The Band Audience in United States
The Band has an estimated audience of 632,941 people in United States. 46.1% are female, 53.9% are male, average age 44.3. Top brand affinities: REC TEC Grills, KiwiCo, Scratching post, Israel, JibJab.
Top brand affinities include REC TEC Grills, KiwiCo, Scratching post, with strongest over-indexing on REC TEC Grills (50.55× the country average). Demographically, the The Band audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Luxury Orientation, Tradition.
Category: Music & Radio · Type: Person · Subtype: Folk
Demographics of The Band fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 44.3 |
| Estimated audience size | 632,941 |
Audience persona
The typical The Band fan in United States is balanced, around 44.3 years old, with strong Luxury Orientation tendencies and a notable affinity for REC TEC Grills.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| REC TEC Grills | 50.55× | Sports |
| KiwiCo | 12.07× | Kids & Family |
| Scratching post | 15.73× | Pets & Animals |
| Israel | 3.36× | Travel & Leisure |
| JibJab | 7.91× | Internet & Social Media |
| Urban Outfitters | 2.23× | Shopping |
| Home Delivery | 3.01× | Food & Beverages |
| Elsword | 15.08× | Games |
| Alaska | 1.59× | Travel & Leisure |
| Rosie the Riveter | 15.38× | Business & Career |
| Wedgwood | 14.41× | Home & Garden |
| Inland Empire (film) | 8.02× | Movies & TV |
| 3D printing | 1.76× | Technology & Electronics |
| Glue logic | 6.84× | Technology & Electronics |
| Mangaka | 2.68× | Literature |
| On the Border Mexican Grill & Cantina | 4.06× | Food & Beverages |
| Corona (band) | 3.38× | Music & Radio |
| Pediatric Hematology and Oncology | 7.32× | Health |
| John Havlicek | 9.06× | Sports |
| Home staging | 3.02× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.82 |
| Tradition | CONSERVATISM | 1.68 |
| Patriotism | CONSERVATISM | 1.65 |
| Risk Appetite | THRILL | 1.57 |
| Sustainability | BALANCE | 1.35 |
| Mindfulness | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.3% |
| United Kingdom | 8.5% |
| Canada | 8.3% |
See The Band audiences in other countries
More Folk audiences in United States
- Bob Dylan (8,224,514)
- Paul Simon (1,908,842)
- Vicente Fernández (1,682,907)
- Phil Wickham (1,509,471)
- Tiny Tim (musician) (1,453,477)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.