Hemnet Audience in United States
Hemnet has an estimated audience of 427,463 people in United States. 53.5% are female, 46.5% are male, average age 33.7. Top regions: California, New York, Florida.
The average Hemnet fan in United States is 33.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Demographically, the Hemnet audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Tradition, Risk Appetite.
Category: Home & Garden · Type: Brand · Subtype: Property finder
Demographics of Hemnet fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 33.7 |
| Estimated audience size | 427,463 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 91,598 | 1.95× |
| New York | 45,104 | 1.89× |
| Florida | 43,334 | 1.5× |
| Texas | 25,582 | 0.7× |
| Massachusetts | 15,262 | 1.81× |
| Virginia | 10,282 | 0.99× |
| Washington | 10,278 | 1.2× |
| North Carolina | 9,546 | 0.74× |
| Georgia | 9,283 | 0.7× |
| Illinois | 8,632 | 0.61× |
| New Jersey | 7,591 | 0.7× |
| Pennsylvania | 7,433 | 0.52× |
| Michigan | 6,959 | 0.62× |
| Arizona | 6,666 | 0.76× |
| Washington, District of Columbia | 6,277 | 4.89× |
| Colorado | 6,277 | 0.93× |
| Ohio | 6,245 | 0.47× |
| Tennessee | 6,035 | 0.7× |
| Connecticut | 5,090 | 1.19× |
| Maryland | 5,073 | 0.69× |
| Oregon | 4,732 | 0.97× |
| Minnesota | 4,453 | 0.73× |
| South Carolina | 4,442 | 0.69× |
| Missouri | 4,386 | 0.64× |
| Wisconsin | 3,969 | 0.62× |
| Nevada | 3,748 | 0.91× |
| Utah | 3,678 | 0.96× |
| Indiana | 3,422 | 0.44× |
| New Hampshire | 3,142 | 1.87× |
| Kentucky | 3,046 | 0.57× |
| Idaho | 3,018 | 1.41× |
| Alabama | 2,840 | 0.48× |
| Hawaii | 2,787 | 1.52× |
| Oklahoma | 2,752 | 0.58× |
| Kansas | 2,616 | 0.78× |
| Louisiana | 2,464 | 0.45× |
| Iowa | 2,102 | 0.6× |
| Mississippi | 1,716 | 0.49× |
| Arkansas | 1,641 | 0.47× |
| Maine | 1,559 | 1.02× |
| Montana | 1,327 | 1.12× |
| West Virginia | 1,307 | 0.66× |
| Alaska | 1,305 | 1.43× |
| Nebraska | 1,143 | 0.53× |
| New Mexico | 1,137 | 0.53× |
| Rhode Island | 1,127 | 0.83× |
| South Dakota | 1,123 | 1.14× |
| North Dakota | 1,093 | 1.24× |
| Wyoming | 1,058 | 1.67× |
| Vermont | 1,023 | 1.36× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.51 |
| Risk Appetite | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.34 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Luxury Orientation | PREMIUM | 1.29 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 72.9% |
| United States | 4.2% |
| Germany | 3.2% |
See Hemnet audiences in other countries
More Property finder audiences in United States
- realtor.com (14,495,091)
- Apartments.com (9,526,929)
- Zillow (8,326,013)
- Whitetail Properties (2,620,934)
- Zumper (350,453)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hemnet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.