A data profile of the people who buy, follow and care about Swing (jazz performance style) in United States — modelled from more than twelve digital signal sources. Swing (jazz performance style) has an estimated audience of 471,259 people in United States.
The average Swing (jazz performance style) fan in United States is 42.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Bette Davis, Fred Astaire, Humphrey Bogart, with strongest over-indexing on Bette Davis (67.82× the country average).
Demographically, the Swing (jazz performance style) audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Swing (jazz performance style) fan in United States is balanced, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Bette Davis.
The key figures that characterise the Swing (jazz performance style) profile in United States.
51.0% are female, 49.0% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 42.7 |
| Estimated audience size | 471,259 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 34% |
of the worldwide Swing (jazz performance style) audience comes from United States.
| Country | Share |
|---|---|
| United States | 24.3% |
| Italy | 8.0% |
| United Kingdom | 7.0% |
Where the Swing (jazz performance style) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Indiana | ~10K | 1.41× | |
| 02 | Utah | ~6K | 1.41× | |
| 03 | Arkansas | ~5K | 1.30× | |
| 04 | Alabama | ~8K | 1.29× | |
| 05 | Washington | ~10K | 1.24× | |
| 06 | Louisiana | ~7K | 1.22× | |
| 07 | California | ~60K | 1.20× | |
| 08 | Arizona | ~10K | 1.20× | |
| 09 | Texas | ~50K | 1.19× | |
| 10 | Kentucky | ~7K | 1.17× | |
| 11 | Tennessee | ~10K | 1.14× | |
| 12 | Georgia | ~20K | 1.13× | |
| 13 | Oklahoma | ~6K | 1.10× | |
| 14 | Mississippi | ~4K | 1.10× | |
| 15 | West Virginia | ~2K | 1.10× | |
| 16 | Washington, District of Columbia | ~2K | 1.10× | |
| 17 | North Carolina | ~20K | 1.07× | |
| 18 | Virginia | ~10K | 1.07× | |
| 19 | Michigan | ~10K | 1.06× | |
| 20 | New Jersey | ~10K | 1.03× | |
| 21 | Illinois | ~20K | 1.02× | |
| 22 | South Carolina | ~7K | 1.02× | |
| 23 | Kansas | ~4K | 1.02× | |
| 24 | Pennsylvania | ~20K | 1.00× | |
| 25 | Florida | ~30K | 0.99× | |
| 26 | Missouri | ~7K | 0.99× | |
| 27 | Ohio | ~10K | 0.98× | |
| 28 | New York | ~30K | 0.97× | |
| 29 | Iowa | ~4K | 0.97× | |
| 30 | Connecticut | ~5K | 0.95× | |
| 31 | Idaho | ~2K | 0.95× | |
| 32 | New Hampshire | ~2K | 0.92× | |
| 33 | Maine | ~2K | 0.91× | |
| 34 | South Dakota | <1K | 0.91× | |
| 35 | Massachusetts | ~8K | 0.90× | |
| 36 | Minnesota | ~6K | 0.90× | |
| 37 | Nevada | ~4K | 0.90× | |
| 38 | Maryland | ~7K | 0.89× | |
| 39 | Wisconsin | ~6K | 0.89× | |
| 40 | Nebraska | ~2K | 0.89× | |
| 41 | New Mexico | ~2K | 0.88× | |
| 42 | Delaware | ~1K | 0.87× | |
| 43 | Oregon | ~5K | 0.85× | |
| 44 | Colorado | ~6K | 0.84× | |
| 45 | Rhode Island | ~1K | 0.84× | |
| 46 | North Dakota | <1K | 0.83× | |
| 47 | Hawaii | ~2K | 0.82× | |
| 48 | Alaska | <1K | 0.82× | |
| 49 | Vermont | <1K | 0.76× | |
| 50 | Montana | <1K | 0.75× |
The strongest cross-interests of the Swing (jazz performance style) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Édith Piaf | Music & Radio | 148.57× | ||
| 02 | Fred Astaire | Movies & TV | 80.07× | ||
| 03 | Bette Davis | Movies & TV | 67.82× | ||
| 04 | Humphrey Bogart | Movies & TV | 56.85× | ||
| 05 | Dizzy Gillespie | Music & Radio | 44.02× | ||
| 06 | James Stewart | Movies & TV | 22.48× | ||
| 07 | Marlene Dietrich | Movies & TV | 20.93× | ||
| 08 | Ella Fitzgerald | Music & Radio | 17.79× | ||
| 09 | John Malkovich | Movies & TV | 17.47× | ||
| 10 | Louis Armstrong | Music & Radio | 17.47× | ||
| 11 | Molly Ringwald | Movies & TV | 16.37× | ||
| 12 | Miles Davis | Music & Radio | 15.27× | ||
| 13 | Einstein Bros. Bagels | Food & Beverages | 8.69× | ||
| 14 | Sam Elliott | Movies & TV | 7.30× | ||
| 15 | Masters Tournament | Sports | 5.09× | ||
| 16 | Sustainable energy | Home & Garden | 4.65× | ||
| 17 | FedEx | Business & Career | 4.02× | ||
| 18 | Renewable energy | Business & Career | 3.99× | ||
| 19 | Mortgage loans | Business & Career | 2.92× | ||
| 20 | Internet & Social Media | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.70× | |
| Sustainability | BALANCE | 1.52× | |
| Family Orientation | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.75× | |
| Extroversion | THRILL | 0.77× | |
| Pet Ownership | JOY | 0.81× |
Swing (jazz performance style) has an estimated audience of 471,259 people in United States, concentrated in California and Texas.
51.0% of Swing (jazz performance style) fans are female, 49.0% are male, with an average age of 42.7 years.
Swing (jazz performance style) fans show strongest brand affinity for Bette Davis (67.82×), Fred Astaire (80.07×), and Humphrey Bogart (56.85×) over the country average.
Swing (jazz performance style) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Swing (jazz performance style) itself, the audience over-indexes on Fred Astaire (80.07×), Humphrey Bogart (56.85×), Dizzy Gillespie (44.02×), and John Malkovich (17.47×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Swing (jazz performance style). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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