Nathaniel Hawthorne Audience in United States

Nathaniel Hawthorne logo

Nathaniel Hawthorne has an estimated audience of 364,037 people in United States. 63.7% are female, 36.3% are male, average age 40.8. Top regions: California, Massachusetts, Texas. Top brand affinities: Christmas Gifts, Nationality, Ketchum, Idaho, Minnesota, Home Bargains.

The average Nathaniel Hawthorne fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Massachusetts, Texas. Top brand affinities include Christmas Gifts, Nationality, Ketchum, Idaho, with strongest over-indexing on Christmas Gifts (127.3× the country average). Demographically, the Nathaniel Hawthorne audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Novelist

Demographics of Nathaniel Hawthorne fans

Demographic split for Nathaniel Hawthorne audience in United States
MetricValue
Female63.7%
Male36.3%
Average age40.8
Estimated audience size364,037

Audience persona

The typical Nathaniel Hawthorne fan in United States is more female, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Christmas Gifts.

Top regions in United States

Top regions ranked by reach for Nathaniel Hawthorne in United States
RegionReachAffinity
California30,5360.76×
Massachusetts26,6193.71×
Texas24,4310.78×
New York23,0851.13×
Florida18,0120.73×
Pennsylvania12,2311×
North Carolina9,9430.91×
Virginia9,7781.1×
Ohio9,7220.87×
Georgia9,5830.85×
Illinois9,5600.79×
New Jersey8,7970.95×
Michigan7,8100.82×
Tennessee7,5261.03×
Washington6,2770.86×
Arizona5,6450.76×
Indiana5,5900.84×
Maryland5,5150.88×
Connecticut5,3191.46×
Colorado5,2760.92×
Alabama5,1371.01×
South Carolina5,0930.93×
Missouri4,9420.84×
Minnesota4,4380.85×
Louisiana4,1680.89×
Kentucky4,1540.91×
Wisconsin4,1530.76×
Oregon3,9640.95×
Maine3,7022.84×
Oklahoma3,4310.85×
Utah3,1950.98×
New Hampshire2,8211.97×
Arkansas2,4480.82×
Kansas2,4370.85×
Mississippi2,3150.77×
Iowa2,2000.73×
Nevada1,9700.56×
Idaho1,8631.02×
West Virginia1,6530.98×
Rhode Island1,6331.41×
Nebraska1,3430.74×
New Mexico1,3080.72×
Washington, District of Columbia1,2251.12×
Vermont1,0281.61×
Montana8260.82×
Hawaii8170.52×
Delaware7440.74×
Alaska5730.74×
South Dakota5540.66×
North Dakota4710.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nathaniel Hawthorne audience
BrandAffinityCategory
Christmas Gifts127.3×Kids & Family
Nationality6.29×Politics & Society
Ketchum, Idaho51.77×Travel & Leisure
Minnesota2.5×Travel & Leisure
Home Bargains15.53×Shopping
Historic site4.9×Arts & Culture
Strategic human resource planning9.89×Business & Career
Elsword17.3×Games
Grinch3.7×Movies & TV
The Halal Guys5.66×Food & Beverages
Natural rubber1.79×Cars & Mobility
Home staging4.11×Home & Garden
La Jolla7.16×Travel & Leisure
Eli Lilly5.35×Health
Buying and Selling Real Estate5.46×Home & Garden
Ludo (board game)7.48×Games
3D printing1.69×Technology & Electronics
Vocal harmony2.94×Music & Radio
JDSU1.85×Business & Career
Google Home3.87×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nathaniel Hawthorne audience
TraitClusterScore
Quality AwarenessPREMIUM2.02
Community OrientationOPEN1.65
PatriotismCONSERVATISM1.64
LGBTQ+ IdentityOPEN1.59
MindfulnessBALANCE1.51
TraditionCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Nathaniel Hawthorne
CountryShare
United States63.3%
Brazil5.1%
United Kingdom4.0%

See Nathaniel Hawthorne audiences in other countries

More Novelist audiences in United States

Frequently asked questions

How many fans does Nathaniel Hawthorne have in United States?

Nathaniel Hawthorne has an estimated audience of 364,037 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of Nathaniel Hawthorne fans?

63.7% of Nathaniel Hawthorne fans are female, 36.3% are male, with an average age of 40.8 years.

Which brands do Nathaniel Hawthorne fans like most?

Nathaniel Hawthorne fans show strongest brand affinity for Christmas Gifts (127.3×), Nationality (6.29×), and Ketchum, Idaho (51.77×) over the country average.

Where do Nathaniel Hawthorne fans live in United States?

Nathaniel Hawthorne fans in United States are most concentrated in California (reach 30,536), Massachusetts (reach 26,619), and Texas (reach 24,431). These three regions account for the largest share of the active audience.

What other brands do Nathaniel Hawthorne fans also like?

Beyond Nathaniel Hawthorne itself, the audience over-indexes on Nationality (6.29×), Ketchum, Idaho (51.77×), Minnesota (2.5×), and Home Bargains (15.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nathaniel Hawthorne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.