A data profile of the people who buy, follow and care about TV reality shows in South Africa — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 2,351,665 people in South Africa.
TV reality shows has an estimated audience of 2,351,665 people in South Africa. 55.3% are female, 44.7% are male, average age 36.5. Top brand affinities: Simon Cowell, Andrew Garfield, Ella Mai, viki, Are You The One?.
Top brand affinities include Simon Cowell, Andrew Garfield, Ella Mai, with strongest over-indexing on Simon Cowell (1.51× the country average).
Demographically, the TV reality shows audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Spirituality, Travelling.
The typical TV reality shows fan in South Africa is more female, around 36.5 years old, with strong Spirituality tendencies and a notable affinity for Simon Cowell.
The key figures that characterise the TV reality shows profile in South Africa.
55.3% are female, 44.7% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 36.5 |
| Estimated audience size | 2,351,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 19% |
of the worldwide TV reality shows audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cathy Dennis | Music & Radio | 1.99× | ||
| 02 | The Voice of Germany | Movies & TV | 1.96× | ||
| 03 | Star Academy | Movies & TV | 1.82× | ||
| 04 | Andrew Garfield | Movies & TV | 1.81× | ||
| 05 | Ben Platt | Music & Radio | 1.81× | ||
| 06 | AGT Auditions | Event | 1.71× | ||
| 07 | Are You The One? | Movies & TV | 1.68× | ||
| 08 | Nadja abd el Farrag | Movies & TV | 1.68× | ||
| 09 | The X Factor (UK TV series) | Movies & TV | 1.63× | ||
| 10 | Australia's Got Talent | Movies & TV | 1.61× | ||
| 11 | America’s Got Talent Live | Movies & TV | 1.61× | ||
| 12 | Pop Idol | Movies & TV | 1.60× | ||
| 13 | Kathryn Bigelow | Movies & TV | 1.57× | ||
| 14 | Keeping up with the Kardashian | Movies & TV | 1.55× | ||
| 15 | Ella Mai | Music & Radio | 1.52× | ||
| 16 | viki | Movies & TV | 1.52× | ||
| 17 | Simon Cowell | Movies & TV | 1.51× | ||
| 18 | Quan (rapper) | Music & Radio | 1.51× | ||
| 19 | JWoww | Movies & TV | 1.51× | ||
| 20 | John F. Kennedy Center for the Performing Arts | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.90× | |
| Travelling | THRILL | 0.79× | |
| Patriotism | CONSERVATISM | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.58× | |
| Healthy Lifestyle | BALANCE | 0.63× | |
| Patriotism | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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