Rascasse Audience Intelligence

babble Audience Demographics in United States

babble has an estimated audience of 565K people in United States.

#1126among websites & media in United States
#2225in Business & Career

The average babble fan in United States is 37.5 years old, more female, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include Fred Astaire, Humphrey Bogart, Judi Dench, with strongest over-indexing on Fred Astaire (68.6× the country average).

Demographically, the babble audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical babble fan in United States is more female, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Fred Astaire.

Category: Business & Career · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
565K
in United States
Gender
86.0%♀
14.0% male
Age
37.5
average years
Country rank
#35473
among all objects in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of babble

86.0% are female, 14.0% are male, average age 37.5.

Fig. 02

Gender split

86.0%
Female
14.0%
Male
Demographic split for babble audience in United States
MetricValue
Female86.0%
Male14.0%
Average age37.5
Estimated audience size565K
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the babble audience in United States
Age bracketShare%
16-2421%
25-3425%
35-4422%
45-5418%
55+14%
Fig. 04

Worldwide distribution

46.8%

of the worldwide babble audience comes from United States.

Worldwide audience distribution share by country for babble
CountryShare
United States46.8%
United Kingdom10.3%
China4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

babble fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~10K1.70×
02Idaho~4K1.17×
03Maine~3K1.17×
04Montana~2K1.12×
05Vermont~1K1.11×
06Virginia~20K1.10×
07Washington~10K1.10×
08New Hampshire~2K1.10×
09Massachusetts~10K1.09×
10Oregon~8K1.07×
11Alaska~1K1.06×
12Wisconsin~10K1.05×
13North Carolina~20K1.03×
14Connecticut~6K1.03×
15Minnesota~10K1.02×
16Colorado~10K1.01×
17Iowa~5K1.01×
18North Dakota~1K1.01×
19Indiana~10K1.00×
20Kansas~5K1.00×
21California~70K0.99×
22South Carolina~9K0.99×
23South Dakota~1K0.99×
24New Jersey~20K0.98×
25Missouri~10K0.98×
26Rhode Island~2K0.98×
27New York~30K0.97×
28Hawaii~2K0.96×
29Nebraska~3K0.95×
30Pennsylvania~20K0.94×
31Louisiana~7K0.94×
32Arkansas~5K0.94×
33New Mexico~3K0.94×
34Delaware~2K0.94×
35Arizona~10K0.93×
36Texas~40K0.92×
37Ohio~20K0.92×
38Georgia~20K0.92×
39Michigan~20K0.92×
40Tennessee~10K0.92×
41Kentucky~7K0.92×
42Utah~5K0.92×
43Illinois~20K0.91×
44West Virginia~3K0.91×
45Washington, District of Columbia~1K0.91×
46Maryland~9K0.90×
47Alabama~8K0.89×
48Mississippi~4K0.86×
49Florida~30K0.85×
50Nevada~5K0.83×
Fig. 06

Affinity by region

Affinity by region — babble, United States
0.83×1.00×1.70×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the babble audience vs. the country average
#·InterestCategoryAffinity×
01Fred AstaireMovies & TV68.60×
02Humphrey BogartMovies & TV60.67×
03Judi DenchMovies & TV39.14×
04LuvsKids & Family36.98×
05Tinker Bell (film series)Movies & TV34.86×
06Baby toysKids & Family29.45×
07Chloe SevignyMovies & TV21.01×
08Michael FassbenderMovies & TV20.00×
09Personal CreationsKids & Family20.00×
10SupermotoCars & Mobility17.49×
11Hugh GrantMovies & TV15.79×
12Helen MirrenMovies & TV13.74×
13Olivia ColmanMovies & TV13.20×
14Bette DavisMovies & TV12.92×
15Baby-led weaningTechnology & Electronics11.07×
16Anthony HopkinsMovies & TV9.94×
17Sam ElliottMovies & TV6.72×
18Non-alcoholic beverageFood & Beverages4.93×
19Diane KeatonMovies & TV4.45×
20Britney SpearsMusic & Radio3.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the babble audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the babble audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
Community OrientationOPEN1.64×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the babble audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.80×
SustainabilityBALANCE0.81×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Business & Career audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in babble over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/babble-183400” · Methodology