Rascasse Audience Intelligence

Shane Black Audience in United States

A data profile of the people who buy, follow and care about Shane Black in United States — modelled from more than twelve digital signal sources. Shane Black has an estimated audience of 258,289 people in United States.

#134among Director in United States#13033among Person in United States#9286in Movies & TV

The average Shane Black fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include John Wick 2, Fred Astaire, Ridley Scott, with strongest over-indexing on John Wick 2 (408.32× the country average).

Demographically, the Shane Black audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shane Black fan in United States is more male, around 35.8 years old, with strong Convenience Orientation tendencies and a notable affinity for John Wick 2.

Category: Movies & TV · Type: Person · Subtype: Director

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shane Black profile in United States.

Audience size
258K
in United States
Gender
26.0%♀
74.0% male
Age
35.8
average years
Country rank
#52014
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shane Black fans

26.0% are female, 74.0% are male, average age 35.8.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Shane Black audience in United States
MetricValue
Female26.0%
Male74.0%
Average age35.8
Estimated audience size258,289
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Shane Black audience in United States
Age bracketShare%
16-1921%
20-2925%
30-3929%
40-4914%
50+10%
Fig. 04

Worldwide distribution

50.7%

of the worldwide Shane Black audience comes from United States.

Worldwide audience distribution share by country for Shane Black
CountryShare
United States50.7%
United Kingdom10.5%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shane Black audience in United States is strongest.

Fig. 05

Top regions by affinity

Shane Black fans by region: top regions in United States
#RegionReachAffinity×
01California~40K1.36×
02Oregon~4K1.36×
03New Mexico~2K1.23×
04Washington~6K1.18×
05Colorado~5K1.12×
06Arizona~6K1.07×
07New York~20K1.06×
08Illinois~9K1.06×
09Montana<1K1.06×
10Alaska<1K1.06×
11Maine<1K1.05×
12Missouri~4K1.04×
13Pennsylvania~9K1.03×
14Massachusetts~5K1.03×
15Connecticut~3K1.03×
16Nevada~3K1.03×
17Idaho~1K1.03×
18New Hampshire~1K1.03×
19Minnesota~4K1.02×
20Oklahoma~3K1.02×
21Nebraska~1K1.01×
22Wisconsin~4K1.00×
23Kentucky~3K1.00×
24Arkansas~2K1.00×
25West Virginia~1K1.00×
26Vermont<1K1.00×
27Rhode Island<1K0.99×
28Washington, District of Columbia<1K0.99×
29New Jersey~6K0.98×
30Tennessee~5K0.98×
31Iowa~2K0.98×
32Kansas~2K0.98×
33Ohio~8K0.97×
34Texas~20K0.96×
35Maryland~4K0.95×
36Hawaii~1K0.95×
37Michigan~6K0.94×
38Virginia~6K0.94×
39Indiana~4K0.94×
40Utah~2K0.94×
41Georgia~7K0.93×
42North Dakota<1K0.93×
43South Dakota<1K0.92×
44North Carolina~7K0.91×
45Alabama~3K0.91×
46Louisiana~3K0.90×
47Mississippi~2K0.88×
48Delaware<1K0.88×
49Florida~10K0.85×
50South Carolina~3K0.85×
Fig. 06

Affinity by region

Affinity by region — Shane Black, United States
0.85×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shane Black audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shane Black audience
#·InterestCategoryAffinity×
01John Wick 2Movies & TV408.32×
02Fred AstaireMovies & TV88.85×
03Ridley ScottMovies & TV68.46×
04Alien (franchise)Movies & TV42.76×
05Hot FuzzMovies & TV29.67×
06Ant-Man (film)Movies & TV28.88×
07The LobsterMovies & TV27.60×
08A Beautiful Mind (film)Movies & TV22.41×
09M. Night ShyamalanMovies & TV20.55×
10Business softwareBusiness & Career20.00×
11Austin Powers (film series)Movies & TV20.00×
12Hannibal (TV series)Movies & TV18.46×
13Die HardMovies & TV16.56×
14Guardians of the Galaxy (film)Movies & TV14.81×
15Doctor StrangeLiterature13.23×
16Obsessed (2009 film)Movies & TV12.08×
17Pulp FictionMovies & TV11.64×
18Sylvester StalloneMovies & TV10.15×
19Winona RyderMovies & TV8.14×
20Robert RedfordMovies & TV5.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shane Black audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shane Black audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.91×
PatriotismCONSERVATISM1.70×
IndividualismJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shane Black audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Healthy LifestyleBALANCE0.70×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shane Black have in United States?

Shane Black has an estimated audience of 258,289 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shane Black fans?

26.0% of Shane Black fans are female, 74.0% are male, with an average age of 35.8 years.

03

Which brands do Shane Black fans like most?

Shane Black fans show strongest brand affinity for John Wick 2 (408.32×), Fred Astaire (88.85×), and Ridley Scott (68.46×) over the country average.

04

Where do Shane Black fans live in United States?

Shane Black fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Shane Black fans also like?

Beyond Shane Black itself, the audience over-indexes on Fred Astaire (88.85×), Ridley Scott (68.46×), Alien (franchise) (42.76×), and Obsessed (2009 film) (12.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Director audiences in United States

See Shane Black audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shane Black. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →