A data profile of the people who buy, follow and care about TV reality shows in Austria — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 1,227,849 people in Austria.
The average TV reality shows fan in Austria is 38.6 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Hollywood Stars, American Airlines, Lordi, with strongest over-indexing on Hollywood Stars (1.53× the country average).
Demographically, the TV reality shows audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 9 regions tracked by Rascasse.
The typical TV reality shows fan in Austria is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Hollywood Stars.
The key figures that characterise the TV reality shows profile in Austria.
57.0% are female, 43.0% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 38.6 |
| Estimated audience size | 1,227,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide TV reality shows audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
Where the TV reality shows audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.31× | |
| 02 | Lower Austria | ~200K | 1.04× | |
| 03 | Styria | ~200K | 1.02× | |
| 04 | Burgenland | ~30K | 1.00× | |
| 05 | Upper Austria | ~200K | 0.99× | |
| 06 | Tyrol | ~80K | 0.97× | |
| 07 | Salzburg | ~80K | 0.97× | |
| 08 | Carinthia (state) | ~60K | 0.97× | |
| 09 | Vorarlberg | ~40K | 0.97× |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Andra (singer) | Music & Radio | 1.78× | ||
| 02 | The Apprentice (U.S. TV series) | Movies & TV | 1.75× | ||
| 03 | American Airlines | Travel & Leisure | 1.72× | ||
| 04 | Andra | Music & Radio | 1.72× | ||
| 05 | Ivanka Trump | Politics & Society | 1.71× | ||
| 06 | Aeroméxico | Travel & Leisure | 1.70× | ||
| 07 | Stratovarius | Music & Radio | 1.61× | ||
| 08 | The Rasmus | Music & Radio | 1.56× | ||
| 09 | Finntroll | Music & Radio | 1.56× | ||
| 10 | Lordi | Music & Radio | 1.54× | ||
| 11 | Hollywood Stars | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Early Adopter Mentality | POWER | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.71× | |
| Social Media Usage | JOY | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.78× |
TV reality shows has an estimated audience of 1,227,849 people in Austria, concentrated in Vienna and Lower Austria.
57.0% of TV reality shows fans are female, 43.0% are male, with an average age of 38.6 years.
TV reality shows fans show strongest brand affinity for Hollywood Stars (1.53×), American Airlines (1.72×), and Lordi (1.54×) over the country average.
TV reality shows fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond TV reality shows itself, the audience over-indexes on American Airlines (1.72×), Lordi (1.54×), The Rasmus (1.56×), and Aeroméxico (1.7×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.