A data profile of the people who buy, follow and care about TV reality shows in Switzerland — modelled from more than twelve digital signal sources. TV reality shows has an estimated audience of 1,204,152 people in Switzerland.
The average TV reality shows fan in Switzerland is 40.0 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include American Airlines, Simon Cowell, Mel B, with strongest over-indexing on American Airlines (1.79× the country average).
Demographically, the TV reality shows audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 26 regions tracked by Rascasse.
The typical TV reality shows fan in Switzerland is more female, around 40.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for American Airlines.
The key figures that characterise the TV reality shows profile in Switzerland.
56.1% are female, 43.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 40.0 |
| Estimated audience size | 1,204,152 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide TV reality shows audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 24.3% |
| India | 5.2% |
| United Kingdom | 4.5% |
Where the TV reality shows audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Appenzell Innerrhoden | ~2K | 1.20× | |
| 02 | Uri | ~4K | 1.11× | |
| 03 | Canton of Glarus | ~5K | 1.10× | |
| 04 | Canton of Nidwalden | ~5K | 1.09× | |
| 05 | Canton of Obwalden | ~5K | 1.09× | |
| 06 | Appenzell Ausserrhoden | ~6K | 1.07× | |
| 07 | Jura | ~9K | 1.03× | |
| 08 | Schaffhausen | ~10K | 1.01× | |
| 09 | Schwyz | ~20K | 0.98× | |
| 10 | Canton of Zug | ~10K | 0.98× | |
| 11 | Graubünden | ~30K | 0.97× | |
| 12 | Neuchatel | ~20K | 0.97× | |
| 13 | Thurgau | ~30K | 0.96× | |
| 14 | Luzern | ~50K | 0.95× | |
| 15 | Solothurn | ~30K | 0.95× | |
| 16 | Basel-Landschaft | ~30K | 0.95× | |
| 17 | Canton of St. Gallen | ~60K | 0.94× | |
| 18 | Basel-City | ~40K | 0.94× | |
| 19 | Fribourg | ~40K | 0.94× | |
| 20 | Aargau | ~70K | 0.93× | |
| 21 | Valais | ~50K | 0.93× | |
| 22 | Canton of Bern | ~100K | 0.92× | |
| 23 | Canton of Zürich | ~200K | 0.91× | |
| 24 | Canton of Geneva | ~70K | 0.91× | |
| 25 | Ticino | ~40K | 0.91× | |
| 26 | Vaud | ~100K | 0.84× |
The strongest cross-interests of the TV reality shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aeroméxico | Travel & Leisure | 2.10× | ||
| 02 | Mel B | Music & Radio | 1.94× | ||
| 03 | Brickell | Beauty & Wellness | 1.83× | ||
| 04 | American Airlines | Travel & Leisure | 1.79× | ||
| 05 | Ivanka Trump | Politics & Society | 1.79× | ||
| 06 | The Apprentice (U.S. TV series) | Movies & TV | 1.75× | ||
| 07 | Simon Cowell | Movies & TV | 1.63× | ||
| 08 | Howie Mandel | Movies & TV | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.15× | |
| Sustainability | BALANCE | 0.99× | |
| Patriotism | CONSERVATISM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Social Media Usage | JOY | 0.83× |
TV reality shows has an estimated audience of 1,204,152 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
56.1% of TV reality shows fans are female, 43.9% are male, with an average age of 40.0 years.
TV reality shows fans show strongest brand affinity for American Airlines (1.79×), Simon Cowell (1.63×), and Mel B (1.94×) over the country average.
TV reality shows fans in Switzerland are most concentrated in Canton of Zürich (reach ~200K), Canton of Bern (reach ~100K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond TV reality shows itself, the audience over-indexes on Simon Cowell (1.63×), Mel B (1.94×), Aeroméxico (2.1×), and Howie Mandel (1.6×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for TV reality shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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