A data profile of the people who buy, follow and care about Tatra Mountains in Poland — modelled from more than twelve digital signal sources. Tatra Mountains has an estimated audience of 1,551,600 people in Poland.
Tatra Mountains has an estimated audience of 1,551,600 people in Poland. 57.0% are female, 43.0% are male, average age 42.8. Top brand affinities: Ryanair, Gazeta Wyborcza, Patagonia, Camping, Wattpad.
Top brand affinities include Ryanair, Gazeta Wyborcza, Patagonia, with strongest over-indexing on Ryanair (2.0× the country average).
Demographically, the Tatra Mountains audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Tatra Mountains fan in Poland is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
The key figures that characterise the Tatra Mountains profile in Poland.
57.0% are female, 43.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 42.8 |
| Estimated audience size | 1,551,600 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 25% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Tatra Mountains audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 22.6% |
| United States | 14.8% |
| Slovakia | 10.5% |
The strongest cross-interests of the Tatra Mountains audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DC Shoes | Fashion & Accessoires | 4.97× | ||
| 02 | Arc'teryx | Fashion & Accessoires | 4.97× | ||
| 03 | Patagonia | Fashion & Accessoires | 4.96× | ||
| 04 | Wattpad | Internet & Social Media | 3.13× | ||
| 05 | Nordic walking | Sports | 2.91× | ||
| 06 | Sauna | Home & Garden | 2.46× | ||
| 07 | Ski resort | Travel & Leisure | 2.42× | ||
| 08 | Alpine skiing | Sports | 2.36× | ||
| 09 | Cruises | Travel & Leisure | 2.16× | ||
| 10 | TripAdvisor | Travel & Leisure | 2.10× | ||
| 11 | Ryanair | Travel & Leisure | 2.00× | ||
| 12 | Gazeta Wyborcza | News | 1.97× | ||
| 13 | Travel website | Travel & Leisure | 1.85× | ||
| 14 | Camping | Travel & Leisure | 1.68× | ||
| 15 | Radio ZET | Music & Radio | 1.68× | ||
| 16 | BNP Paribas | Business & Career | 1.61× | ||
| 17 | Cyfrowy Polsat | Movies & TV | 1.60× | ||
| 18 | Polsat | Movies & TV | 1.57× | ||
| 19 | Kindergarten | Kids & Family | 1.56× | ||
| 20 | Sunglasses | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.59× | |
| Spirituality | BALANCE | 1.39× | |
| Family Orientation | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.91× | |
| DIY Mentality | THRILL | 0.96× | |
| Mindfulness | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Tatra Mountains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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