Rascasse Audience Intelligence

The Band Audience in United States

A data profile of the people who buy, follow and care about The Band in United States — modelled from more than twelve digital signal sources. The Band has an estimated audience of 1,138,926 people in United States.

#6among Folk in United States#4703among Person in United States#2748in Music & Radio

The average The Band fan in United States is 46.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Bob Dylan, Neil Young, Creedence Clearwater Revival, with strongest over-indexing on Bob Dylan (44.82× the country average).

Demographically, the The Band audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Band fan in United States is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Bob Dylan.

Category: Music & Radio · Type: Person · Subtype: Folk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Band profile in United States.

Audience size
1.1M
in United States
Gender
44.0%♀
56.0% male
Age
46.0
average years
Country rank
#21661
Person in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Band fans

44.0% are female, 56.0% are male, average age 46.0.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for The Band audience in United States
MetricValue
Female44.0%
Male56.0%
Average age46.0
Estimated audience size1,138,926
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the The Band audience in United States
Age bracketShare%
16-1913%
20-2911%
30-3912%
40-4918%
50+45%
Fig. 04

Worldwide distribution

51.5%

of the worldwide The Band audience comes from United States.

Worldwide audience distribution share by country for The Band
CountryShare
United States51.5%
Japan10.8%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Band audience in United States is strongest.

Fig. 05

Top regions by affinity

The Band fans by region: top regions in United States
#RegionReachAffinity×
01Maine~8K1.61×
02Vermont~4K1.53×
03New Hampshire~8K1.43×
04Arkansas~10K1.27×
05Kentucky~20K1.24×
06Connecticut~20K1.22×
07Pennsylvania~50K1.20×
08Massachusetts~30K1.20×
09Montana~4K1.20×
10West Virginia~7K1.15×
11Wisconsin~20K1.12×
12Rhode Island~5K1.12×
13Missouri~20K1.11×
14Minnesota~20K1.11×
15Alabama~20K1.11×
16Oregon~20K1.11×
17Tennessee~30K1.09×
18South Carolina~20K1.06×
19Iowa~10K1.04×
20Ohio~40K1.03×
21Mississippi~10K1.02×
22North Carolina~40K1.00×
23Michigan~30K0.99×
24Colorado~20K0.98×
25Nebraska~7K0.98×
26Oklahoma~10K0.97×
27New York~70K0.96×
28Indiana~20K0.96×
29New Jersey~30K0.95×
30Alaska~3K0.95×
31Illinois~40K0.94×
32Kansas~10K0.94×
33Delaware~3K0.94×
34Louisiana~20K0.93×
35Idaho~6K0.90×
36South Dakota~3K0.90×
37North Dakota~2K0.90×
38New Mexico~6K0.87×
39Washington~20K0.86×
40Virginia~30K0.85×
41Washington, District of Columbia~3K0.84×
42Georgia~30K0.80×
43Maryland~20K0.80×
44Arizona~20K0.77×
45Florida~70K0.73×
46Hawaii~4K0.72×
47Nevada~9K0.71×
48Utah~8K0.71×
49California~100K0.67×
50Texas~70K0.60×
Fig. 06

Affinity by region

Affinity by region — The Band, United States
0.60×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Band audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Band audience
#·InterestCategoryAffinity×
01Bob DylanMusic & Radio44.82×
02Neil YoungMusic & Radio23.79×
03Creedence Clearwater RevivalMusic & Radio19.07×
04Tracy ChapmanMusic & Radio18.85×
05Paul SimonMusic & Radio16.48×
06Real Time with Bill MaherMovies & TV16.17×
07John DenverMusic & Radio15.40×
08Carole KingMusic & Radio14.34×
09Joan BaezMusic & Radio13.66×
10James TaylorMusic & Radio12.09×
11Tom PettyMusic & Radio12.08×
12Joe WalshMusic & Radio11.59×
13Ringo StarrMusic & Radio10.28×
14Fleetwood MacMusic & Radio9.55×
15WoodstockMusic & Radio9.53×
16Tyler, The CreatorMusic & Radio7.85×
17John LennonMusic & Radio7.63×
18Genesis (band)Music & Radio6.82×
19The Beach BoysMusic & Radio6.28×
20Robert RedfordMovies & TV4.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Band audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Band audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
TraditionCONSERVATISM1.94×
IndividualismJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Band audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Healthy LifestyleBALANCE0.86×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Band have in United States?

The Band has an estimated audience of 1,138,926 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Band fans?

44.0% of The Band fans are female, 56.0% are male, with an average age of 46.0 years.

03

Which brands do The Band fans like most?

The Band fans show strongest brand affinity for Bob Dylan (44.82×), Neil Young (23.79×), and Creedence Clearwater Revival (19.07×) over the country average.

04

Where do The Band fans live in United States?

The Band fans in United States are most concentrated in California (reach ~100K), New York (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Band fans also like?

Beyond The Band itself, the audience over-indexes on Neil Young (23.79×), Creedence Clearwater Revival (19.07×), Real Time with Bill Maher (16.17×), and Paul Simon (16.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Folk audiences in United States

See The Band audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Band. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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