A data profile of the people who buy, follow and care about Girl in Indonesia — modelled from more than twelve digital signal sources. Girl has an estimated audience of 2,525,661 people in Indonesia.
Girl has an estimated audience of 2,525,661 people in Indonesia. 62.3% are female, 37.7% are male, average age 35.8. Top brand affinities: Kebaya, Spas, FamilyMart, Allkpop, Traveloka.
Top brand affinities include Kebaya, Spas, FamilyMart, with strongest over-indexing on Kebaya (2.16× the country average).
Demographically, the Girl audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Tradition, Career Orientation.
The typical Girl fan in Indonesia is more female, around 35.8 years old, with strong Tradition tendencies and a notable affinity for Kebaya.
The key figures that characterise the Girl profile in Indonesia.
62.3% are female, 37.7% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 35.8 |
| Estimated audience size | 2,525,661 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Girl audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
The strongest cross-interests of the Girl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CIMB | Business & Career | 2.36× | ||
| 02 | Maybank | Business & Career | 2.34× | ||
| 03 | 7-Eleven | Shopping | 2.34× | ||
| 04 | Allkpop | Music & Radio | 2.29× | ||
| 05 | FamilyMart | Shopping | 2.24× | ||
| 06 | Kebaya | Fashion & Accessoires | 2.16× | ||
| 07 | romantic comedies | Movies & TV | 2.16× | ||
| 08 | Scholarship | Kids & Family | 2.09× | ||
| 09 | Nail salon | Beauty & Wellness | 2.04× | ||
| 10 | Fast fashion | Fashion & Accessoires | 2.03× | ||
| 11 | Garuda Indonesia | Travel & Leisure | 1.95× | ||
| 12 | Self-love | Health | 1.91× | ||
| 13 | GitHub | Internet & Social Media | 1.78× | ||
| 14 | Cruises | Travel & Leisure | 1.66× | ||
| 15 | Scooters | Cars & Mobility | 1.65× | ||
| 16 | Spas | Beauty & Wellness | 1.64× | ||
| 17 | Astro (Malaysian satellite television) | Movies & TV | 1.61× | ||
| 18 | Lottery | Games | 1.61× | ||
| 19 | Kitchenware | Home & Garden | 1.56× | ||
| 20 | Traveloka | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.38× | |
| Career Orientation | POWER | 1.30× | |
| Spirituality | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Social Media Usage | JOY | 0.83× | |
| Need for Security | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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