Extended Stay Hotels Audience in United States

Extended Stay Hotels has an estimated audience of 1,040,717 people in United States. 57.0% are female, 43.0% are male, average age 43.9. Top regions: Texas, Florida, California. Top brand affinities: Cool Runnings, Marlene Dietrich, Sky Zone, Autism Awareness, Diabetes mellitus awareness.

The average Extended Stay Hotels fan in United States is 43.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Cool Runnings, Marlene Dietrich, Sky Zone, with strongest over-indexing on Cool Runnings (243.8× the country average). Demographically, the Extended Stay Hotels audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Price Sensitivity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Extended Stay Hotels fans

Demographic split for Extended Stay Hotels audience in United States
MetricValue
Female57.0%
Male43.0%
Average age43.9
Estimated audience size1,040,717

Audience persona

The typical Extended Stay Hotels fan in United States is more female, around 43.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Cool Runnings.

Top regions in United States

Top regions ranked by reach for Extended Stay Hotels in United States
RegionReachAffinity
Texas140,9441.58×
Florida105,8051.5×
California87,3050.76×
Georgia56,2561.75×
Ohio44,6241.39×
North Carolina39,6071.26×
Illinois37,8921.09×
New York37,8660.65×
Virginia33,7301.33×
Pennsylvania30,2990.86×
Tennessee30,2651.45×
Michigan30,1771.11×
Missouri24,3181.45×
Colorado24,0731.47×
Indiana23,7881.25×
Arizona23,0721.09×
South Carolina21,1801.35×
New Jersey19,8490.75×
Maryland19,3851.08×
Alabama19,1941.32×
Washington17,2200.82×
Louisiana15,9271.19×
Oklahoma15,9101.38×
Kentucky15,6581.2×
Minnesota14,9081×
Wisconsin12,8080.82×
Massachusetts12,6120.62×
Mississippi10,1961.19×
Arkansas9,8871.15×
Utah9,8821.06×
Kansas9,1771.12×
Iowa8,6541.01×
Oregon7,9000.66×
Connecticut7,1980.69×
Nevada7,1570.71×
New Mexico6,1821.18×
Nebraska5,7531.1×
Idaho3,8200.73×
Washington, District of Columbia3,0910.99×
New Hampshire2,6740.65×
West Virginia2,3880.49×
Montana2,2490.78×
Rhode Island2,2320.67×
Delaware2,2030.77×
Alaska2,1850.98×
North Dakota2,0610.96×
Maine1,9160.51×
South Dakota1,5780.66×
Hawaii1,4270.32×
Wyoming1,0320.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Extended Stay Hotels audience
BrandAffinityCategory
Cool Runnings243.8×Movies & TV
Marlene Dietrich214.52×Movies & TV
Sky Zone26.31×Kids & Family
Autism Awareness18.97×Health
Diabetes mellitus awareness12.48×Health
Home2 Suites by Hilton36.32×Travel & Leisure
Super 8 Motels90.8×Travel & Leisure
Microblogging12.67×Technology & Electronics
PSV Eindhoven50.74×Sports
Singer-songwriter5.5×Music & Radio
Planet Smoothie44.94×Food & Beverages
Trampoline14.36×Sports
Income tax13.19×Business & Career
Red Rocks Amphitheatre28.23×Travel & Leisure
Red Roof Inn24.01×Travel & Leisure
Planet Fitness3.94×Sports
Playground7.41×Kids & Family
KidZania32.11×Kids & Family
La Quinta Inns & Suites30.01×Travel & Leisure
Diaper bag5.34×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Extended Stay Hotels audience
TraitClusterScore
Price SensitivityPREMIUM1.68
Career OrientationPOWER1.54
Quality AwarenessPREMIUM1.39
Family OrientationCONSERVATISM1.3
Urban LifestyleOPEN1.26
PatriotismCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Extended Stay Hotels
CountryShare
United States88.7%
Japan1.7%
United Kingdom1.5%

See Extended Stay Hotels audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Extended Stay Hotels have in United States?

Extended Stay Hotels has an estimated audience of 1,040,717 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Extended Stay Hotels fans?

57.0% of Extended Stay Hotels fans are female, 43.0% are male, with an average age of 43.9 years.

Which brands do Extended Stay Hotels fans like most?

Extended Stay Hotels fans show strongest brand affinity for Cool Runnings (243.8×), Marlene Dietrich (214.52×), and Sky Zone (26.31×) over the country average.

Where do Extended Stay Hotels fans live in United States?

Extended Stay Hotels fans in United States are most concentrated in Texas (reach 140,944), Florida (reach 105,805), and California (reach 87,305). These three regions account for the largest share of the active audience.

What other brands do Extended Stay Hotels fans also like?

Beyond Extended Stay Hotels itself, the audience over-indexes on Marlene Dietrich (214.52×), Sky Zone (26.31×), Autism Awareness (18.97×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Extended Stay Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.