Rascasse Audience Intelligence

Girl Audience in Colombia

A data profile of the people who buy, follow and care about Girl in Colombia — modelled from more than twelve digital signal sources. Girl has an estimated audience of 4,593,143 people in Colombia.

#171among Topic in Colombia
#9in Kids & Family

Girl has an estimated audience of 4,593,143 people in Colombia. 64.6% are female, 35.4% are male, average age 35.7. Top brand affinities: Manicure, Non-alcoholic beverage, Rail transport, Artificial nails, Nail salon.

Top brand affinities include Manicure, Non-alcoholic beverage, Rail transport, with strongest over-indexing on Manicure (1.55× the country average).

Demographically, the Girl audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Tradition, Convenience Orientation.

The typical Girl fan in Colombia is more female, around 35.7 years old, with strong Tradition tendencies and a notable affinity for Manicure.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Girl profile in Colombia.

Audience size
4.6M
in Colombia
Gender
64.6%
35.4% male
Age
35.7
average years
Country rank
#237
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Girl fans

64.6% are female, 35.4% are male, average age 35.7.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Girl audience in Colombia
MetricValue
Female64.6%
Male35.4%
Average age35.7
Estimated audience size4,593,143
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Girl audience in Colombia
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4916%
50+14%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Girl audience comes from Colombia.

Worldwide audience distribution share by country for Girl
CountryShare
United States20.8%
Japan8.8%
Italy6.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Girl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Girl audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages1.82×
02Non-alcoholic beverageFood & Beverages1.80×
03HerbalismHealth1.66×
04Kate WinsletMovies & TV1.65×
05Mineral waterFood & Beverages1.64×
06Rail transportTravel & Leisure1.62×
07BarbieKids & Family1.62×
08Hello KittyKids & Family1.59×
09Face powderBeauty & Wellness1.58×
10ConcealerBeauty & Wellness1.57×
11Artificial nailsBeauty & Wellness1.56×
12CappuccinoFood & Beverages1.56×
13ManicureBeauty & Wellness1.55×
14OuterwearFashion & Accessoires1.55×
15Real SociedadSports1.55×
16Katy PerryMusic & Radio1.55×
17Salma HayekMovies & TV1.53×
18JumpsuitFashion & Accessoires1.53×
19Nail salonBeauty & Wellness1.52×
20Miley CyrusMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Girl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Girl audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.39×
Convenience OrientationPREMIUM1.32×
ExtroversionTHRILL1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Girl audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.79×
Luxury OrientationPREMIUM0.79×
Risk AppetiteTHRILL0.85×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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