Rascasse Audience Intelligence

Mary J. Blige Audience in United States

A data profile of the people who buy, follow and care about Mary J. Blige in United States — modelled from more than twelve digital signal sources. Mary J. Blige has an estimated audience of 3,563,271 people in United States.

#11among R&B in United States#1211among Person in United States#864in Music & Radio

The average Mary J. Blige fan in United States is 34.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Britney Spears, Teyana Taylor, Diddy, with strongest over-indexing on Britney Spears (3.26× the country average).

Demographically, the Mary J. Blige audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mary J. Blige fan in United States is more female, around 34.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Britney Spears.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mary J. Blige profile in United States.

Audience size
3.6M
in United States
Gender
61.4%♀
38.6% male
Age
34.0
average years
Country rank
#8889
Person in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mary J. Blige fans

61.4% are female, 38.6% are male, average age 34.0.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Mary J. Blige audience in United States
MetricValue
Female61.4%
Male38.6%
Average age34.0
Estimated audience size3,563,271
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Mary J. Blige audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3919%
40-4916%
50+10%
Fig. 04

Worldwide distribution

57.9%

of the worldwide Mary J. Blige audience comes from United States.

Worldwide audience distribution share by country for Mary J. Blige
CountryShare
United States57.9%
United Kingdom5.8%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mary J. Blige audience in United States is strongest.

Fig. 05

Top regions by affinity

Mary J. Blige fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K2.13×
02Georgia~200K2.10×
03Louisiana~100K2.09×
04Maryland~100K1.97×
05South Carolina~100K1.85×
06Alabama~90K1.83×
07North Carolina~200K1.73×
08Washington, District of Columbia~20K1.52×
09Delaware~10K1.48×
10New York~300K1.39×
11Virginia~100K1.31×
12New Jersey~100K1.28×
13Michigan~100K1.27×
14Tennessee~90K1.27×
15Connecticut~40K1.19×
16Nevada~40K1.19×
17Pennsylvania~100K1.18×
18Arkansas~30K1.17×
19Illinois~100K1.16×
20Ohio~100K1.16×
21Florida~300K1.12×
22Texas~300K1.08×
23Missouri~60K1.07×
24Indiana~60K0.94×
25Rhode Island~10K0.94×
26Kentucky~40K0.89×
27Massachusetts~60K0.87×
28Oklahoma~30K0.86×
29California~300K0.79×
30Wisconsin~40K0.73×
31Arizona~50K0.72×
32Kansas~20K0.72×
33West Virginia~10K0.67×
34Minnesota~30K0.66×
35New Mexico~10K0.66×
36Hawaii~10K0.66×
37Nebraska~10K0.65×
38Alaska~5K0.64×
39Colorado~30K0.62×
40Washington~40K0.60×
41Iowa~20K0.59×
42North Dakota~4K0.59×
43New Hampshire~8K0.58×
44Vermont~4K0.57×
45Maine~7K0.55×
46Oregon~20K0.54×
47South Dakota~4K0.54×
48Montana~5K0.50×
49Idaho~8K0.46×
50Utah~10K0.42×
Fig. 06

Affinity by region

Affinity by region — Mary J. Blige, United States
0.42×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mary J. Blige audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mary J. Blige audience
#·InterestCategoryAffinity×
01Lil' KimMusic & Radio6.36×
02Dakota FanningMovies & TV5.55×
03Teyana TaylorMovies & TV5.26×
04D’AngeloMusic & Radio4.72×
05DiddyMusic & Radio4.20×
06ImdbMovies & TV3.75×
07Old-school hip hopMusic & Radio3.58×
08Britney SpearsMusic & Radio3.26×
09Sean CombsMusic & Radio3.06×
10Curly HairBeauty & Wellness2.92×
11Miami HeatSports2.62×
12Hair ExtensionsBeauty & Wellness2.47×
13YouTube MusicInternet & Social Media2.38×
14Lace wigBeauty & Wellness2.33×
15Michael JacksonMusic & Radio1.96×
16Gospel musicMusic & Radio1.90×
17WigBeauty & Wellness1.89×
18Contemporary R&BMusic & Radio1.71×
19Soul musicMusic & Radio1.55×
20GmailInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mary J. Blige audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mary J. Blige audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.22×
Need for SecurityCONSERVATISM1.20×
Early Adopter MentalityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mary J. Blige audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.89×
PatriotismCONSERVATISM0.89×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mary J. Blige have in United States?

Mary J. Blige has an estimated audience of 3,563,271 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mary J. Blige fans?

61.4% of Mary J. Blige fans are female, 38.6% are male, with an average age of 34.0 years.

03

Which brands do Mary J. Blige fans like most?

Mary J. Blige fans show strongest brand affinity for Britney Spears (3.26×), Teyana Taylor (5.26×), and Diddy (4.2×) over the country average.

04

Where do Mary J. Blige fans live in United States?

Mary J. Blige fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mary J. Blige fans also like?

Beyond Mary J. Blige itself, the audience over-indexes on Teyana Taylor (5.26×), Diddy (4.2×), Dakota Fanning (5.55×), and Curly Hair (2.92×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mary J. Blige. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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