A data profile of the people who buy, follow and care about TV reality shows in Ireland — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 1,001,301 people in Ireland.
TV reality shows has an estimated audience of 1,001,301 people in Ireland. 61.4% are female, 38.6% are male, average age 39.6.
Demographically, the TV reality shows audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Need for Security.
The key figures that characterise the TV reality shows profile in Ireland.
61.4% are female, 38.6% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 39.6 |
| Estimated audience size | 1,001,301 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide TV reality shows audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.10× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Design Affinity | PREMIUM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.81× | |
| Travelling | THRILL | 0.89× | |
| Design Affinity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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