A data profile of the people who buy, follow and care about Internet television in Poland — modelled from more than twelve digital signal sources. Internet television has an estimated audience of 1,581,537 people in Poland.
Internet television has an estimated audience of 1,581,537 people in Poland. 49.6% are female, 50.4% are male, average age 40.1. Top brand affinities: International education, Bruce Willis, Apple TV, Love & Sex, Filmweb.
Top brand affinities include International education, Bruce Willis, Apple TV, with strongest over-indexing on International education (5.99× the country average).
Demographically, the Internet television audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Spirituality.
The typical Internet television fan in Poland is balanced, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for International education.
The key figures that characterise the Internet television profile in Poland.
49.6% are female, 50.4% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 40.1 |
| Estimated audience size | 1,581,537 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Internet television audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.4% |
| China | 7.3% |
| Japan | 6.3% |
The strongest cross-interests of the Internet television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Doctor Stranger | Movies & TV | 7.87× | ||
| 02 | International education | Business & Career | 5.99× | ||
| 03 | Roku | Movies & TV | 5.38× | ||
| 04 | Crunchyroll | Games | 3.92× | ||
| 05 | Apple TV | Movies & TV | 2.95× | ||
| 06 | Robert De Niro | Movies & TV | 2.86× | ||
| 07 | Bruce Willis | Movies & TV | 2.84× | ||
| 08 | Love & Sex | Kids & Family | 2.66× | ||
| 09 | Instant Gaming | Games | 2.65× | ||
| 10 | Satellite television | Technology & Electronics | 2.36× | ||
| 11 | YouTube Music | Internet & Social Media | 2.09× | ||
| 12 | Ariana Grande | Music & Radio | 2.09× | ||
| 13 | Epic Games | Games | 2.05× | ||
| 14 | Fantasy film | Movies & TV | 1.95× | ||
| 15 | Activism | Politics & Society | 1.91× | ||
| 16 | Pay television | Movies & TV | 1.85× | ||
| 17 | Filmweb | Movies & TV | 1.73× | ||
| 18 | Local news | News | 1.62× | ||
| 19 | Steam | Games | 1.60× | ||
| 20 | Radio | Technology & Electronics | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.03× | |
| Spirituality | BALANCE | 1.35× | |
| Tradition | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Pet Ownership | JOY | 0.78× | |
| Extroversion | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Internet television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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