A data profile of the people who buy, follow and care about 99acres in India — modelled from more than twelve digital signal sources. 99acres has an estimated audience of 4,037,222 people in India.
99acres has an estimated audience of 4,037,222 people in India. 48.2% are female, 51.8% are male, average age 31.3. Top brand affinities: First-time buyer, Real estate investing, Renovation, Luxury real estate, Asset management.
Top brand affinities include First-time buyer, Real estate investing, Renovation, with strongest over-indexing on First-time buyer (10.86× the country average).
Demographically, the 99acres audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation.
The typical 99acres fan in India is balanced, around 31.3 years old, with strong Luxury Orientation tendencies and a notable affinity for First-time buyer.
The key figures that characterise the 99acres profile in India.
48.2% are female, 51.8% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 31.3 |
| Estimated audience size | 4,037,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 37% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide 99acres audience comes from India.
| Country | Share |
|---|---|
| India | 75.4% |
| United States | 8.4% |
| United Kingdom | 3.1% |
The strongest cross-interests of the 99acres audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 10.86× | ||
| 02 | Real estate investing | Business & Career | 7.87× | ||
| 03 | Terraced house | Home & Garden | 6.01× | ||
| 04 | Asset management | Business & Career | 4.35× | ||
| 05 | Renovation | Home & Garden | 4.05× | ||
| 06 | Squash (sport) | Sports | 3.61× | ||
| 07 | Luxury real estate | Business & Career | 3.42× | ||
| 08 | Dyson | Home & Garden | 3.28× | ||
| 09 | Hypermarket | Shopping | 3.14× | ||
| 10 | Family car | Cars & Mobility | 3.02× | ||
| 11 | Passive income | Business & Career | 2.27× | ||
| 12 | HDFC Bank | Business & Career | 2.16× | ||
| 13 | Business class | Travel & Leisure | 2.05× | ||
| 14 | Skirt | Fashion & Accessoires | 1.95× | ||
| 15 | Party dress | Fashion & Accessoires | 1.90× | ||
| 16 | Cash on delivery | Business & Career | 1.85× | ||
| 17 | First class travel | Travel & Leisure | 1.70× | ||
| 18 | Pakistan national cricket team | Sports | 1.68× | ||
| 19 | Home Appliances | Home & Garden | 1.56× | ||
| 20 | Chennai | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.51× | |
| Convenience Orientation | PREMIUM | 2.29× | |
| DIY Mentality | THRILL | 1.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.43× | |
| Spirituality | BALANCE | 0.49× | |
| Tradition | CONSERVATISM | 0.49× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for 99acres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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