A data profile of the people who buy, follow and care about TV reality shows in Australia — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 6,353,418 people in Australia.
The average TV reality shows fan in Australia is 40.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Jon Gosselin, with strongest over-indexing on Jon Gosselin (1.75× the country average).
Demographically, the TV reality shows audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 8 regions tracked by Rascasse.
The typical TV reality shows fan in Australia is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for Jon Gosselin.
The key figures that characterise the TV reality shows profile in Australia.
59.9% are female, 40.1% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 40.5 |
| Estimated audience size | 6,353,418 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide TV reality shows audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
Where the TV reality shows audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~800K | 1.04× | |
| 02 | Queensland | ~1.5M | 1.03× | |
| 03 | Northern Territory | ~60K | 1.03× | |
| 04 | Australian Capital Territory | ~100K | 1.02× | |
| 05 | Tasmania | ~100K | 0.97× | |
| 06 | South Australia | ~500K | 0.94× | |
| 07 | New South Wales | ~2M | 0.93× | |
| 08 | Victoria | ~2M | 0.92× |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jon Gosselin | Music & Radio | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.93× | |
| Social Media Usage | JOY | 0.92× | |
| Design Affinity | PREMIUM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.76× | |
| Risk Appetite | THRILL | 0.77× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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