Vicki Lawrence Audience in United States

Vicki Lawrence logo

Vicki Lawrence has an estimated audience of 1,366,546 people in United States. 59.4% are female, 40.6% are male, average age 51.7. Top regions: Texas, California, Florida. Top brand affinities: James Stewart, Fred Astaire, Barry Manilow, Multiple myeloma awareness, Mobile gambling.

The average Vicki Lawrence fan in United States is 51.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include James Stewart, Fred Astaire, Barry Manilow, with strongest over-indexing on James Stewart (49.95× the country average). Demographically, the Vicki Lawrence audience skews more female with an average age of 51.7, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Vicki Lawrence fans

Demographic split for Vicki Lawrence audience in United States
MetricValue
Female59.4%
Male40.6%
Average age51.7
Estimated audience size1,366,546

Audience persona

The typical Vicki Lawrence fan in United States is more female, around 51.7 years old, with strong Spirituality tendencies and a notable affinity for James Stewart.

Top regions in United States

Top regions ranked by reach for Vicki Lawrence in United States
RegionReachAffinity
Texas102,9810.88×
California99,9860.67×
Florida79,0840.85×
Pennsylvania58,0391.26×
New York54,6010.72×
Ohio53,9591.28×
North Carolina49,8991.21×
Georgia45,6631.08×
Tennessee45,1451.65×
Illinois44,9940.99×
Michigan41,5031.16×
Alabama35,2061.84×
Indiana32,7821.31×
Virginia31,6570.95×
Missouri31,4221.43×
Kentucky27,5621.61×
South Carolina27,3081.33×
New Jersey26,8120.77×
Arizona25,6780.92×
Louisiana24,6041.4×
Wisconsin21,5161.05×
Maryland20,7470.88×
Washington19,2840.7×
Mississippi19,1941.7×
Oklahoma18,4911.22×
Massachusetts17,4790.65×
Minnesota17,1080.87×
Colorado15,4200.72×
Arkansas15,2731.36×
Iowa13,1701.17×
West Virginia11,6291.83×
Kansas11,5601.07×
Oregon11,4590.73×
Nevada11,1410.84×
Connecticut10,7880.79×
Utah8,3760.68×
Nebraska7,1671.05×
Idaho5,3640.78×
New Mexico5,3250.78×
Maine4,7440.97×
New Hampshire4,3350.81×
Delaware3,5500.94×
Rhode Island3,2680.75×
South Dakota2,9320.93×
Montana2,7380.72×
North Dakota2,4480.87×
Hawaii2,4330.41×
Washington, District of Columbia1,9440.47×
Alaska1,6250.56×
Wyoming1,5430.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vicki Lawrence audience
BrandAffinityCategory
James Stewart49.95×Movies & TV
Fred Astaire40.91×Movies & TV
Barry Manilow21.96×Music & Radio
Multiple myeloma awareness12.08×Health
Mobile gambling16.38×Games
Solitaire7.06×Games
Valerie Bertinelli15.46×Movies & TV
MSN3.32×News
Kia Sportage16.94×Cars & Mobility
Bette Davis15.26×Movies & TV
Sam Elliott7.28×Movies & TV
Fox News Channel2.08×Movies & TV
Bette Midler14.23×Music & Radio
Fright Night23.66×Movies & TV
Jane Fonda8.99×Movies & TV
World Series of Poker12.3×Games
Dentistry3.37×Business & Career
Google Flights3.48×Travel & Leisure
Lung cancer awareness6.66×Health
Real property3.25×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vicki Lawrence audience
TraitClusterScore
SpiritualityBALANCE1.67
PatriotismCONSERVATISM1.53
TraditionCONSERVATISM1.48
Family OrientationCONSERVATISM1.47
Community OrientationOPEN1.45
IndulgenceJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Vicki Lawrence
CountryShare
United States92.3%
Canada5.5%
United Kingdom1.5%

See Vicki Lawrence audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Vicki Lawrence have in United States?

Vicki Lawrence has an estimated audience of 1,366,546 people in United States, concentrated in Texas and California.

What is the gender split and age of Vicki Lawrence fans?

59.4% of Vicki Lawrence fans are female, 40.6% are male, with an average age of 51.7 years.

Which brands do Vicki Lawrence fans like most?

Vicki Lawrence fans show strongest brand affinity for James Stewart (49.95×), Fred Astaire (40.91×), and Barry Manilow (21.96×) over the country average.

Where do Vicki Lawrence fans live in United States?

Vicki Lawrence fans in United States are most concentrated in Texas (reach 102,981), California (reach 99,986), and Florida (reach 79,084). These three regions account for the largest share of the active audience.

What other brands do Vicki Lawrence fans also like?

Beyond Vicki Lawrence itself, the audience over-indexes on Fred Astaire (40.91×), Barry Manilow (21.96×), Multiple myeloma awareness (12.08×), and Mobile gambling (16.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vicki Lawrence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.