A data profile of the people who buy, follow and care about TV reality shows in Portugal — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 2,077,643 people in Portugal.
The average TV reality shows fan in Portugal is 44.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include George Orwell, with strongest over-indexing on George Orwell (1.59× the country average).
Demographically, the TV reality shows audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Creativity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 20 regions tracked by Rascasse.
The typical TV reality shows fan in Portugal is more female, around 44.9 years old, with strong Creativity tendencies and a notable affinity for George Orwell.
The key figures that characterise the TV reality shows profile in Portugal.
59.5% are female, 40.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 44.9 |
| Estimated audience size | 2,077,643 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide TV reality shows audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
Where the TV reality shows audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~30K | 1.12× | |
| 02 | Portalegre District | ~30K | 1.11× | |
| 03 | Guarda District | ~30K | 1.10× | |
| 04 | Beja District | ~40K | 1.08× | |
| 05 | Vila Real District | ~40K | 1.05× | |
| 06 | Évora District | ~40K | 1.05× | |
| 07 | Castelo Branco District | ~40K | 1.03× | |
| 08 | Azores | ~60K | 1.00× | |
| 09 | Viana do Castelo District | ~50K | 1.00× | |
| 10 | Viseu District | ~70K | 0.99× | |
| 11 | Madeira | ~60K | 0.98× | |
| 12 | Coimbra District | ~100K | 0.96× | |
| 13 | Leiria District | ~100K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.94× | |
| 15 | Braga District | ~200K | 0.93× | |
| 16 | Faro District | ~100K | 0.93× | |
| 17 | Setúbal District | ~200K | 0.91× | |
| 18 | Porto District | ~400K | 0.84× | |
| 19 | Santarém District | ~80K | 0.84× | |
| 20 | Lisbon District | ~500K | 0.76× |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | George Orwell | Literature | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.95× | |
| Mindfulness | BALANCE | 0.89× | |
| Spirituality | BALANCE | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Career Orientation | POWER | 0.72× | |
| Community Orientation | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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