A data profile of the people who buy, follow and care about TV reality shows in Denmark — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 896,809 people in Denmark.
TV reality shows has an estimated audience of 896,809 people in Denmark. 55.9% are female, 44.1% are male, average age 41.3. Top brand affinities: G.O, Self care, Home Interior Design, Home construction, Travel Adventures.
Top brand affinities include G.O, Self care, Home Interior Design, with strongest over-indexing on G.O (2.22× the country average).
Demographically, the TV reality shows audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
The typical TV reality shows fan in Denmark is more female, around 41.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for G.O.
The key figures that characterise the TV reality shows profile in Denmark.
55.9% are female, 44.1% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 41.3 |
| Estimated audience size | 896,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 19% | |
| 50+ | 29% |
of the worldwide TV reality shows audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beauty Makeup | Beauty & Wellness | 2.79× | ||
| 02 | G.O | Technology & Electronics | 2.22× | ||
| 03 | Bodybuilding & Fitness | Sports | 2.11× | ||
| 04 | Self care | Health | 2.09× | ||
| 05 | Beauty tips | Beauty & Wellness | 1.97× | ||
| 06 | Healthy food | Health | 1.94× | ||
| 07 | WAVE (TV) | Movies & TV | 1.89× | ||
| 08 | Design & Interior | Home & Garden | 1.84× | ||
| 09 | Healthy habits | Health | 1.76× | ||
| 10 | Handmade Crafts | Kids & Family | 1.72× | ||
| 11 | Expensive Taste | Business & Career | 1.72× | ||
| 12 | Home Decoration & Design | Home & Garden | 1.71× | ||
| 13 | Travel Adventures | Travel & Leisure | 1.69× | ||
| 14 | Decoration | Home & Garden | 1.67× | ||
| 15 | Interior designs | Home & Garden | 1.65× | ||
| 16 | Home Interior Design | Home & Garden | 1.63× | ||
| 17 | COS | Shopping | 1.60× | ||
| 18 | Pizza delivery | Food & Beverages | 1.58× | ||
| 19 | Home construction | Home & Garden | 1.56× | ||
| 20 | Marketing communications | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.31× | |
| Travelling | THRILL | 1.20× | |
| Urban Lifestyle | OPEN | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Convenience Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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