Rascasse Audience Intelligence

Phil Wickham Audience in United States

A data profile of the people who buy, follow and care about Phil Wickham in United States — modelled from more than twelve digital signal sources. Phil Wickham has an estimated audience of 1,685,341 people in United States.

#3among Folk in United States#3146among Person in United States#1912in Music & Radio

The average Phil Wickham fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Pinterest, Mortgage loans, with strongest over-indexing on FedEx (4.63× the country average).

Demographically, the Phil Wickham audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phil Wickham fan in United States is more female, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Music & Radio · Type: Person · Subtype: Folk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phil Wickham profile in United States.

Audience size
1.7M
in United States
Gender
72.1%♀
27.9% male
Age
43.9
average years
Country rank
#16261
Person in United States
Fig. 01

Search interest · 12-month trend

+84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phil Wickham fans

72.1% are female, 27.9% are male, average age 43.9.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Phil Wickham audience in United States
MetricValue
Female72.1%
Male27.9%
Average age43.9
Estimated audience size1,685,341
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Phil Wickham audience in United States
Age bracketShare%
16-1915%
20-2912%
30-3916%
40-4924%
50+33%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Phil Wickham audience comes from United States.

Worldwide audience distribution share by country for Phil Wickham
CountryShare
United States87.1%
Canada2.9%
Brazil2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phil Wickham audience in United States is strongest.

Fig. 05

Top regions by affinity

Phil Wickham fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~50K1.64×
02Kentucky~30K1.61×
03Arkansas~20K1.55×
04Oklahoma~30K1.52×
05Indiana~40K1.51×
06Kansas~20K1.50×
07Idaho~10K1.49×
08Alabama~30K1.46×
09Missouri~30K1.40×
10Ohio~60K1.35×
11South Carolina~30K1.35×
12South Dakota~5K1.31×
13Iowa~20K1.30×
14Michigan~50K1.29×
15North Carolina~60K1.25×
16Minnesota~30K1.24×
17Nebraska~9K1.23×
18West Virginia~9K1.22×
19Arizona~40K1.15×
20Mississippi~10K1.14×
21Pennsylvania~60K1.12×
22Texas~100K1.10×
23Hawaii~7K1.07×
24Montana~4K1.06×
25Wisconsin~20K1.03×
26North Dakota~3K1.03×
27Georgia~50K1.00×
28Virginia~40K1.00×
29Oregon~20K0.98×
30Wyoming~2K0.97×
31Colorado~20K0.95×
32Washington~30K0.91×
33Utah~10K0.90×
34Florida~90K0.89×
35California~100K0.87×
36Louisiana~20K0.85×
37New Mexico~6K0.84×
38Alaska~3K0.81×
39Maryland~20K0.76×
40Connecticut~10K0.72×
41Delaware~3K0.70×
42Illinois~30K0.68×
43Nevada~10K0.68×
44Maine~4K0.68×
45New Hampshire~4K0.63×
46Washington, District of Columbia~3K0.56×
47Rhode Island~3K0.55×
48Massachusetts~20K0.52×
49New Jersey~20K0.42×
50New York~30K0.37×
Fig. 06

Affinity by region

Affinity by region — Phil Wickham, United States
0.37×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phil Wickham audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phil Wickham audience
#·InterestCategoryAffinity×
01Calgary FlamesSports19.33×
02New TestamentPolitics & Society6.30×
03QVCMovies & TV5.04×
04FedExBusiness & Career4.63×
05Renewable energyBusiness & Career4.29×
06Weather forecastingHome & Garden3.93×
07Sustainable energyHome & Garden3.52×
08Mortgage loansBusiness & Career3.45×
09Discount storesShopping2.96×
10PinterestInternet & Social Media2.88×
11ReligionBusiness & Career2.78×
12Shopping mallsShopping2.50×
13AirbnbTravel & Leisure2.37×
14Organic foodFood & Beverages2.26×
15StarbucksFood & Beverages2.19×
16McDonald'sFood & Beverages2.09×
17Nonprofit organizationPolitics & Society2.06×
18BarbecueFood & Beverages1.95×
19FurnitureHome & Garden1.92×
20Country musicMusic & Radio1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phil Wickham audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phil Wickham audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.29×
SpiritualityBALANCE2.12×
Community OrientationOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phil Wickham audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Risk AppetiteTHRILL0.79×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phil Wickham have in United States?

Phil Wickham has an estimated audience of 1,685,341 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Phil Wickham fans?

72.1% of Phil Wickham fans are female, 27.9% are male, with an average age of 43.9 years.

03

Which brands do Phil Wickham fans like most?

Phil Wickham fans show strongest brand affinity for FedEx (4.63×), Pinterest (2.88×), and Mortgage loans (3.45×) over the country average.

04

Where do Phil Wickham fans live in United States?

Phil Wickham fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Phil Wickham fans also like?

Beyond Phil Wickham itself, the audience over-indexes on Pinterest (2.88×), Mortgage loans (3.45×), Religion (2.78×), and Calgary Flames (19.33×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Phil Wickham audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Phil Wickham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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