Flapper Audience in United States

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Flapper has an estimated audience of 443,134 people in United States. 58.1% are female, 41.9% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Sam Neill, Bette Davis, Luka Dončić, Autism Awareness, Fred Astaire.

The average Flapper fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sam Neill, Bette Davis, Luka Dončić, with strongest over-indexing on Sam Neill (61.58× the country average). Demographically, the Flapper audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Flapper fans

Demographic split for Flapper audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.8
Estimated audience size443,134

Audience persona

The typical Flapper fan in United States is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Sam Neill.

Top regions in United States

Top regions ranked by reach for Flapper in United States
RegionReachAffinity
California74,7371.53×
Texas52,3441.37×
Florida34,8641.16×
New York34,1751.38×
Pennsylvania16,0281.07×
Ohio15,2781.12×
North Carolina14,5441.09×
Illinois13,9810.95×
Virginia13,4361.24×
Georgia12,9460.95×
New Jersey11,6561.03×
Michigan10,5710.91×
Tennessee9,8751.11×
Arizona9,8361.09×
Massachusetts9,0621.04×
Washington8,8100.99×
Wisconsin8,6431.3×
Indiana7,7570.96×
Maryland7,6721.01×
Alabama6,8741.11×
Louisiana6,5561.15×
Missouri6,5500.92×
South Carolina6,5390.98×
Minnesota6,4071.01×
Colorado6,3820.91×
Kentucky5,6201.01×
Nevada4,8151.12×
Oregon4,6050.91×
Oklahoma4,5990.93×
Connecticut4,5461.02×
Mississippi4,2901.18×
Utah4,1051.03×
Kansas3,3350.96×
Arkansas3,0260.83×
Iowa2,9760.82×
West Virginia2,6051.26×
Idaho2,0040.9×
Nebraska1,9100.86×
New Mexico1,8210.82×
Hawaii1,8020.95×
New Hampshire1,5930.91×
Maine1,3180.83×
Rhode Island1,2790.91×
Washington, District of Columbia1,2690.95×
Delaware9770.8×
Montana8930.73×
North Dakota7590.83×
South Dakota7290.71×
Alaska7090.75×
Vermont7030.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flapper audience
BrandAffinityCategory
Sam Neill61.58×Movies & TV
Bette Davis46.33×Movies & TV
Luka Dončić23.76×Sports
Autism Awareness19.03×Health
Fred Astaire56.97×Movies & TV
Diabetes mellitus awareness12.48×Health
Humphrey Bogart49.48×Movies & TV
Capital One7.24×Business & Career
Sophia Loren27.6×Movies & TV
Microblogging12.67×Technology & Electronics
Google Maps5.56×Internet & Social Media
Singer-songwriter5.51×Music & Radio
Aaron Rodgers8.3×Sports
Elizabeth Taylor14.5×Movies & TV
James Dean19.4×Movies & TV
Income tax13.19×Business & Career
Planet Fitness4.26×Sports
Bruce Willis7.74×Movies & TV
Beetlejuice4.99×Movies & TV
Julie Andrews14.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flapper audience
TraitClusterScore
PatriotismCONSERVATISM2.07
TraditionCONSERVATISM1.7
Design AffinityPREMIUM1.52
IndulgenceJOY1.44
ExtroversionTHRILL1.38
CreativityOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Flapper
CountryShare
United States32.4%
United Kingdom10.3%
Philippines7.8%

See Flapper audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Flapper have in United States?

Flapper has an estimated audience of 443,134 people in United States, concentrated in California and Texas.

What is the gender split and age of Flapper fans?

58.1% of Flapper fans are female, 41.9% are male, with an average age of 41.8 years.

Which brands do Flapper fans like most?

Flapper fans show strongest brand affinity for Sam Neill (61.58×), Bette Davis (46.33×), and Luka Dončić (23.76×) over the country average.

Where do Flapper fans live in United States?

Flapper fans in United States are most concentrated in California (reach 74,737), Texas (reach 52,344), and Florida (reach 34,864). These three regions account for the largest share of the active audience.

What other brands do Flapper fans also like?

Beyond Flapper itself, the audience over-indexes on Bette Davis (46.33×), Luka Dončić (23.76×), Autism Awareness (19.03×), and Fred Astaire (56.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flapper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.