Rascasse Audience Intelligence

babble Audience in United States

A data profile of the people who buy, follow and care about babble in United States — modelled from more than twelve digital signal sources. babble has an estimated audience of 513,692 people in United States.

#1162among Website / Newspaper / Magazine in United States#2237in Business & Career

The average babble fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fred Astaire, Humphrey Bogart, Baby toys, with strongest over-indexing on Fred Astaire (68.6× the country average).

Demographically, the babble audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical babble fan in United States is more female, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Fred Astaire.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the babble profile in United States.

Audience size
514K
in United States
Gender
86.0%♀
14.0% male
Age
36.8
average years
Country rank
#36076
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+81%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of babble

86.0% are female, 14.0% are male, average age 36.8.

Fig. 02

Gender split

86.0%
Female
14.0%
Male
Demographic split for babble audience in United States
MetricValue
Female86.0%
Male14.0%
Average age36.8
Estimated audience size513,692
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the babble audience in United States
Age bracketShare%
16-1921%
20-2925%
30-3922%
40-4918%
50+14%
Fig. 04

Worldwide distribution

47.1%

of the worldwide babble audience comes from United States.

Worldwide audience distribution share by country for babble
CountryShare
United States47.1%
United Kingdom8.5%
China4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the babble audience in United States is strongest.

Fig. 05

Top regions by affinity

babble fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~9K1.70×
02Idaho~3K1.17×
03Maine~2K1.17×
04Montana~1K1.12×
05Vermont<1K1.11×
06Virginia~10K1.10×
07Washington~10K1.10×
08New Hampshire~2K1.10×
09Massachusetts~10K1.09×
10Oregon~6K1.07×
11Alaska~1K1.06×
12Wisconsin~8K1.05×
13North Carolina~10K1.03×
14Connecticut~5K1.03×
15Minnesota~7K1.02×
16Colorado~8K1.01×
17Iowa~4K1.01×
18North Dakota<1K1.01×
19Indiana~9K1.00×
20Kansas~4K1.00×
21California~50K0.99×
22South Carolina~7K0.99×
23South Dakota~1K0.99×
24New Jersey~10K0.98×
25Missouri~8K0.98×
26Rhode Island~1K0.98×
27New York~30K0.97×
28Hawaii~2K0.96×
29Nebraska~2K0.95×
30Pennsylvania~20K0.94×
31Louisiana~6K0.94×
32Arkansas~4K0.94×
33New Mexico~2K0.94×
34Delaware~1K0.94×
35Arizona~9K0.93×
36Texas~40K0.92×
37Georgia~10K0.92×
38Ohio~10K0.92×
39Michigan~10K0.92×
40Tennessee~9K0.92×
41Kentucky~6K0.92×
42Utah~4K0.92×
43Illinois~10K0.91×
44West Virginia~2K0.91×
45Washington, District of Columbia~1K0.91×
46Maryland~7K0.90×
47Alabama~6K0.89×
48Mississippi~3K0.86×
49Florida~30K0.85×
50Nevada~4K0.83×
Fig. 06

Affinity by region

Affinity by region — babble, United States
0.83×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the babble audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for babble audience
#·InterestCategoryAffinity×
01Fred AstaireMovies & TV68.60×
02Humphrey BogartMovies & TV60.67×
03Judi DenchMovies & TV39.14×
04LuvsKids & Family36.98×
05Tinker Bell (film series)Movies & TV34.86×
06Baby toysKids & Family29.45×
07Chloe SevignyMovies & TV21.01×
08Michael FassbenderMovies & TV20.00×
09Personal CreationsKids & Family20.00×
10SupermotoCars & Mobility17.49×
11James StewartMovies & TV17.38×
12Hugh GrantMovies & TV15.79×
13Helen MirrenMovies & TV13.74×
14Olivia ColmanMovies & TV13.20×
15Baby-led weaningTechnology & Electronics11.07×
16Paul NewmanMovies & TV10.04×
17Sam ElliottMovies & TV6.72×
18Non-alcoholic beverageFood & Beverages4.93×
19Diane KeatonMovies & TV4.45×
20Britney SpearsMusic & Radio3.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the babble audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by babble audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
Community OrientationOPEN1.64×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by babble audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
SustainabilityBALANCE0.81×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does babble have in United States?

babble has an estimated audience of 513,692 people in United States, concentrated in California and Texas.

02

What is the gender split and age of babble fans?

86.0% of babble fans are female, 14.0% are male, with an average age of 36.8 years.

03

Which brands do babble fans like most?

babble fans show strongest brand affinity for Fred Astaire (68.6×), Humphrey Bogart (60.67×), and Baby toys (29.45×) over the country average.

04

Where do babble fans live in United States?

babble fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do babble fans also like?

Beyond babble itself, the audience over-indexes on Humphrey Bogart (60.67×), Baby toys (29.45×), Judi Dench (39.14×), and Tinker Bell (film series) (34.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See babble audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for babble. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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