Flapper Audience in United States
Flapper has an estimated audience of 443,134 people in United States. 58.1% are female, 41.9% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Goop, Home equity, Google Home, Wok, Israel.
The average Flapper fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Home equity, Google Home, with strongest over-indexing on Goop (6.77× the country average). Demographically, the Flapper audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Flapper fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.8 |
| Estimated audience size | 443,134 |
Audience persona
The typical Flapper fan in United States is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 74,737 | 1.53× |
| Texas | 52,344 | 1.37× |
| Florida | 34,864 | 1.16× |
| New York | 34,175 | 1.38× |
| Pennsylvania | 16,028 | 1.07× |
| Ohio | 15,278 | 1.12× |
| North Carolina | 14,544 | 1.09× |
| Illinois | 13,981 | 0.95× |
| Virginia | 13,436 | 1.24× |
| Georgia | 12,946 | 0.95× |
| New Jersey | 11,656 | 1.03× |
| Michigan | 10,571 | 0.91× |
| Tennessee | 9,875 | 1.11× |
| Arizona | 9,836 | 1.09× |
| Massachusetts | 9,062 | 1.04× |
| Washington | 8,810 | 0.99× |
| Wisconsin | 8,643 | 1.3× |
| Indiana | 7,757 | 0.96× |
| Maryland | 7,672 | 1.01× |
| Alabama | 6,874 | 1.11× |
| Louisiana | 6,556 | 1.15× |
| Missouri | 6,550 | 0.92× |
| South Carolina | 6,539 | 0.98× |
| Minnesota | 6,407 | 1.01× |
| Colorado | 6,382 | 0.91× |
| Kentucky | 5,620 | 1.01× |
| Nevada | 4,815 | 1.12× |
| Oregon | 4,605 | 0.91× |
| Oklahoma | 4,599 | 0.93× |
| Connecticut | 4,546 | 1.02× |
| Mississippi | 4,290 | 1.18× |
| Utah | 4,105 | 1.03× |
| Kansas | 3,335 | 0.96× |
| Arkansas | 3,026 | 0.83× |
| Iowa | 2,976 | 0.82× |
| West Virginia | 2,605 | 1.26× |
| Idaho | 2,004 | 0.9× |
| Nebraska | 1,910 | 0.86× |
| New Mexico | 1,821 | 0.82× |
| Hawaii | 1,802 | 0.95× |
| New Hampshire | 1,593 | 0.91× |
| Maine | 1,318 | 0.83× |
| Rhode Island | 1,279 | 0.91× |
| Washington, District of Columbia | 1,269 | 0.95× |
| Delaware | 977 | 0.8× |
| Montana | 893 | 0.73× |
| North Dakota | 759 | 0.83× |
| South Dakota | 729 | 0.71× |
| Alaska | 709 | 0.75× |
| Vermont | 703 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 6.77× | Internet & Social Media |
| Home equity | 2.24× | Home & Garden |
| Google Home | 6.9× | Technology & Electronics |
| Wok | 6.85× | Food & Beverages |
| Israel | 2.02× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.38× | Sports |
| Nikos Kazantzakis | 49.48× | Literature |
| Hibachi | 6.84× | Food & Beverages |
| Mustard seed | 7.96× | Food & Beverages |
| Grinch | 3.33× | Movies & TV |
| Home staging | 4.32× | Home & Garden |
| headspace | 7.24× | Health |
| Governor of Michigan | 5.35× | Politics & Society |
| Urban horticulture | 2.53× | Home & Garden |
| On the Border Mexican Grill & Cantina | 4.67× | Food & Beverages |
| Google Photos | 1.66× | Technology & Electronics |
| Grace Slick | 5.48× | Music & Radio |
| No Escape (1994 film) | 6.92× | Movies & TV |
| Chromebook | 3.42× | Technology & Electronics |
| Vocal harmony | 2.63× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.07 |
| Tradition | CONSERVATISM | 1.7 |
| Design Affinity | PREMIUM | 1.52 |
| Indulgence | JOY | 1.44 |
| Extroversion | THRILL | 1.38 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 10.3% |
| Philippines | 7.8% |
See Flapper audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Flapper have in United States?
Flapper has an estimated audience of 443,134 people in United States, concentrated in California and Texas.
What is the gender split and age of Flapper fans?
58.1% of Flapper fans are female, 41.9% are male, with an average age of 41.8 years.
Which brands do Flapper fans like most?
Flapper fans show strongest brand affinity for Goop (6.77×), Home equity (2.24×), and Google Home (6.9×) over the country average.
Where do Flapper fans live in United States?
Flapper fans in United States are most concentrated in California (reach 74,737), Texas (reach 52,344), and Florida (reach 34,864). These three regions account for the largest share of the active audience.
What other brands do Flapper fans also like?
Beyond Flapper itself, the audience over-indexes on Home equity (2.24×), Google Home (6.9×), Wok (6.85×), and Israel (2.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Flapper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.