Rascasse Audience Intelligence

Flapper Audience in United States

A data profile of the people who buy, follow and care about Flapper in United States — modelled from more than twelve digital signal sources. Flapper has an estimated audience of 443,134 people in United States.

#11879among Topic in United States#1388in Fashion & Accessoires

The average Flapper fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sam Neill, Fred Astaire, Bette Davis, with strongest over-indexing on Sam Neill (47.89× the country average).

Demographically, the Flapper audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flapper fan in United States is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Sam Neill.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flapper profile in United States.

Audience size
443K
in United States
Gender
58.1%♀
41.9% male
Age
41.8
average years
Country rank
#39257
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flapper fans

58.1% are female, 41.9% are male, average age 41.8.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Flapper audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.8
Estimated audience size443,134
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Flapper audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3919%
40-4920%
50+28%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Flapper audience comes from United States.

Worldwide audience distribution share by country for Flapper
CountryShare
United States32.4%
United Kingdom10.3%
Philippines7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flapper audience in United States is strongest.

Fig. 05

Top regions by affinity

Flapper fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~8K1.34×
02Texas~50K1.32×
03Louisiana~7K1.29×
04California~60K1.28×
05New York~30K1.22×
06Virginia~10K1.20×
07Wisconsin~8K1.19×
08Pennsylvania~20K1.15×
09North Carolina~20K1.13×
10Kentucky~6K1.12×
11Mississippi~4K1.12×
12West Virginia~2K1.09×
13Ohio~10K1.08×
14Connecticut~5K1.07×
15New Jersey~10K1.06×
16South Carolina~7K1.06×
17North Dakota<1K1.06×
18Massachusetts~9K1.05×
19Utah~4K1.05×
20Arizona~9K1.04×
21Kansas~4K1.02×
22Minnesota~6K1.01×
23Illinois~10K1.00×
24Tennessee~9K1.00×
25Missouri~7K0.98×
26Nebraska~2K0.98×
27Hawaii~2K0.98×
28New Hampshire~2K0.98×
29Maine~2K0.98×
30Idaho~2K0.97×
31Rhode Island~1K0.97×
32Arkansas~3K0.95×
33South Dakota<1K0.95×
34Michigan~10K0.94×
35Florida~30K0.93×
36Oklahoma~5K0.92×
37Delaware~1K0.92×
38Vermont<1K0.92×
39Washington~8K0.91×
40Indiana~7K0.91×
41Maryland~7K0.91×
42Nevada~4K0.91×
43Iowa~3K0.91×
44Oregon~4K0.88×
45Georgia~10K0.84×
46New Mexico~2K0.84×
47Washington, District of Columbia~1K0.84×
48Colorado~6K0.83×
49Montana~1K0.83×
50Alaska<1K0.82×
Fig. 06

Affinity by region

Affinity by region — Flapper, United States
0.82×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flapper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flapper audience
#·InterestCategoryAffinity×
01Fred AstaireMovies & TV57.59×
02Sam NeillMovies & TV47.89×
03Humphrey BogartMovies & TV41.73×
04Bette DavisMovies & TV39.19×
05James StewartMovies & TV23.44×
06Marlene DietrichMovies & TV22.54×
07Chiwetel EjioforMovies & TV14.91×
08Art DecoArts & Culture6.69×
09RedditInternet & Social Media2.46×
10CocktailFood & Beverages2.41×
11PinterestInternet & Social Media2.38×
12Planet FitnessSports2.23×
13WineFood & Beverages1.95×
14Beauty salonsBeauty & Wellness1.92×
15RecipesFood & Beverages1.73×
16Alcoholic beveragesFood & Beverages1.71×
17XInternet & Social Media1.70×
18Home improvementHome & Garden1.68×
19CookingFood & Beverages1.60×
20Donald TrumpPolitics & Society1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flapper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flapper audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.17×
TraditionCONSERVATISM1.76×
IndulgenceJOY1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flapper audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.63×
Pet OwnershipJOY0.77×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flapper have in United States?

Flapper has an estimated audience of 443,134 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flapper fans?

58.1% of Flapper fans are female, 41.9% are male, with an average age of 41.8 years.

03

Which brands do Flapper fans like most?

Flapper fans show strongest brand affinity for Sam Neill (47.89×), Fred Astaire (57.59×), and Bette Davis (39.19×) over the country average.

04

Where do Flapper fans live in United States?

Flapper fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Flapper fans also like?

Beyond Flapper itself, the audience over-indexes on Fred Astaire (57.59×), Bette Davis (39.19×), Humphrey Bogart (41.73×), and James Stewart (23.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Flapper audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flapper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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