A data profile of the people who buy, follow and care about TV reality shows in Indonesia — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 7,255,946 people in Indonesia.
The average TV reality shows fan in Indonesia is 35.5 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Korean Tour, Park Bo-gum, Song Hye-kyo, with strongest over-indexing on Korean Tour (1.82× the country average).
Demographically, the TV reality shows audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical TV reality shows fan in Indonesia is balanced, around 35.5 years old, with strong Individualism tendencies and a notable affinity for Korean Tour.
The key figures that characterise the TV reality shows profile in Indonesia.
47.5% are female, 52.5% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 35.5 |
| Estimated audience size | 7,255,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 31% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide TV reality shows audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
Where the TV reality shows audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Papua (province) | ~50K | 1.11× | |
| 02 | Bangka-Belitung Islands | ~40K | 1.05× | |
| 03 | Gorontalo (disambiguation)(2) | ~30K | 1.04× | |
| 04 | North Maluku | ~30K | 1.03× | |
| 05 | North Sulawesi | ~80K | 1.02× | |
| 06 | West Papua | ~20K | 1.02× | |
| 07 | Central Sulawesi | ~70K | 1.01× | |
| 08 | Bengkulu | ~60K | 1.01× | |
| 09 | Central Kalimantan | ~60K | 1.01× | |
| 10 | West Kalimantan | ~100K | 1.00× | |
| 11 | South Kalimantan | ~90K | 1.00× | |
| 12 | Riau Islands | ~80K | 1.00× | |
| 13 | Southeast Sulawesi | ~50K | 1.00× | |
| 14 | Maluku | ~30K | 1.00× | |
| 15 | West Sulawesi | ~30K | 1.00× | |
| 16 | North Kalimantan | ~20K | 1.00× | |
| 17 | West Sumatra | ~100K | 0.99× | |
| 18 | Aceh | ~100K | 0.99× | |
| 19 | West Nusa Tenggara | ~90K | 0.99× | |
| 20 | East Nusa Tenggara | ~80K | 0.99× | |
| 21 | South Sumatra | ~200K | 0.98× | |
| 22 | Riau | ~200K | 0.98× | |
| 23 | East Kalimantan | ~100K | 0.98× | |
| 24 | Jambi | ~80K | 0.98× | |
| 25 | Lampung | ~100K | 0.97× | |
| 26 | South Sulawesi | ~200K | 0.96× | |
| 27 | Bali | ~100K | 0.96× | |
| 28 | Special Region of Yogyakarta | ~100K | 0.96× | |
| 29 | North Sumatra | ~300K | 0.95× | |
| 30 | Banten | ~300K | 0.92× | |
| 31 | Central Java | ~600K | 0.88× | |
| 32 | Jakarta | ~500K | 0.88× | |
| 33 | East Java | ~700K | 0.84× | |
| 34 | West Java | ~900K | 0.78× |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anthony Joshua | Sports | 1.97× | ||
| 02 | Bae Suzy | Movies & TV | 1.96× | ||
| 03 | Park Bo-gum | Movies & TV | 1.95× | ||
| 04 | ikon | Music & Radio | 1.92× | ||
| 05 | CNBLUE | Music & Radio | 1.92× | ||
| 06 | TOPIK | Business & Career | 1.84× | ||
| 07 | Korean Tour | POI | 1.82× | ||
| 08 | seventeen | Music & Radio | 1.82× | ||
| 09 | Julia Perez | Movies & TV | 1.65× | ||
| 10 | Song Hye-kyo | Fashion & Accessoires | 1.63× | ||
| 11 | K-Dramas | Movies & TV | 1.63× | ||
| 12 | Krisdayanti | Politics & Society | 1.60× | ||
| 13 | Flat panel display | Technology & Electronics | 1.60× | ||
| 14 | Zodiac (film) | Movies & TV | 1.58× | ||
| 15 | Taeyang | Music & Radio | 1.57× | ||
| 16 | Dinara | Travel & Leisure | 1.57× | ||
| 17 | IU (singer) | Music & Radio | 1.55× | ||
| 18 | Lee Jong-suk | Movies & TV | 1.55× | ||
| 19 | Park Min-young | Movies & TV | 1.54× | ||
| 20 | NCT (band) | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.13× | |
| Risk Appetite | THRILL | 0.93× | |
| Need for Security | CONSERVATISM | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Early Adopter Mentality | POWER | 0.53× | |
| Healthy Lifestyle | BALANCE | 0.54× |
TV reality shows has an estimated audience of 7,255,946 people in Indonesia, concentrated in West Java and East Java.
47.5% of TV reality shows fans are female, 52.5% are male, with an average age of 35.5 years.
TV reality shows fans show strongest brand affinity for Korean Tour (1.82×), Park Bo-gum (1.95×), and Song Hye-kyo (1.63×) over the country average.
TV reality shows fans in Indonesia are most concentrated in West Java (reach ~900K), East Java (reach ~700K), and Central Java (reach ~600K). These three regions account for the largest share of the active audience.
Beyond TV reality shows itself, the audience over-indexes on Park Bo-gum (1.95×), Song Hye-kyo (1.63×), IU (singer) (1.55×), and K-Dramas (1.63×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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