Rascasse Audience Intelligence

Nathaniel Hawthorne Audience in United States

A data profile of the people who buy, follow and care about Nathaniel Hawthorne in United States — modelled from more than twelve digital signal sources. Nathaniel Hawthorne has an estimated audience of 361,713 people in United States.

#1among Novelist in United States#10911among Person in United States#1112in Literature

The average Nathaniel Hawthorne fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Massachusetts.

Top brand affinities include T. S. Eliot, NASDAQ, True Romance, with strongest over-indexing on T. S. Eliot (199.2× the country average).

Demographically, the Nathaniel Hawthorne audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nathaniel Hawthorne fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for T. S. Eliot.

Category: Literature · Type: Person · Subtype: Novelist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nathaniel Hawthorne profile in United States.

Audience size
362K
in United States
Gender
63.7%♀
36.3% male
Age
40.8
average years
Country rank
#43862
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nathaniel Hawthorne fans

63.7% are female, 36.3% are male, average age 40.8.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Nathaniel Hawthorne audience in United States
MetricValue
Female63.7%
Male36.3%
Average age40.8
Estimated audience size361,713
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Nathaniel Hawthorne audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3922%
40-4922%
50+22%
Fig. 04

Worldwide distribution

63.6%

of the worldwide Nathaniel Hawthorne audience comes from United States.

Worldwide audience distribution share by country for Nathaniel Hawthorne
CountryShare
United States63.6%
Brazil5.1%
Spain3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nathaniel Hawthorne audience in United States is strongest.

Fig. 05

Top regions by affinity

Nathaniel Hawthorne fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K3.37×
02Maine~3K2.54×
03New Hampshire~3K1.88×
04Vermont<1K1.42×
05Connecticut~5K1.39×
06Rhode Island~2K1.34×
07Idaho~2K1.13×
08Virginia~9K1.06×
09Washington, District of Columbia~1K1.06×
10Alabama~5K1.04×
11New York~20K1.02×
12Pennsylvania~10K1.01×
13Oklahoma~4K0.98×
14Tennessee~7K0.97×
15Montana<1K0.97×
16West Virginia~2K0.96×
17Utah~3K0.95×
18South Dakota<1K0.95×
19South Carolina~5K0.94×
20New Jersey~9K0.93×
21Oregon~4K0.93×
22Mississippi~3K0.93×
23North Carolina~10K0.92×
24Kentucky~4K0.91×
25Indiana~6K0.90×
26Louisiana~4K0.89×
27Kansas~3K0.89×
28Alaska<1K0.89×
29Georgia~10K0.88×
30Colorado~5K0.88×
31Arkansas~3K0.88×
32Ohio~10K0.87×
33Maryland~5K0.86×
34Minnesota~4K0.86×
35North Dakota<1K0.85×
36Washington~6K0.84×
37Delaware<1K0.84×
38Missouri~5K0.83×
39Nebraska~2K0.83×
40Michigan~8K0.82×
41Iowa~2K0.82×
42Texas~30K0.81×
43Wisconsin~4K0.81×
44New Mexico~1K0.81×
45Illinois~9K0.77×
46Arizona~6K0.75×
47California~30K0.74×
48Hawaii~1K0.70×
49Florida~20K0.67×
50Nevada~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Nathaniel Hawthorne, United States
0.61×1.00×3.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nathaniel Hawthorne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nathaniel Hawthorne audience
#·InterestCategoryAffinity×
01T. S. EliotLiterature199.20×
02BikkembergsFashion & Accessoires193.47×
03Victor HugoPolitics & Society37.34×
04True RomanceMovies & TV33.96×
05Avan JogiaMovies & TV20.00×
06Diego RiveraArts & Culture20.00×
07Hellboy (film)Movies & TV17.73×
08Good Will HuntingMovies & TV17.38×
09Mary ShelleyLiterature16.75×
10Mark TwainLiterature13.50×
11Heather GrahamLiterature13.46×
12Alexis BledelMovies & TV13.42×
13Romeo and JulietArts & Culture11.52×
14International educationBusiness & Career10.68×
15Colorado RockiesSports9.05×
16NASDAQBusiness & Career8.57×
17Obsessed (2009 film)Movies & TV8.04×
18Web serverTechnology & Electronics7.41×
19Charlie HunnamMovies & TV6.43×
20PinterestInternet & Social Media2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nathaniel Hawthorne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nathaniel Hawthorne audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
Family OrientationCONSERVATISM2.05×
Quality AwarenessPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nathaniel Hawthorne audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Risk AppetiteTHRILL0.80×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nathaniel Hawthorne have in United States?

Nathaniel Hawthorne has an estimated audience of 361,713 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nathaniel Hawthorne fans?

63.7% of Nathaniel Hawthorne fans are female, 36.3% are male, with an average age of 40.8 years.

03

Which brands do Nathaniel Hawthorne fans like most?

Nathaniel Hawthorne fans show strongest brand affinity for T. S. Eliot (199.2×), NASDAQ (8.57×), and True Romance (33.96×) over the country average.

04

Where do Nathaniel Hawthorne fans live in United States?

Nathaniel Hawthorne fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Massachusetts (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Nathaniel Hawthorne fans also like?

Beyond Nathaniel Hawthorne itself, the audience over-indexes on NASDAQ (8.57×), True Romance (33.96×), Avan Jogia (20×), and Good Will Hunting (17.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nathaniel Hawthorne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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