Pigment Audience in Germany
Pigment has an estimated audience of 2,418,315 people in Germany. 64.9% are female, 35.1% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Tagesschau, Western Union, German television comedy, Spiegel Online.
The average Pigment fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Tagesschau, Western Union, with strongest over-indexing on Satire (6.67× the country average). Demographically, the Pigment audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Pigment fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 35.6 |
| Estimated audience size | 2,418,315 |
Audience persona
The typical Pigment fan in Germany is more female, around 35.6 years old, with strong Extroversion tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 550,883 | 1.04× |
| Bayern | 431,837 | 1.11× |
| Baden-Württemberg | 332,903 | 1.01× |
| Hessen | 284,612 | 1.54× |
| Berlin | 214,385 | 1.98× |
| Niedersachsen | 212,538 | 0.9× |
| Rheinland-Pfalz | 112,279 | 0.93× |
| Sachsen | 98,716 | 0.83× |
| Schleswig-Holstein | 72,456 | 0.83× |
| Hamburg | 71,189 | 1.3× |
| Brandenburg | 62,318 | 0.83× |
| Sachsen-Anhalt | 45,232 | 0.72× |
| Thüringen | 44,895 | 0.73× |
| Mecklenburg-Vorpommern | 25,804 | 0.56× |
| Saarland | 23,514 | 0.79× |
| Bremen | 18,181 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.67× | Literature |
| Tagesschau | 2.4× | Movies & TV |
| Western Union | 4.52× | Business & Career |
| German television comedy | 5.79× | Movies & TV |
| Spiegel Online | 2.07× | News |
| Pets | 1.75× | Pets & Animals |
| Patti Smith | 15.08× | Music & Radio |
| David Gilmour | 8.94× | Music & Radio |
| Do it yourself (DIY) | 1.94× | Home & Garden |
| Real property | 3.94× | Home & Garden |
| Livemusic | 2.71× | Music & Radio |
| Country rap | 4.92× | Music & Radio |
| Syd Barrett | 15.08× | Music & Radio |
| Italo disco | 7.04× | Music & Radio |
| Automobiles | 1.62× | Cars & Mobility |
| Allgäu | 4.44× | Travel & Leisure |
| Transfermarkt | 2.05× | Sports |
| Pet store | 2.52× | Pets & Animals |
| Westdeutscher Rundfunk | 2.6× | Movies & TV |
| BAUR | 3.07× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.9 |
| Pet Ownership | JOY | 1.52 |
| Sustainability | BALANCE | 1.39 |
| DIY Mentality | THRILL | 1.37 |
| Indulgence | JOY | 1.35 |
| Community Orientation | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 4.8% |
| China | 4.3% |
See Pigment audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Pigment have in Germany?
Pigment has an estimated audience of 2,418,315 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pigment fans?
64.9% of Pigment fans are female, 35.1% are male, with an average age of 35.6 years.
Which brands do Pigment fans like most?
Pigment fans show strongest brand affinity for Satire (6.67×), Tagesschau (2.4×), and Western Union (4.52×) over the country average.
Where do Pigment fans live in Germany?
Pigment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 550,883), Bayern (reach 431,837), and Baden-Württemberg (reach 332,903). These three regions account for the largest share of the active audience.
What other brands do Pigment fans also like?
Beyond Pigment itself, the audience over-indexes on Tagesschau (2.4×), Western Union (4.52×), German television comedy (5.79×), and Spiegel Online (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pigment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.