A data profile of the people who buy, follow and care about Wendell Berry in United States — modelled from more than twelve digital signal sources. Wendell Berry has an estimated audience of 289,973 people in United States.
The average Wendell Berry fan in United States is 50.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Bob Dylan, Nonprofit organization, Religion, with strongest over-indexing on Bob Dylan (9.01× the country average).
Demographically, the Wendell Berry audience skews more female with an average age of 50.0, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Wendell Berry fan in United States is more female, around 50.0 years old, with strong Tradition tendencies and a notable affinity for Bob Dylan.
The key figures that characterise the Wendell Berry profile in United States.
62.6% are female, 37.4% are male, average age 50.0.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 50.0 |
| Estimated audience size | 289,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 48% |
Where the Wendell Berry audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kentucky | ~10K | 3.17× | |
| 02 | Vermont | ~1K | 2.83× | |
| 03 | Maine | ~2K | 1.84× | |
| 04 | Oregon | ~5K | 1.59× | |
| 05 | Montana | ~1K | 1.52× | |
| 06 | Washington, District of Columbia | ~1K | 1.45× | |
| 07 | Tennessee | ~8K | 1.36× | |
| 08 | Washington | ~7K | 1.20× | |
| 09 | New Hampshire | ~1K | 1.20× | |
| 10 | Minnesota | ~5K | 1.18× | |
| 11 | Colorado | ~5K | 1.14× | |
| 12 | Massachusetts | ~6K | 1.09× | |
| 13 | Indiana | ~6K | 1.06× | |
| 14 | Alaska | <1K | 1.06× | |
| 15 | Virginia | ~7K | 1.05× | |
| 16 | Idaho | ~2K | 1.04× | |
| 17 | North Carolina | ~9K | 1.02× | |
| 18 | Kansas | ~2K | 0.99× | |
| 19 | Wisconsin | ~4K | 0.98× | |
| 20 | Iowa | ~2K | 0.98× | |
| 21 | New Mexico | ~1K | 0.95× | |
| 22 | Missouri | ~4K | 0.94× | |
| 23 | Rhode Island | <1K | 0.93× | |
| 24 | Michigan | ~7K | 0.91× | |
| 25 | Arkansas | ~2K | 0.91× | |
| 26 | Connecticut | ~3K | 0.90× | |
| 27 | South Dakota | <1K | 0.88× | |
| 28 | Alabama | ~3K | 0.86× | |
| 29 | Ohio | ~8K | 0.85× | |
| 30 | Nebraska | ~1K | 0.85× | |
| 31 | West Virginia | ~1K | 0.84× | |
| 32 | North Dakota | <1K | 0.84× | |
| 33 | Utah | ~2K | 0.83× | |
| 34 | Pennsylvania | ~8K | 0.81× | |
| 35 | Mississippi | ~2K | 0.81× | |
| 36 | South Carolina | ~3K | 0.80× | |
| 37 | Maryland | ~4K | 0.79× | |
| 38 | New York | ~10K | 0.77× | |
| 39 | Illinois | ~7K | 0.77× | |
| 40 | Oklahoma | ~2K | 0.76× | |
| 41 | Delaware | <1K | 0.76× | |
| 42 | Georgia | ~7K | 0.74× | |
| 43 | Hawaii | <1K | 0.73× | |
| 44 | Louisiana | ~2K | 0.65× | |
| 45 | California | ~20K | 0.60× | |
| 46 | Arizona | ~3K | 0.56× | |
| 47 | Nevada | ~2K | 0.55× | |
| 48 | New Jersey | ~4K | 0.50× | |
| 49 | Texas | ~10K | 0.48× | |
| 50 | Florida | ~8K | 0.41× |
The strongest cross-interests of the Wendell Berry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Dylan | Music & Radio | 9.01× | ||
| 02 | Urban agriculture | Business & Career | 7.83× | ||
| 03 | Bruce Springsteen | Music & Radio | 7.07× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 4.32× | ||
| 05 | Rail transport | Travel & Leisure | 3.12× | ||
| 06 | Zoo | Kids & Family | 2.96× | ||
| 07 | Nonprofit organization | Politics & Society | 2.66× | ||
| 08 | Tradition | Politics & Society | 2.33× | ||
| 09 | Religion | Business & Career | 2.20× | ||
| 10 | CNN | Movies & TV | 2.00× | ||
| 11 | Internet & Social Media | 1.80× | |||
| 12 | Wine | Food & Beverages | 1.77× | ||
| 13 | Health care | Business & Career | 1.76× | ||
| 14 | Coffee | Food & Beverages | 1.73× | ||
| 15 | Donald Trump | Politics & Society | 1.67× | ||
| 16 | Medicine | Business & Career | 1.62× | ||
| 17 | Recipes | Food & Beverages | 1.60× | ||
| 18 | X | Internet & Social Media | 1.58× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.54× | ||
| 20 | Cooking | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.33× | |
| Spirituality | BALANCE | 2.20× | |
| Community Orientation | OPEN | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.40× | |
| Extroversion | THRILL | 0.48× | |
| Risk Appetite | THRILL | 0.52× |
Wendell Berry has an estimated audience of 289,973 people in United States, concentrated in California and New York.
62.6% of Wendell Berry fans are female, 37.4% are male, with an average age of 50.0 years.
Wendell Berry fans show strongest brand affinity for Bob Dylan (9.01×), Nonprofit organization (2.66×), and Religion (2.2×) over the country average.
Wendell Berry fans in United States are most concentrated in California (reach ~20K), New York (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Wendell Berry itself, the audience over-indexes on Nonprofit organization (2.66×), Religion (2.2×), Bruce Springsteen (7.07×), and Donald Trump (1.67×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Wendell Berry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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