Burl Ives Audience in United States

Burl Ives logo

Burl Ives has an estimated audience of 524,117 people in United States. 60.4% are female, 39.6% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: REC TEC Grills, Rosie the Riveter, KiwiCo, Jericho Rosales, Scratching post.

The average Burl Ives fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include REC TEC Grills, Rosie the Riveter, KiwiCo, with strongest over-indexing on REC TEC Grills (127.55× the country average). Demographically, the Burl Ives audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Folk

Demographics of Burl Ives fans

Demographic split for Burl Ives audience in United States
MetricValue
Female60.4%
Male39.6%
Average age42.5
Estimated audience size524,117

Audience persona

The typical Burl Ives fan in United States is more female, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for REC TEC Grills.

Top regions in United States

Top regions ranked by reach for Burl Ives in United States
RegionReachAffinity
California36,2360.63×
Texas33,3750.74×
Florida26,2170.74×
New York24,2100.83×
Pennsylvania20,2571.15×
Ohio19,5621.21×
Illinois19,3801.11×
North Carolina15,8201×
Michigan15,3871.12×
Indiana13,5201.41×
Georgia13,3030.82×
Tennessee12,5851.2×
Washington11,5851.1×
Virginia11,5550.91×
Missouri11,1121.32×
New Jersey10,7350.81×
Massachusetts10,3881.01×
Wisconsin10,1411.29×
Arizona9,6360.9×
Minnesota9,5141.27×
Kentucky8,4821.29×
South Carolina7,6900.98×
Alabama7,6501.04×
Maryland7,5250.84×
Colorado7,0570.85×
Oklahoma6,8031.17×
Oregon6,3501.06×
Louisiana5,6080.83×
Iowa5,5721.29×
Connecticut5,1190.97×
Arkansas4,7771.11×
Utah4,5030.96×
Kansas4,1461×
Mississippi4,1080.95×
Nevada3,3600.66×
Idaho3,2521.24×
West Virginia2,9531.21×
Nebraska2,9051.11×
New Hampshire2,5731.25×
Maine2,3561.25×
New Mexico2,2820.87×
Rhode Island1,6430.98×
Montana1,5621.07×
South Dakota1,2161×
Delaware1,1590.8×
North Dakota1,0340.96×
Vermont9601.04×
Hawaii9420.42×
Washington, District of Columbia8830.56×
Alaska8460.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burl Ives audience
BrandAffinityCategory
REC TEC Grills127.55×Sports
Rosie the Riveter70.29×Business & Career
KiwiCo24.74×Kids & Family
Jericho Rosales81.73×Movies & TV
Scratching post25.44×Pets & Animals
On the Border Mexican Grill & Cantina16.32×Food & Beverages
Kendra Scott5.24×Fashion & Accessoires
Home Delivery4.09×Food & Beverages
Elsword20.45×Games
Space Hulk26.53×Games
Pillow2.38×Home & Garden
Collectable1.57×Kids & Family
John Havlicek14.69×Sports
JibJab5.42×Internet & Social Media
Wedgwood14.74×Home & Garden
Hudson, New York10.08×Travel & Leisure
Hideo Nomo14.3×Sports
JamBase8.48×Music & Radio
San Jacinto, California8.61×Travel & Leisure
Lenny Henry20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burl Ives audience
TraitClusterScore
Risk AppetiteTHRILL2.14
PatriotismCONSERVATISM1.56
Community OrientationOPEN1.51
Luxury OrientationPREMIUM1.42
TraditionCONSERVATISM1.35
Price SensitivityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Burl Ives
CountryShare
United States68.8%
United Kingdom14.1%
Spain5.0%

See Burl Ives audiences in other countries

More Folk audiences in United States

Frequently asked questions

How many fans does Burl Ives have in United States?

Burl Ives has an estimated audience of 524,117 people in United States, concentrated in California and Texas.

What is the gender split and age of Burl Ives fans?

60.4% of Burl Ives fans are female, 39.6% are male, with an average age of 42.5 years.

Which brands do Burl Ives fans like most?

Burl Ives fans show strongest brand affinity for REC TEC Grills (127.55×), Rosie the Riveter (70.29×), and KiwiCo (24.74×) over the country average.

Where do Burl Ives fans live in United States?

Burl Ives fans in United States are most concentrated in California (reach 36,236), Texas (reach 33,375), and Florida (reach 26,217). These three regions account for the largest share of the active audience.

What other brands do Burl Ives fans also like?

Beyond Burl Ives itself, the audience over-indexes on Rosie the Riveter (70.29×), KiwiCo (24.74×), Jericho Rosales (81.73×), and Scratching post (25.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burl Ives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.