Haunted attraction (simulated) Audience in United States

Haunted attraction (simulated) has an estimated audience of 3,007,026 people in United States. 62.7% are female, 37.3% are male, average age 36.0. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: The Strangers (2008 film), Bates Motel (TV series), Halloween Horror Nights, Suspiria, Panic Room.

The average Haunted attraction (simulated) fan in United States is 36.0 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include The Strangers (2008 film), Bates Motel (TV series), Halloween Horror Nights, with strongest over-indexing on The Strangers (2008 film) (49.33× the country average). Demographically, the Haunted attraction (simulated) audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Haunted attraction (simulated) fans

Demographic split for Haunted attraction (simulated) audience in United States
MetricValue
Female62.7%
Male37.3%
Average age36.0
Estimated audience size3,007,026

Audience persona

The typical Haunted attraction (simulated) fan in United States is more female, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for The Strangers (2008 film).

Top regions in United States

Top regions ranked by reach for Haunted attraction (simulated) in United States
RegionReachAffinity
Pennsylvania660,7796.53×
New Jersey328,5714.3×
New York160,4580.95×
Michigan138,7141.76×
Maryland131,7152.55×
Ohio96,8641.05×
North Carolina82,9820.92×
California70,0320.21×
Tennessee63,2881.05×
Delaware61,8677.46×
Indiana54,5050.99×
Massachusetts51,2010.86×
Virginia50,8780.69×
Florida49,6150.24×
Texas47,3130.18×
South Carolina46,8801.04×
Minnesota34,7500.81×
Connecticut32,6331.08×
Alabama30,6130.73×
Kentucky30,3360.8×
Illinois28,9630.29×
Oklahoma27,5450.82×
Idaho26,8551.78×
Georgia26,3740.28×
Rhode Island21,9812.3×
Missouri19,3300.4×
Washington18,8380.31×
Wisconsin17,5990.39×
West Virginia16,4101.17×
Utah15,1670.56×
Iowa13,8430.56×
New Hampshire13,1791.11×
Louisiana11,6340.3×
Kansas11,3200.48×
Arizona10,5080.17×
Colorado9,6960.2×
Mississippi8,8070.36×
Nebraska7,8770.52×
Oregon6,2340.18×
Nevada5,4840.19×
Arkansas5,1410.21×
Maine5,1200.48×
Washington, District of Columbia4,2750.47×
Vermont3,7390.71×
North Dakota3,3870.55×
Hawaii3,2980.26×
Alaska2,7980.44×
Montana2,7600.33×
New Mexico2,5010.17×
South Dakota2,4970.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Haunted attraction (simulated) audience
BrandAffinityCategory
The Strangers (2008 film)49.33×Movies & TV
Bates Motel (TV series)40.58×Movies & TV
Halloween Horror Nights17.7×Movies & TV
Suspiria38.54×Movies & TV
Panic Room49.16×Movies & TV
Creepypasta17.78×Literature
10 Cloverfield Lane28.82×Movies & TV
Werner Herzog21.92×Movies & TV
Silent Hill (film)14×Movies & TV
Wizard World44.02×Literature
Freddy vs. Jason20.75×Movies & TV
Cast-iron cookware7.9×Home & Garden
Hobby Lobby2.28×Home & Garden
Anime and manga fandom3.3×Literature
Scooby-Doo2.72×Movies & TV
Taco Bell2.08×Food & Beverages
Tattoos2.03×Fashion & Accessoires
Aldi1.94×Shopping
Nature1.53×Home & Garden
Spirit Halloween3×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Haunted attraction (simulated) audience
TraitClusterScore
ExtroversionTHRILL1.99
TraditionCONSERVATISM1.47
Family OrientationCONSERVATISM1.22
Social Media UsageJOY1.21
Urban LifestyleOPEN1.19
Risk AppetiteTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Haunted attraction (simulated)
CountryShare
United States71.3%
United Kingdom6.1%
Canada4.0%

See Haunted attraction (simulated) audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Haunted attraction (simulated) have in United States?

Haunted attraction (simulated) has an estimated audience of 3,007,026 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Haunted attraction (simulated) fans?

62.7% of Haunted attraction (simulated) fans are female, 37.3% are male, with an average age of 36.0 years.

Which brands do Haunted attraction (simulated) fans like most?

Haunted attraction (simulated) fans show strongest brand affinity for The Strangers (2008 film) (49.33×), Bates Motel (TV series) (40.58×), and Halloween Horror Nights (17.7×) over the country average.

Where do Haunted attraction (simulated) fans live in United States?

Haunted attraction (simulated) fans in United States are most concentrated in Pennsylvania (reach 660,779), New Jersey (reach 328,571), and New York (reach 160,458). These three regions account for the largest share of the active audience.

What other brands do Haunted attraction (simulated) fans also like?

Beyond Haunted attraction (simulated) itself, the audience over-indexes on Bates Motel (TV series) (40.58×), Halloween Horror Nights (17.7×), Suspiria (38.54×), and Panic Room (49.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Haunted attraction (simulated). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.