A data profile of the people who buy, follow and care about Personal finance in Malaysia — modelled from more than twelve digital signal sources. Personal finance has an estimated audience of 6,874,614 people in Malaysia.
The average Personal finance fan in Malaysia is 39.8 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Planned maintenance, Google Calendar, Carnation, with strongest over-indexing on Planned maintenance (1.64× the country average).
Demographically, the Personal finance audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Personal finance fan in Malaysia is balanced, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Planned maintenance.
The key figures that characterise the Personal finance profile in Malaysia.
45.8% are female, 54.2% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 39.8 |
| Estimated audience size | 6,874,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Personal finance audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.0% |
| India | 4.7% |
Where the Personal finance audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Perlis | ~100K | 1.28× | |
| 02 | Putrajaya | ~40K | 1.08× | |
| 03 | Kuala Lumpur | ~1.5M | 1.05× | |
| 04 | Selangor | ~2M | 1.03× | |
| 05 | Terengganu | ~300K | 0.99× | |
| 06 | Kelantan | ~300K | 0.98× | |
| 07 | Pahang | ~300K | 0.98× | |
| 08 | Malacca | ~200K | 0.97× | |
| 09 | Negeri Sembilan | ~300K | 0.96× | |
| 10 | Kedah | ~400K | 0.95× | |
| 11 | Sabah | ~600K | 0.94× | |
| 12 | Sarawak | ~500K | 0.94× | |
| 13 | Perak | ~500K | 0.94× | |
| 14 | Penang | ~400K | 0.94× | |
| 15 | Johor | ~800K | 0.93× |
The strongest cross-interests of the Personal finance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PubMed | Internet & Social Media | 1.73× | ||
| 02 | Halliburton | Business & Career | 1.71× | ||
| 03 | Trello | Internet & Social Media | 1.67× | ||
| 04 | Cigarette pack | Food & Beverages | 1.67× | ||
| 05 | The Dictator (2012 film) | Movies & TV | 1.67× | ||
| 06 | Planned maintenance | Business & Career | 1.64× | ||
| 07 | Professional in Human Resources | Topic | 1.63× | ||
| 08 | Autonomous robot | Technology & Electronics | 1.63× | ||
| 09 | OLX | Shopping | 1.62× | ||
| 10 | Money market | Business & Career | 1.62× | ||
| 11 | Carnation | Music & Radio | 1.60× | ||
| 12 | QuickBooks | Home & Garden | 1.60× | ||
| 13 | Merchandise | Music & Radio | 1.57× | ||
| 14 | FIFA World Cup qualification | Sports | 1.57× | ||
| 15 | Social media optimization | Internet & Social Media | 1.56× | ||
| 16 | Google Calendar | Internet & Social Media | 1.54× | ||
| 17 | Steven Yeun | Movies & TV | 1.54× | ||
| 18 | White Collar | Movies & TV | 1.54× | ||
| 19 | Peugeot 2008 | Cars & Mobility | 1.53× | ||
| 20 | Odessa | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.02× | |
| Sustainability | BALANCE | 1.01× | |
| Need for Security | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Travelling | THRILL | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Personal finance has an estimated audience of 6,874,614 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
45.8% of Personal finance fans are female, 54.2% are male, with an average age of 39.8 years.
Personal finance fans show strongest brand affinity for Planned maintenance (1.64×), Google Calendar (1.54×), and Carnation (1.6×) over the country average.
Personal finance fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Personal finance itself, the audience over-indexes on Google Calendar (1.54×), Carnation (1.6×), OLX (1.62×), and Trello (1.67×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Personal finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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