A data profile of the people who buy, follow and care about TV reality shows in Netherlands — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 3,252,929 people in Netherlands.
The average TV reality shows fan in Netherlands is 42.1 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Expeditie Robinson, Mel B, 19 Kids and Counting, with strongest over-indexing on Expeditie Robinson (1.77× the country average).
Demographically, the TV reality shows audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 12 regions tracked by Rascasse.
The typical TV reality shows fan in Netherlands is more female, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Expeditie Robinson.
The key figures that characterise the TV reality shows profile in Netherlands.
60.7% are female, 39.3% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 42.1 |
| Estimated audience size | 3,252,929 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide TV reality shows audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
Where the TV reality shows audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 1.24× | |
| 02 | Flevoland | ~100K | 1.05× | |
| 03 | Zuid-Holland | ~800K | 1.04× | |
| 04 | Overijssel | ~200K | 0.99× | |
| 05 | Friesland | ~100K | 0.99× | |
| 06 | Drenthe | ~100K | 0.99× | |
| 07 | Zeeland | ~70K | 0.99× | |
| 08 | Gelderland | ~400K | 0.98× | |
| 09 | Utrecht | ~300K | 0.98× | |
| 10 | North Brabant | ~500K | 0.97× | |
| 11 | Limburg | ~200K | 0.96× | |
| 12 | Groningen | ~100K | 0.96× |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Apprentice (U.S. TV series) | Movies & TV | 1.82× | ||
| 02 | Expeditie Robinson | Movies & TV | 1.77× | ||
| 03 | Ivanka Trump | Politics & Society | 1.66× | ||
| 04 | Mel B | Music & Radio | 1.61× | ||
| 05 | 19 Kids and Counting | Movies & TV | 1.59× | ||
| 06 | Algemene Vereniging Radio Omroep | Radio Station | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.98× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Design Affinity | PREMIUM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.84× | |
| Early Adopter Mentality | POWER | 0.87× |
TV reality shows has an estimated audience of 3,252,929 people in Netherlands, concentrated in Zuid-Holland and North Holland.
60.7% of TV reality shows fans are female, 39.3% are male, with an average age of 42.1 years.
TV reality shows fans show strongest brand affinity for Expeditie Robinson (1.77×), Mel B (1.61×), and 19 Kids and Counting (1.59×) over the country average.
TV reality shows fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~700K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond TV reality shows itself, the audience over-indexes on Mel B (1.61×), 19 Kids and Counting (1.59×), Algemene Vereniging Radio Omroep (1.54×), and The Apprentice (U.S. TV series) (1.82×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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