A data profile of the people who buy, follow and care about TV reality shows in Poland — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 2,900,366 people in Poland.
TV reality shows has an estimated audience of 2,900,366 people in Poland. 61.1% are female, 38.9% are male, average age 38.9. Top brand affinities: M jak miłość, Nail polish, Makeup brush, DeeZee, Pierwsza miłość.
Top brand affinities include M jak miłość, Nail polish, Makeup brush, with strongest over-indexing on M jak miłość (1.52× the country average).
Demographically, the TV reality shows audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Individualism, Patriotism.
The typical TV reality shows fan in Poland is more female, around 38.9 years old, with strong Individualism tendencies and a notable affinity for M jak miłość.
The key figures that characterise the TV reality shows profile in Poland.
61.1% are female, 38.9% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 38.9 |
| Estimated audience size | 2,900,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 21% |
of the worldwide TV reality shows audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Simon Cowell | Movies & TV | 1.83× | ||
| 02 | Warsaw Shore | Movies & TV | 1.71× | ||
| 03 | Shakira | Music & Radio | 1.66× | ||
| 04 | Joanna Krupa | Movies & TV | 1.65× | ||
| 05 | Gogglebox | Movies & TV | 1.62× | ||
| 06 | George Orwell | Literature | 1.60× | ||
| 07 | Michelle Trachtenberg | Movies & TV | 1.57× | ||
| 08 | Makeup brush | Beauty & Wellness | 1.56× | ||
| 09 | Bella Thorne | Movies & TV | 1.54× | ||
| 10 | The Voice | Movies & TV | 1.54× | ||
| 11 | DeeZee | Fashion & Accessoires | 1.53× | ||
| 12 | Makeup Lessons | Beauty & Wellness | 1.53× | ||
| 13 | Gel nails | Beauty & Wellness | 1.53× | ||
| 14 | M jak miłość | Movies & TV | 1.52× | ||
| 15 | Makeup &hair | Beauty & Wellness | 1.52× | ||
| 16 | BrzydUla | Movies & TV | 1.52× | ||
| 17 | Carmen Electra | Movies & TV | 1.52× | ||
| 18 | Nail polish | Beauty & Wellness | 1.51× | ||
| 19 | Pierwsza miłość | Movies & TV | 1.51× | ||
| 20 | Talent show | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.20× | |
| Patriotism | CONSERVATISM | 1.10× | |
| Need for Security | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.47× | |
| Urban Lifestyle | OPEN | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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