Rascasse Audience Intelligence

Carousel Audience in United States

A data profile of the people who buy, follow and care about Carousel in United States — modelled from more than twelve digital signal sources. Carousel has an estimated audience of 2,587,259 people in United States.

#5523among Topic in United States#276in Kids & Family

The average Carousel fan in United States is 40.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Five Below, Sky Zone, United States Postal Service, with strongest over-indexing on Five Below (5.39× the country average).

Demographically, the Carousel audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carousel fan in United States is more female, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Five Below.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carousel profile in United States.

Audience size
2.6M
in United States
Gender
67.4%♀
32.6% male
Age
40.0
average years
Country rank
#11613
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carousel fans

67.4% are female, 32.6% are male, average age 40.0.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Carousel audience in United States
MetricValue
Female67.4%
Male32.6%
Average age40.0
Estimated audience size2,587,259
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Carousel audience in United States
Age bracketShare%
16-1914%
20-2922%
30-3923%
40-4922%
50+19%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Carousel audience comes from United States.

Worldwide audience distribution share by country for Carousel
CountryShare
United States26.8%
United Kingdom7.5%
China4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carousel audience in United States is strongest.

Fig. 05

Top regions by affinity

Carousel fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K3.46×
02Kansas~30K1.39×
03Montana~9K1.30×
04California~400K1.28×
05Oregon~40K1.21×
06Washington, District of Columbia~9K1.20×
07Washington~60K1.14×
08Iowa~20K1.14×
09Rhode Island~9K1.14×
10New Jersey~70K1.11×
11Massachusetts~60K1.10×
12Arizona~60K1.07×
13Hawaii~10K1.05×
14Virginia~70K1.04×
15Connecticut~30K1.04×
16Maryland~40K1.01×
17South Dakota~6K1.01×
18Texas~200K0.97×
19Pennsylvania~80K0.97×
20Florida~200K0.96×
21Idaho~10K0.96×
22Alaska~5K0.96×
23Minnesota~40K0.95×
24Kentucky~30K0.95×
25Utah~20K0.95×
26Delaware~7K0.95×
27Illinois~80K0.94×
28Missouri~40K0.94×
29Georgia~70K0.93×
30North Carolina~70K0.93×
31Michigan~60K0.93×
32Tennessee~50K0.93×
33Ohio~70K0.91×
34Maine~8K0.91×
35Nevada~20K0.90×
36Indiana~40K0.89×
37Colorado~40K0.89×
38New Hampshire~9K0.88×
39South Carolina~30K0.87×
40Louisiana~30K0.87×
41Alabama~30K0.86×
42Arkansas~20K0.84×
43Nebraska~10K0.84×
44North Dakota~4K0.84×
45Wisconsin~30K0.83×
46Oklahoma~20K0.83×
47Vermont~4K0.82×
48West Virginia~9K0.77×
49Mississippi~20K0.76×
50New Mexico~9K0.72×
Fig. 06

Affinity by region

Affinity by region — Carousel, United States
0.72×1.00×3.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carousel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carousel audience
#·InterestCategoryAffinity×
01bambiniBrand38.91×
02Bungee trampolineSports17.46×
03Knoebels Amusement ResortTravel & Leisure15.90×
04The Aviator (2004 film)Movies & TV11.87×
05Haunted attraction (simulated)Travel & Leisure6.69×
06Sky ZoneKids & Family5.49×
07Five BelowShopping5.39×
08Fifth Third BankBusiness & Career4.96×
09Roller coasterTravel & Leisure4.22×
10TopGolfSports3.21×
11WeekBusiness & Career1.79×
12United States Postal ServiceBusiness & Career1.66×
13Texas RoadhouseFood & Beverages1.60×
14Theme parksTravel & Leisure1.60×
15Swimming poolSports1.58×
16North CarolinaTravel & Leisure1.54×
17LunchFood & Beverages1.54×
18Hobby LobbyHome & Garden1.52×
19Walt Disney WorldTravel & Leisure1.52×
20DinnerFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carousel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carousel audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.47×
Family OrientationCONSERVATISM1.47×
CreativityOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carousel audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
Quality AwarenessPREMIUM0.94×
Design AffinityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carousel have in United States?

Carousel has an estimated audience of 2,587,259 people in United States, concentrated in New York and California.

02

What is the gender split and age of Carousel fans?

67.4% of Carousel fans are female, 32.6% are male, with an average age of 40.0 years.

03

Which brands do Carousel fans like most?

Carousel fans show strongest brand affinity for Five Below (5.39×), Sky Zone (5.49×), and United States Postal Service (1.66×) over the country average.

04

Where do Carousel fans live in United States?

Carousel fans in United States are most concentrated in New York (reach ~500K), California (reach ~400K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Carousel fans also like?

Beyond Carousel itself, the audience over-indexes on Sky Zone (5.49×), United States Postal Service (1.66×), Fifth Third Bank (4.96×), and bambini (38.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Carousel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carousel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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