A data profile of the people who buy, follow and care about Internet television in South Africa — modelled from more than twelve digital signal sources. Internet television has an estimated audience of 931,547 people in South Africa.
Internet television has an estimated audience of 931,547 people in South Africa. 52.1% are female, 47.9% are male, average age 35.8. Top brand affinities: Radio, Internet celebrity, TV talkshows, Family car, Apple TV.
Top brand affinities include Radio, Internet celebrity, TV talkshows, with strongest over-indexing on Radio (1.66× the country average).
Demographically, the Internet television audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Sustainability.
The typical Internet television fan in South Africa is balanced, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Radio.
The key figures that characterise the Internet television profile in South Africa.
52.1% are female, 47.9% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 35.8 |
| Estimated audience size | 931,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 11% | |
| 50+ | 17% |
of the worldwide Internet television audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 14.4% |
| China | 7.3% |
| Japan | 6.3% |
The strongest cross-interests of the Internet television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sennheiser | Technology & Electronics | 5.43× | ||
| 02 | Bowers & Wilkins | Technology & Electronics | 4.62× | ||
| 03 | Noise-cancelling headphones | Technology & Electronics | 3.67× | ||
| 04 | Counter-Strike: Global Offensive | Games | 2.63× | ||
| 05 | Apple TV | Movies & TV | 2.53× | ||
| 06 | Mid-size car | Cars & Mobility | 1.90× | ||
| 07 | Carcare | Cars & Mobility | 1.87× | ||
| 08 | Crystal Palace F.C. | Sports | 1.82× | ||
| 09 | Internet celebrity | Internet & Social Media | 1.76× | ||
| 10 | Smart TV | Technology & Electronics | 1.75× | ||
| 11 | Dow Jones Industrial Average | Business & Career | 1.71× | ||
| 12 | Radio | Technology & Electronics | 1.66× | ||
| 13 | TV talkshows | Movies & TV | 1.64× | ||
| 14 | City car | Cars & Mobility | 1.64× | ||
| 15 | Passive income | Business & Career | 1.61× | ||
| 16 | Family car | Cars & Mobility | 1.59× | ||
| 17 | Boxing | Sports | 1.55× | ||
| 18 | Judaism | Politics & Society | 1.54× | ||
| 19 | TV game shows | Movies & TV | 1.52× | ||
| 20 | Breakfast television | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.29× | |
| Sustainability | BALANCE | 1.20× | |
| Spirituality | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Extroversion | THRILL | 0.70× | |
| Price Sensitivity | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Internet television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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