A data profile of the people who buy, follow and care about TV reality shows in Finland — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 579,014 people in Finland.
TV reality shows has an estimated audience of 579,014 people in Finland. 59.8% are female, 40.2% are male, average age 42.7. Top brand affinities: Self care, Bodybuilding & Fitness, G.O, Beauty Makeup, Cooking show.
Top brand affinities include Self care, Bodybuilding & Fitness, G.O, with strongest over-indexing on Self care (1.71× the country average).
Demographically, the TV reality shows audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical TV reality shows fan in Finland is more female, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Self care.
The key figures that characterise the TV reality shows profile in Finland.
59.8% are female, 40.2% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 42.7 |
| Estimated audience size | 579,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 31% |
of the worldwide TV reality shows audience comes from Finland.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beauty Makeup | Beauty & Wellness | 2.24× | ||
| 02 | Social influence | Politics & Society | 2.18× | ||
| 03 | Samara Weaving | Movies & TV | 1.95× | ||
| 04 | Bella Thorne | Movies & TV | 1.95× | ||
| 05 | Makeup &hair | Beauty & Wellness | 1.93× | ||
| 06 | Jake Paul | Internet & Social Media | 1.89× | ||
| 07 | Bodybuilding & Fitness | Sports | 1.81× | ||
| 08 | Hair Stylists | Beauty & Wellness | 1.76× | ||
| 09 | Spartan race | Sports | 1.75× | ||
| 10 | Self care | Health | 1.71× | ||
| 11 | Pringles | Food & Beverages | 1.71× | ||
| 12 | G.O | Technology & Electronics | 1.69× | ||
| 13 | General fitness training | Sports | 1.67× | ||
| 14 | Gaming | Games | 1.60× | ||
| 15 | Hair iron | Beauty & Wellness | 1.58× | ||
| 16 | Women's fashion | Fashion & Accessoires | 1.57× | ||
| 17 | Dog toy | Pets & Animals | 1.56× | ||
| 18 | Zara Larsson | Music & Radio | 1.55× | ||
| 19 | Beauty tips | Beauty & Wellness | 1.51× | ||
| 20 | Cooking show | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.15× | |
| Design Affinity | PREMIUM | 0.99× | |
| Need for Security | CONSERVATISM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.67× | |
| Social Media Usage | JOY | 0.83× | |
| Patriotism | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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