A data profile of the people who buy, follow and care about TV reality shows in Sweden — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 1,378,426 people in Sweden.
TV reality shows has an estimated audience of 1,378,426 people in Sweden. 56.0% are female, 44.0% are male, average age 42.3. Top brand affinities: Bodybuilding & Fitness, Så mycket bättre, Bonde söker fru, Beauty Makeup, Kris Jenner.
Top brand affinities include Bodybuilding & Fitness, Så mycket bättre, Bonde söker fru, with strongest over-indexing on Bodybuilding & Fitness (1.5× the country average).
Demographically, the TV reality shows audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical TV reality shows fan in Sweden is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Bodybuilding & Fitness.
The key figures that characterise the TV reality shows profile in Sweden.
56.0% are female, 44.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 42.3 |
| Estimated audience size | 1,378,426 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide TV reality shows audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mel B | Music & Radio | 2.05× | ||
| 02 | Tori Spelling | Movies & TV | 1.88× | ||
| 03 | Investigation Discovery | Movies & TV | 1.82× | ||
| 04 | Beauty Makeup | Beauty & Wellness | 1.80× | ||
| 05 | Carmen Electra | Movies & TV | 1.76× | ||
| 06 | Simon Cowell | Movies & TV | 1.74× | ||
| 07 | Quan (rapper) | Music & Radio | 1.70× | ||
| 08 | Bonde söker fru | Movies & TV | 1.69× | ||
| 09 | Sky Go | Movies & TV | 1.66× | ||
| 10 | Farmen | Movies & TV | 1.64× | ||
| 11 | Så mycket bättre | Movies & TV | 1.62× | ||
| 12 | Funny Pictures | Internet & Social Media | 1.60× | ||
| 13 | Kris Jenner | Movies & TV | 1.59× | ||
| 14 | Miranda Kerr | Fashion & Accessoires | 1.59× | ||
| 15 | America's Got Talent | Movies & TV | 1.56× | ||
| 16 | Sveriges mästerkock | Food & Beverages | 1.54× | ||
| 17 | Big Brother (TV series) | Movies & TV | 1.54× | ||
| 18 | Eddie Hall | Sports | 1.54× | ||
| 19 | Makeup &hair | Beauty & Wellness | 1.51× | ||
| 20 | Bodybuilding & Fitness | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.05× | |
| Travelling | THRILL | 1.00× | |
| Healthy Lifestyle | BALANCE | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.71× | |
| Social Media Usage | JOY | 0.88× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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