Rascasse Audience Intelligence

Extended Stay Hotels Target Market in United States

A data profile of the people who buy, follow and care about Extended Stay Hotels in United States — modelled from more than twelve digital signal sources. Extended Stay Hotels has an estimated audience of 962,868 people in United States.

#43among Hotel in United States#2486among Brand in United States#1817in Travel & Leisure

The average Extended Stay Hotels fan in United States is 43.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Marlene Dietrich, Cool Runnings, Home2 Suites by Hilton, with strongest over-indexing on Marlene Dietrich (168.89× the country average).

Demographically, the Extended Stay Hotels audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Extended Stay Hotels fan in United States is more female, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for Marlene Dietrich.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Extended Stay Hotels profile in United States.

Audience size
963K
in United States
Gender
57.0%♀
43.0% male
Age
43.9
average years
Country rank
#24298
Brand in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Extended Stay Hotels

57.0% are female, 43.0% are male, average age 43.9.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Extended Stay Hotels audience in United States
MetricValue
Female57.0%
Male43.0%
Average age43.9
Estimated audience size962,868
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Extended Stay Hotels audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3920%
40-4922%
50+32%
Fig. 04

Worldwide distribution

88.5%

of the worldwide Extended Stay Hotels audience comes from United States.

Worldwide audience distribution share by country for Extended Stay Hotels
CountryShare
United States88.5%
Japan1.8%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Extended Stay Hotels audience in United States is strongest.

Fig. 05

Top regions by affinity

Extended Stay Hotels customers by region in United States
#RegionReachAffinity×
01Georgia~50K1.54×
02Texas~100K1.40×
03South Carolina~20K1.40×
04Tennessee~30K1.39×
05Alabama~20K1.36×
06Florida~90K1.35×
07Mississippi~10K1.34×
08Virginia~30K1.32×
09Colorado~20K1.28×
10North Carolina~40K1.26×
11Louisiana~20K1.26×
12Ohio~40K1.25×
13Missouri~20K1.23×
14Indiana~20K1.21×
15New Mexico~6K1.20×
16Oklahoma~10K1.18×
17Kansas~9K1.15×
18Kentucky~10K1.13×
19North Dakota~2K1.13×
20Michigan~30K1.11×
21Arkansas~9K1.09×
22Wyoming~2K1.09×
23Arizona~20K1.07×
24Maryland~20K1.07×
25Delaware~3K1.07×
26Nebraska~5K1.02×
27Illinois~30K0.99×
28Montana~3K0.99×
29Iowa~8K0.97×
30Alaska~2K0.97×
31Washington, District of Columbia~3K0.96×
32Utah~9K0.95×
33Minnesota~10K0.90×
34Pennsylvania~30K0.86×
35South Dakota~2K0.86×
36New Jersey~20K0.81×
37Wisconsin~10K0.81×
38Idaho~4K0.79×
39Washington~20K0.78×
40Nevada~8K0.78×
41Connecticut~8K0.77×
42New Hampshire~3K0.75×
43California~80K0.73×
44Rhode Island~2K0.71×
45Maine~3K0.70×
46Oregon~8K0.68×
47West Virginia~3K0.66×
48New York~40K0.64×
49Massachusetts~10K0.62×
50Hawaii~2K0.52×
Fig. 06

Affinity by region

Affinity by region — Extended Stay Hotels, United States
0.52×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Extended Stay Hotels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Extended Stay Hotels audience
#·InterestCategoryAffinity×
01Cool RunningsMovies & TV183.64×
02Marlene DietrichMovies & TV168.89×
03Super 8 MotelsTravel & Leisure85.18×
04Red Rocks AmphitheatreTravel & Leisure43.19×
05Planet SmoothieFood & Beverages42.42×
06Conrad HotelsTravel & Leisure40.15×
07Home2 Suites by HiltonTravel & Leisure38.79×
08Red Roof InnTravel & Leisure22.47×
09Sky ZoneKids & Family19.69×
10Olivia MunnMovies & TV13.05×
11Motel 6Travel & Leisure12.32×
12TrampolineSports10.87×
13PlaygroundKids & Family6.37×
14Credit (finance)Business & Career4.07×
15FedExBusiness & Career3.72×
16T-MobileTechnology & Electronics3.35×
17Burger KingFood & Beverages3.08×
18Credit cardsBusiness & Career2.76×
19WalmartShopping2.29×
20CookingFood & Beverages1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Extended Stay Hotels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Extended Stay Hotels audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.63×
Price SensitivityPREMIUM1.93×
Career OrientationPOWER1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Extended Stay Hotels audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
SustainabilityBALANCE0.81×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Extended Stay Hotels's target market in United States?

Extended Stay Hotels's target market in United States covers an estimated 962,868 people, concentrated in Texas and Florida.

02

What is the gender split and age of Extended Stay Hotels customers?

57.0% of the Extended Stay Hotels audience are female, 43.0% are male, with an average age of 43.9 years.

03

Which brands do Extended Stay Hotels fans like most?

Extended Stay Hotels fans show strongest brand affinity for Marlene Dietrich (168.89×), Cool Runnings (183.64×), and Home2 Suites by Hilton (38.79×) over the country average.

04

Where do Extended Stay Hotels fans live in United States?

Extended Stay Hotels fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~90K), and California (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Extended Stay Hotels fans also like?

Beyond Extended Stay Hotels itself, the audience over-indexes on Cool Runnings (183.64×), Home2 Suites by Hilton (38.79×), Sky Zone (19.69×), and Red Rocks Amphitheatre (43.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Extended Stay Hotels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Extended Stay Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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