Rascasse Audience Intelligence

Burl Ives Audience in United States

A data profile of the people who buy, follow and care about Burl Ives in United States — modelled from more than twelve digital signal sources. Burl Ives has an estimated audience of 511,231 people in United States.

#19among Folk in United States#8760among Person in United States#5061in Music & Radio

The average Burl Ives fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nat King Cole, Fred Astaire, Brittany Snow, with strongest over-indexing on Nat King Cole (60.92× the country average).

Demographically, the Burl Ives audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burl Ives fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Nat King Cole.

Category: Music & Radio · Type: Person · Subtype: Folk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burl Ives profile in United States.

Audience size
511K
in United States
Gender
60.4%♀
39.6% male
Age
42.5
average years
Country rank
#36191
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Burl Ives fans

60.4% are female, 39.6% are male, average age 42.5.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Burl Ives audience in United States
MetricValue
Female60.4%
Male39.6%
Average age42.5
Estimated audience size511,231
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Burl Ives audience in United States
Age bracketShare%
16-1918%
20-2914%
30-3915%
40-4922%
50+31%
Fig. 04

Worldwide distribution

61.2%

of the worldwide Burl Ives audience comes from United States.

Worldwide audience distribution share by country for Burl Ives
CountryShare
United States61.2%
United Kingdom14.4%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burl Ives audience in United States is strongest.

Fig. 05

Top regions by affinity

Burl Ives fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~10K1.30×
02West Virginia~3K1.29×
03Wisconsin~10K1.27×
04Kentucky~8K1.26×
05Maine~2K1.26×
06Missouri~10K1.25×
07Iowa~5K1.24×
08Idaho~3K1.22×
09New Hampshire~2K1.20×
10Ohio~20K1.18×
11Minnesota~9K1.18×
12Tennessee~10K1.17×
13Pennsylvania~20K1.14×
14Oklahoma~7K1.13×
15Arkansas~5K1.13×
16Michigan~20K1.11×
17Montana~2K1.10×
18Vermont~1K1.10×
19Nebraska~3K1.08×
20Washington~10K1.07×
21South Dakota~1K1.05×
22North Dakota~1K1.05×
23Illinois~20K1.04×
24Alabama~8K1.04×
25Oregon~6K1.03×
26Rhode Island~2K1.00×
27Connecticut~5K0.99×
28Massachusetts~10K0.98×
29Kansas~4K0.98×
30North Carolina~20K0.97×
31South Carolina~8K0.97×
32Utah~5K0.97×
33Mississippi~4K0.95×
34Delaware~1K0.94×
35Alaska~1K0.92×
36New Mexico~2K0.91×
37Virginia~10K0.89×
38Arizona~9K0.86×
39Maryland~8K0.84×
40Colorado~7K0.84×
41Louisiana~6K0.83×
42New Jersey~10K0.80×
43Georgia~10K0.79×
44New York~20K0.76×
45Florida~30K0.72×
46Texas~30K0.71×
47Nevada~4K0.70×
48Washington, District of Columbia~1K0.66×
49Hawaii~1K0.62×
50California~30K0.60×
Fig. 06

Affinity by region

Affinity by region — Burl Ives, United States
0.60×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burl Ives audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burl Ives audience
#·InterestCategoryAffinity×
01Nat King ColeMusic & Radio60.92×
02Art GarfunkelMovies & TV58.20×
03EurythmicsMusic & Radio53.05×
04Fred AstaireMovies & TV51.27×
05Debbie GibsonMusic & Radio26.93×
06Katharine McPheeMovies & TV24.15×
07Joan BaezMusic & Radio23.29×
08John DenverMusic & Radio22.59×
09Dean MartinMusic & Radio21.47×
10Dennis QuaidMovies & TV20.00×
11Tracy ChapmanMusic & Radio20.00×
12Julio IglesiasMusic & Radio18.79×
13Louis ArmstrongMusic & Radio17.38×
14Brittany SnowMovies & TV14.07×
15Frank SinatraMusic & Radio12.17×
16Shania TwainMusic & Radio11.81×
17Emily BluntMovies & TV9.38×
18Weather forecastingHome & Garden7.22×
19Robert RedfordMovies & TV5.35×
20Donald TrumpPolitics & Society2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burl Ives audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burl Ives audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Family OrientationCONSERVATISM1.63×
IndividualismJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burl Ives audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.60×
Luxury OrientationPREMIUM0.61×
Quality AwarenessPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Burl Ives have in United States?

Burl Ives has an estimated audience of 511,231 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Burl Ives fans?

60.4% of Burl Ives fans are female, 39.6% are male, with an average age of 42.5 years.

03

Which brands do Burl Ives fans like most?

Burl Ives fans show strongest brand affinity for Nat King Cole (60.92×), Fred Astaire (51.27×), and Brittany Snow (14.07×) over the country average.

04

Where do Burl Ives fans live in United States?

Burl Ives fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Burl Ives fans also like?

Beyond Burl Ives itself, the audience over-indexes on Fred Astaire (51.27×), Brittany Snow (14.07×), Dennis Quaid (20×), and Art Garfunkel (58.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Folk audiences in United States

See Burl Ives audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Burl Ives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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