Herman Melville Audience in United States
Herman Melville has an estimated audience of 278,319 people in United States. 60.3% are female, 39.7% are male, average age 41.1. Top regions: California, New York, Texas. Top brand affinities: Historic site, Steampunk, Vocal harmony, Grace Slick, Grinch.
The average Herman Melville fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Historic site, Steampunk, Vocal harmony, with strongest over-indexing on Historic site (9.49× the country average). Demographically, the Herman Melville audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Novelist
Demographics of Herman Melville fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 41.1 |
| Estimated audience size | 278,319 |
Audience persona
The typical Herman Melville fan in United States is more female, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 29,902 | 0.98× |
| New York | 21,533 | 1.38× |
| Texas | 19,056 | 0.8× |
| Florida | 14,980 | 0.79× |
| Massachusetts | 11,635 | 2.12× |
| Pennsylvania | 9,490 | 1.01× |
| Illinois | 8,549 | 0.92× |
| North Carolina | 8,061 | 0.96× |
| Virginia | 7,959 | 1.17× |
| Ohio | 7,336 | 0.86× |
| Georgia | 7,149 | 0.83× |
| Washington | 6,532 | 1.17× |
| Michigan | 6,427 | 0.88× |
| New Jersey | 6,307 | 0.89× |
| Tennessee | 5,518 | 0.99× |
| Colorado | 4,466 | 1.02× |
| Indiana | 4,431 | 0.87× |
| Missouri | 4,187 | 0.93× |
| Connecticut | 4,133 | 1.48× |
| Maryland | 4,107 | 0.86× |
| Oregon | 4,007 | 1.26× |
| Minnesota | 3,989 | 1× |
| Arizona | 3,686 | 0.65× |
| Wisconsin | 3,652 | 0.87× |
| South Carolina | 3,627 | 0.87× |
| Louisiana | 3,012 | 0.84× |
| Kentucky | 2,884 | 0.83× |
| Oklahoma | 2,712 | 0.88× |
| Alabama | 2,653 | 0.68× |
| Utah | 2,567 | 1.03× |
| Iowa | 1,956 | 0.85× |
| Arkansas | 1,853 | 0.81× |
| Kansas | 1,836 | 0.84× |
| Nevada | 1,719 | 0.64× |
| Mississippi | 1,666 | 0.73× |
| Rhode Island | 1,646 | 1.86× |
| Maine | 1,608 | 1.61× |
| New Hampshire | 1,561 | 1.42× |
| Idaho | 1,505 | 1.08× |
| New Mexico | 1,308 | 0.94× |
| Washington, District of Columbia | 1,147 | 1.37× |
| West Virginia | 1,121 | 0.86× |
| Nebraska | 1,072 | 0.77× |
| Montana | 945 | 1.22× |
| Hawaii | 928 | 0.78× |
| Vermont | 832 | 1.7× |
| Delaware | 510 | 0.66× |
| Alaska | 473 | 0.79× |
| South Dakota | 456 | 0.71× |
| North Dakota | 406 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 9.49× | Arts & Culture |
| Steampunk | 9.33× | Fashion & Accessoires |
| Vocal harmony | 7.42× | Music & Radio |
| Grace Slick | 13.45× | Music & Radio |
| Grinch | 5.59× | Movies & TV |
| headspace | 12.02× | Health |
| Tiffany Haddish | 6.58× | Movies & TV |
| Alaska | 1.98× | Travel & Leisure |
| La Jolla | 9.27× | Travel & Leisure |
| Elsword | 16.38× | Games |
| Home staging | 5.27× | Home & Garden |
| Fairy godmother | 7.13× | Literature |
| Cryptic crossword | 14.47× | Technology & Electronics |
| HICKIES | 18.1× | Fashion & Accessoires |
| Kanan Gill | 64.4× | Movies & TV |
| Cherish (group) | 9.66× | Music & Radio |
| Non-celiac gluten sensitivity | 9.63× | Health |
| Hibachi | 6.58× | Food & Beverages |
| Goop | 4.32× | Internet & Social Media |
| Natural rubber | 1.64× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.46 |
| Travelling | THRILL | 1.41 |
| Spirituality | BALANCE | 1.4 |
| Family Orientation | CONSERVATISM | 1.35 |
| Sustainability | BALANCE | 1.32 |
| LGBTQ+ Identity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| Germany | 7.8% |
| Brazil | 6.6% |
See Herman Melville audiences in other countries
More Novelist audiences in United States
- Nathaniel Hawthorne (364,037)
- Barbara Kingsolver (328,208)
- Carl Hiaasen (308,350)
- Louis L'Amour (295,842)
- Wendell Berry (288,520)
Frequently asked questions
How many fans does Herman Melville have in United States?
Herman Melville has an estimated audience of 278,319 people in United States, concentrated in California and New York.
What is the gender split and age of Herman Melville fans?
60.3% of Herman Melville fans are female, 39.7% are male, with an average age of 41.1 years.
Which brands do Herman Melville fans like most?
Herman Melville fans show strongest brand affinity for Historic site (9.49×), Steampunk (9.33×), and Vocal harmony (7.42×) over the country average.
Where do Herman Melville fans live in United States?
Herman Melville fans in United States are most concentrated in California (reach 29,902), New York (reach 21,533), and Texas (reach 19,056). These three regions account for the largest share of the active audience.
What other brands do Herman Melville fans also like?
Beyond Herman Melville itself, the audience over-indexes on Steampunk (9.33×), Vocal harmony (7.42×), Grace Slick (13.45×), and Grinch (5.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Herman Melville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.