Rascasse Audience Intelligence

Swing (jazz performance style) Audience in United States

A data profile of the people who buy, follow and care about Swing (jazz performance style) in United States — modelled from more than twelve digital signal sources. Swing (jazz performance style) has an estimated audience of 471,259 people in United States.

The average Swing (jazz performance style) fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bette Davis, Fred Astaire, Humphrey Bogart, with strongest over-indexing on Bette Davis (67.82× the country average).

Demographically, the Swing (jazz performance style) audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swing (jazz performance style) fan in United States is balanced, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Bette Davis.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swing (jazz performance style) profile in United States.

Audience size
471K
in United States
Gender
51.0%
49.0% male
Age
42.7
average years
Country rank
#37929
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swing (jazz performance style) fans

51.0% are female, 49.0% are male, average age 42.7.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Swing (jazz performance style) audience in United States
MetricValue
Female51.0%
Male49.0%
Average age42.7
Estimated audience size471,259
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Swing (jazz performance style) audience in United States
Age bracketShare%
16-1918%
20-2914%
30-3916%
40-4919%
50+34%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Swing (jazz performance style) audience comes from United States.

Worldwide audience distribution share by country for Swing (jazz performance style)
CountryShare
United States24.3%
Italy8.0%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swing (jazz performance style) audience in United States is strongest.

Fig. 05

Top regions by affinity

Swing (jazz performance style) fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~10K1.41×
02Utah~6K1.41×
03Arkansas~5K1.30×
04Alabama~8K1.29×
05Washington~10K1.24×
06Louisiana~7K1.22×
07California~60K1.20×
08Arizona~10K1.20×
09Texas~50K1.19×
10Kentucky~7K1.17×
11Tennessee~10K1.14×
12Georgia~20K1.13×
13Oklahoma~6K1.10×
14Mississippi~4K1.10×
15West Virginia~2K1.10×
16Washington, District of Columbia~2K1.10×
17North Carolina~20K1.07×
18Virginia~10K1.07×
19Michigan~10K1.06×
20New Jersey~10K1.03×
21Illinois~20K1.02×
22South Carolina~7K1.02×
23Kansas~4K1.02×
24Pennsylvania~20K1.00×
25Florida~30K0.99×
26Missouri~7K0.99×
27Ohio~10K0.98×
28New York~30K0.97×
29Iowa~4K0.97×
30Connecticut~5K0.95×
31Idaho~2K0.95×
32New Hampshire~2K0.92×
33Maine~2K0.91×
34South Dakota<1K0.91×
35Massachusetts~8K0.90×
36Minnesota~6K0.90×
37Nevada~4K0.90×
38Maryland~7K0.89×
39Wisconsin~6K0.89×
40Nebraska~2K0.89×
41New Mexico~2K0.88×
42Delaware~1K0.87×
43Oregon~5K0.85×
44Colorado~6K0.84×
45Rhode Island~1K0.84×
46North Dakota<1K0.83×
47Hawaii~2K0.82×
48Alaska<1K0.82×
49Vermont<1K0.76×
50Montana<1K0.75×
Fig. 06

Affinity by region

Affinity by region — Swing (jazz performance style), United States
0.75×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swing (jazz performance style) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swing (jazz performance style) audience
#·InterestCategoryAffinity×
01Édith PiafMusic & Radio148.57×
02Fred AstaireMovies & TV80.07×
03Bette DavisMovies & TV67.82×
04Humphrey BogartMovies & TV56.85×
05Dizzy GillespieMusic & Radio44.02×
06James StewartMovies & TV22.48×
07Marlene DietrichMovies & TV20.93×
08Ella FitzgeraldMusic & Radio17.79×
09John MalkovichMovies & TV17.47×
10Louis ArmstrongMusic & Radio17.47×
11Molly RingwaldMovies & TV16.37×
12Miles DavisMusic & Radio15.27×
13Einstein Bros. BagelsFood & Beverages8.69×
14Sam ElliottMovies & TV7.30×
15Masters TournamentSports5.09×
16Sustainable energyHome & Garden4.65×
17FedExBusiness & Career4.02×
18Renewable energyBusiness & Career3.99×
19Mortgage loansBusiness & Career2.92×
20PinterestInternet & Social Media1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swing (jazz performance style) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Swing (jazz performance style) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.70×
SustainabilityBALANCE1.52×
Family OrientationCONSERVATISM1.52×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Swing (jazz performance style) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.75×
ExtroversionTHRILL0.77×
Pet OwnershipJOY0.81×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Swing (jazz performance style) have in United States?

Swing (jazz performance style) has an estimated audience of 471,259 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Swing (jazz performance style) fans?

51.0% of Swing (jazz performance style) fans are female, 49.0% are male, with an average age of 42.7 years.

03

Which brands do Swing (jazz performance style) fans like most?

Swing (jazz performance style) fans show strongest brand affinity for Bette Davis (67.82×), Fred Astaire (80.07×), and Humphrey Bogart (56.85×) over the country average.

04

Where do Swing (jazz performance style) fans live in United States?

Swing (jazz performance style) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Swing (jazz performance style) fans also like?

Beyond Swing (jazz performance style) itself, the audience over-indexes on Fred Astaire (80.07×), Humphrey Bogart (56.85×), Dizzy Gillespie (44.02×), and John Malkovich (17.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swing (jazz performance style). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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