A data profile of the people who buy, follow and care about Gratis in Indonesia — modelled from more than twelve digital signal sources. Gratis has an estimated audience of 2,462,679 people in Indonesia.
Gratis has an estimated audience of 2,462,679 people in Indonesia. 59.9% are female, 40.1% are male, average age 32.6. Top brand affinities: Traveloka, Milk, Kebaya, Inter Milan, Lottery.
Top brand affinities include Traveloka, Milk, Kebaya, with strongest over-indexing on Traveloka (2.27× the country average).
Demographically, the Gratis audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Price Sensitivity, Tradition.
The typical Gratis fan in Indonesia is more female, around 32.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Traveloka.
The key figures that characterise the Gratis profile in Indonesia.
59.9% are female, 40.1% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 32.6 |
| Estimated audience size | 2,462,679 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 37% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Gratis audience comes from Indonesia.
| Country | Share |
|---|---|
| Turkey | 9.7% |
| Indonesia | 6.8% |
| Brazil | 2.4% |
The strongest cross-interests of the Gratis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New York Red Bulls | Sports | 8.72× | ||
| 02 | AS Monaco FC | Sports | 4.18× | ||
| 03 | Ryan Gosling | Movies & TV | 3.37× | ||
| 04 | International education | Business & Career | 3.00× | ||
| 05 | Lottery | Games | 2.77× | ||
| 06 | Astro (Malaysian satellite television) | Movies & TV | 2.30× | ||
| 07 | FamilyMart | Shopping | 2.29× | ||
| 08 | Traveloka | Travel & Leisure | 2.27× | ||
| 09 | Bank Negara Indonesia | Business & Career | 2.15× | ||
| 10 | Allkpop | Music & Radio | 2.15× | ||
| 11 | Innovation | Business & Career | 1.99× | ||
| 12 | Milk | Food & Beverages | 1.96× | ||
| 13 | Paris Saint-Germain | Sports | 1.94× | ||
| 14 | Hypermarket | Shopping | 1.88× | ||
| 15 | Kebaya | Fashion & Accessoires | 1.87× | ||
| 16 | Inter Milan | Sports | 1.78× | ||
| 17 | Modern architecture | Arts & Culture | 1.76× | ||
| 18 | Cashback reward program | Shopping | 1.69× | ||
| 19 | Manchester City F.C. | Sports | 1.59× | ||
| 20 | Scooters | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.70× | |
| Tradition | CONSERVATISM | 1.67× | |
| Individualism | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.67× | |
| Social Media Usage | JOY | 0.76× | |
| Community Orientation | OPEN | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Gratis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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