A data profile of the people who buy, follow and care about Girl in Poland — modelled from more than twelve digital signal sources. Girl has an estimated audience of 2,621,935 people in Poland.
Girl has an estimated audience of 2,621,935 people in Poland. 76.6% are female, 23.4% are male, average age 39.2. Top brand affinities: Pepco, Rossmann, Kaufland, Long hair, Genetics.
Top brand affinities include Pepco, Rossmann, Kaufland, with strongest over-indexing on Pepco (1.82× the country average).
Demographically, the Girl audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Girl fan in Poland is more female, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for Pepco.
The key figures that characterise the Girl profile in Poland.
76.6% are female, 23.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 39.2 |
| Estimated audience size | 2,621,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Girl audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
The strongest cross-interests of the Girl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | KappAhl | Fashion & Accessoires | 4.59× | ||
| 02 | Genetics | Kids & Family | 3.38× | ||
| 03 | Curly Hair | Beauty & Wellness | 3.24× | ||
| 04 | Long hair | Beauty & Wellness | 3.08× | ||
| 05 | Mascara | Beauty & Wellness | 2.66× | ||
| 06 | Lipstick | Beauty & Wellness | 2.55× | ||
| 07 | Waxing | Beauty & Wellness | 2.10× | ||
| 08 | Shampoo | Beauty & Wellness | 2.02× | ||
| 09 | Rossmann | Shopping | 1.99× | ||
| 10 | TripAdvisor | Travel & Leisure | 1.89× | ||
| 11 | Anti-aging cream | Beauty & Wellness | 1.88× | ||
| 12 | Hair coloring | Beauty & Wellness | 1.86× | ||
| 13 | Pepco | Fashion & Accessoires | 1.82× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.77× | ||
| 15 | Flower | Home & Garden | 1.73× | ||
| 16 | Manicure | Beauty & Wellness | 1.67× | ||
| 17 | Permanent makeup | Beauty & Wellness | 1.67× | ||
| 18 | Black Red White | Home & Garden | 1.57× | ||
| 19 | Kaufland | Shopping | 1.51× | ||
| 20 | Radio | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.48× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Creativity | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.90× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Risk Appetite | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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