A data profile of the people who buy, follow and care about Girl in South Africa — modelled from more than twelve digital signal sources. Girl has an estimated audience of 1,138,811 people in South Africa.
Girl has an estimated audience of 1,138,811 people in South Africa. 74.5% are female, 25.5% are male, average age 37.0. Top brand affinities: Tradition, Microwave oven, Manicure, Nail salon, Artificial nails.
Top brand affinities include Tradition, Microwave oven, Manicure, with strongest over-indexing on Tradition (1.55× the country average).
Demographically, the Girl audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Tradition, Indulgence.
The typical Girl fan in South Africa is more female, around 37.0 years old, with strong Tradition tendencies and a notable affinity for Tradition.
The key figures that characterise the Girl profile in South Africa.
74.5% are female, 25.5% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 37.0 |
| Estimated audience size | 1,138,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 21% |
of the worldwide Girl audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 8.8% |
| Italy | 6.0% |
The strongest cross-interests of the Girl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birkenstock | Fashion & Accessoires | 1.98× | ||
| 02 | Hostel | Travel & Leisure | 1.82× | ||
| 03 | Meghan Markle | Fashion & Accessoires | 1.79× | ||
| 04 | Lip gloss | Beauty & Wellness | 1.75× | ||
| 05 | Waxing | Beauty & Wellness | 1.67× | ||
| 06 | Nail salon | Beauty & Wellness | 1.66× | ||
| 07 | Permanent makeup | Beauty & Wellness | 1.66× | ||
| 08 | Microwave oven | Home & Garden | 1.65× | ||
| 09 | Face powder | Beauty & Wellness | 1.65× | ||
| 10 | Zoo | Kids & Family | 1.62× | ||
| 11 | Artificial nails | Beauty & Wellness | 1.58× | ||
| 12 | Knitting | Home & Garden | 1.57× | ||
| 13 | Eye shadow | Beauty & Wellness | 1.57× | ||
| 14 | Plus-size clothing | Fashion & Accessoires | 1.57× | ||
| 15 | Lip balm | Beauty & Wellness | 1.57× | ||
| 16 | Manicure | Beauty & Wellness | 1.56× | ||
| 17 | Tradition | Politics & Society | 1.55× | ||
| 18 | Day spa | Beauty & Wellness | 1.55× | ||
| 19 | Mineral water | Food & Beverages | 1.55× | ||
| 20 | Concealer | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.55× | |
| Indulgence | JOY | 1.53× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Risk Appetite | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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