAffinity
California2,591,5811.53×
Texas1,961,0551.48×
Florida1,282,0431.23×
New York781,2640.91×
Georgia744,0161.57×
North Carolina559,2601.21×
Illinois554,7541.08×
Pennsylvania458,6320.88×
Ohio443,4810.93×
Arizona385,1371.22×
Virginia375,4251×
Michigan370,5290.92×
New Jersey351,1380.9×
Tennessee324,1351.05×
Washington304,6070.98×
Indiana301,0121.07×
Maryland283,5071.07×
South Carolina243,9951.05×
Louisiana243,8971.23×
Missouri237,4130.95×
Colorado231,3050.95×
Massachusetts224,4400.74×
Nevada219,9241.47×
Alabama214,0390.99×
Oregon200,0591.13×
Kentucky199,3961.03×
Wisconsin194,2110.84×
Oklahoma192,5411.12×
Minnesota182,1600.82×
Mississippi159,2061.25×
Connecticut134,4660.87×
Utah134,4330.97×
Arkansas129,4831.02×
Kansas117,1240.96×
Iowa113,6260.89×
New Mexico92,6131.2×
Idaho78,3491.01×
West Virginia74,6631.04×
Nebraska70,4470.91×
Hawaii61,7810.93×
Rhode Island40,5030.83×
Maine39,2520.71×
New Hampshire39,1490.64×
Delaware39,1290.92×
Washington, District of Columbia37,4590.81×
Montana34,3540.8×
South Dakota30,9950.87×
Alaska27,0940.82×
North Dakota26,8260.85×
Wyoming18,4690.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dermis audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
The Historian16.48×Literature
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Glasgow, Kentucky11.12×Travel & Leisure
charvel guitars12.76×Music & Radio
Étouffée9.91×Food & Beverages
El Hijo del Santo12.67×Sports
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports
Guayas Province12.25×Travel & Leisure
Certified diabetes educator4.59×Business & Career
Ghar (film)16.72×Movies & TV
Buying a House2.05×Home & Garden
Lilongwe11.5×Travel & Leisure
Jab Tak Hai Jaan9.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dermis audience
TraitClusterScore
ExtroversionTHRILL2.82
Price SensitivityPREMIUM1.24
Family OrientationCONSERVATISM1.18
Urban LifestyleOPEN1.1
SpiritualityBALANCE1.08
CreativityOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for Dermis
CountryShare
United States38.3%
United Kingdom8.0%
Mexico6.3%

See Dermis audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Dermis have in United States?

Dermis has an estimated audience of 15,423,094 people in United States, concentrated in California and Texas.

What is the gender split and age of Dermis fans?

70.7% of Dermis fans are female, 29.3% are male, with an average age of 38.4 years.

Which brands do Dermis fans like most?

Dermis fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Dermis fans live in United States?

Dermis fans in United States are most concentrated in California (reach 2,591,581), Texas (reach 1,961,055), and Florida (reach 1,282,043). These three regions account for the largest share of the active audience.

What other brands do Dermis fans also like?

Beyond Dermis itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), The Historian (16.48×), and Eurail (16.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dermis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.