babble Audience in United States
babble has an estimated audience of 482,244 people in United States. 86.0% are female, 14.0% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Gilt.com, Saving, JDSU, Historic site, Home equity.
The average babble fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gilt.com, Saving, JDSU, with strongest over-indexing on Gilt.com (14.47× the country average). Demographically, the babble audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Family Orientation, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Band
Demographics of babble fans
| Metric | Value |
|---|---|
| Female | 86.0% |
| Male | 14.0% |
| Average age | 36.8 |
| Estimated audience size | 482,244 |
Audience persona
The typical babble fan in United States is more female, around 36.8 years old, with strong Family Orientation tendencies and a notable affinity for Gilt.com.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 56,314 | 1.06× |
| Texas | 39,840 | 0.96× |
| Florida | 32,139 | 0.98× |
| New York | 28,700 | 1.07× |
| Pennsylvania | 15,255 | 0.94× |
| Illinois | 15,222 | 0.95× |
| North Carolina | 14,155 | 0.98× |
| Ohio | 13,977 | 0.94× |
| Georgia | 13,780 | 0.93× |
| Michigan | 12,132 | 0.96× |
| Virginia | 11,477 | 0.98× |
| New Jersey | 11,392 | 0.93× |
| Arizona | 10,835 | 1.1× |
| Washington | 10,761 | 1.11× |
| Massachusetts | 10,706 | 1.13× |
| Oklahoma | 10,488 | 1.96× |
| Tennessee | 9,698 | 1× |
| Indiana | 8,708 | 0.99× |
| Colorado | 8,348 | 1.1× |
| Maryland | 7,652 | 0.92× |
| Missouri | 7,519 | 0.97× |
| Wisconsin | 6,990 | 0.96× |
| South Carolina | 6,965 | 0.96× |
| Alabama | 6,928 | 1.03× |
| Minnesota | 6,610 | 0.96× |
| Oregon | 6,163 | 1.11× |
| Connecticut | 5,605 | 1.16× |
| Louisiana | 5,569 | 0.9× |
| Kentucky | 5,477 | 0.91× |
| Utah | 4,226 | 0.98× |
| Nevada | 4,071 | 0.87× |
| Iowa | 3,772 | 0.95× |
| Kansas | 3,647 | 0.96× |
| Arkansas | 3,541 | 0.89× |
| Mississippi | 3,345 | 0.84× |
| Idaho | 2,615 | 1.08× |
| Nebraska | 2,408 | 1× |
| New Mexico | 2,320 | 0.96× |
| New Hampshire | 2,140 | 1.13× |
| Hawaii | 2,042 | 0.99× |
| Maine | 1,962 | 1.14× |
| West Virginia | 1,798 | 0.8× |
| Rhode Island | 1,580 | 1.03× |
| Washington, District of Columbia | 1,336 | 0.92× |
| Montana | 1,298 | 0.97× |
| Delaware | 1,206 | 0.91× |
| Alaska | 1,009 | 0.98× |
| Vermont | 993 | 1.17× |
| North Dakota | 894 | 0.9× |
| South Dakota | 888 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gilt.com | 14.47× | Shopping |
| Saving | 4.53× | Business & Career |
| JDSU | 3.42× | Business & Career |
| Historic site | 4.25× | Arts & Culture |
| Home equity | 1.94× | Home & Garden |
| Pillow | 2.05× | Home & Garden |
| Tiffany Haddish | 4.58× | Movies & TV |
| 3D printing | 2.04× | Technology & Electronics |
| Nikos Kazantzakis | 36.42× | Literature |
| Steampunk | 3.15× | Fashion & Accessoires |
| edureka | 19.71× | Business & Career |
| Mothercare | 1.73× | Kids & Family |
| Home staging | 2.67× | Home & Garden |
| Goop | 2.67× | Internet & Social Media |
| Nebraska Cornhuskers football | 1.76× | Sports |
| Panama | 1.79× | Travel & Leisure |
| UK garage | 2.56× | Music & Radio |
| Vocal harmony | 2.12× | Music & Radio |
| Cam Ward | 1.75× | Sports |
| Fairy godmother | 3.16× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.44 |
| Creativity | OPEN | 1.42 |
| Convenience Orientation | PREMIUM | 1.41 |
| DIY Mentality | THRILL | 1.37 |
| Price Sensitivity | PREMIUM | 1.31 |
| Patriotism | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.6% |
| United Kingdom | 8.1% |
| China | 4.3% |
See babble audiences in other countries
More Band audiences in United States
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- Hello (band) (15,458,600)
Frequently asked questions
How many fans does babble have in United States?
babble has an estimated audience of 482,244 people in United States, concentrated in California and Texas.
What is the gender split and age of babble fans?
86.0% of babble fans are female, 14.0% are male, with an average age of 36.8 years.
Which brands do babble fans like most?
babble fans show strongest brand affinity for Gilt.com (14.47×), Saving (4.53×), and JDSU (3.42×) over the country average.
Where do babble fans live in United States?
babble fans in United States are most concentrated in California (reach 56,314), Texas (reach 39,840), and Florida (reach 32,139). These three regions account for the largest share of the active audience.
What other brands do babble fans also like?
Beyond babble itself, the audience over-indexes on Saving (4.53×), JDSU (3.42×), Historic site (4.25×), and Home equity (1.94×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for babble. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.