The Band Audience in United States
The Band has an estimated audience of 632,941 people in United States. 46.1% are female, 53.9% are male, average age 44.3. Top brand affinities: Bob Dylan, Dire Straits, Neil Young, George Harrison, Rod Stewart.
Top brand affinities include Bob Dylan, Dire Straits, Neil Young, with strongest over-indexing on Bob Dylan (25.65× the country average). Demographically, the The Band audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Luxury Orientation, Tradition.
Category: Music & Radio · Type: Person · Subtype: Folk
Demographics of The Band fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 44.3 |
| Estimated audience size | 632,941 |
Audience persona
The typical The Band fan in United States is balanced, around 44.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Bob Dylan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bob Dylan | 25.65× | Music & Radio |
| Dire Straits | 50.55× | Music & Radio |
| Neil Young | 23.76× | Music & Radio |
| George Harrison | 17.44× | Music & Radio |
| Rod Stewart | 17.37× | Music & Radio |
| Diane Keaton | 4.99× | Movies & TV |
| Margot Robbie | 7.29× | Movies & TV |
| Woodstock | 9.78× | Music & Radio |
| Google Maps | 2.92× | Internet & Social Media |
| Kia Sportage | 15.08× | Cars & Mobility |
| Capital One | 2.89× | Business & Career |
| Mick Jagger | 11.86× | Music & Radio |
| ABBA | 13.94× | Music & Radio |
| Creedence Clearwater Revival | 16.69× | Music & Radio |
| Björk | 14.96× | Music & Radio |
| Jack Nicholson | 9.29× | Movies & TV |
| John Lennon | 9.01× | Music & Radio |
| Indeed.com | 2.81× | Business & Career |
| Joan Baez | 13.65× | Music & Radio |
| Ozzy Osbourne | 6.32× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.82 |
| Tradition | CONSERVATISM | 1.68 |
| Patriotism | CONSERVATISM | 1.65 |
| Risk Appetite | THRILL | 1.57 |
| Sustainability | BALANCE | 1.35 |
| Mindfulness | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.3% |
| United Kingdom | 8.5% |
| Canada | 8.3% |
See The Band audiences in other countries
More Folk audiences in United States
- Bob Dylan (8,224,514)
- Paul Simon (1,908,842)
- Phil Wickham (1,509,471)
- Tiny Tim (musician) (1,453,477)
- Pete Seeger (1,342,756)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.