A data profile of the people who buy, follow and care about Shopee in Indonesia — modelled from more than twelve digital signal sources. Shopee has an estimated audience of 10,410,079 people in Indonesia.
Shopee has an estimated audience of 10,410,079 people in Indonesia. 47.8% are female, 52.2% are male, average age 30.1. Top brand affinities: Slot machine, Telegram, Online poker, Pizza, Charity and causes.
Top brand affinities include Slot machine, Telegram, Online poker, with strongest over-indexing on Slot machine (1.62× the country average).
Demographically, the Shopee audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Need for Security, Community Orientation.
The typical Shopee fan in Indonesia is balanced, around 30.1 years old, with strong Need for Security tendencies and a notable affinity for Slot machine.
The key figures that characterise the Shopee profile in Indonesia.
47.8% are female, 52.2% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 30.1 |
| Estimated audience size | 10,410,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 33% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Shopee audience comes from Indonesia.
| Country | Share |
|---|---|
| Brazil | 17.1% |
| Indonesia | 13.8% |
| Philippines | 10.8% |
The strongest cross-interests of the Shopee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slot machine | Games | 1.62× | ||
| 02 | Online poker | Games | 1.62× | ||
| 03 | Pizza | Food & Beverages | 1.62× | ||
| 04 | Charity and causes | Business & Career | 1.62× | ||
| 05 | Lipstick | Beauty & Wellness | 1.62× | ||
| 06 | Baby food | Kids & Family | 1.62× | ||
| 07 | Coffee roasting | Food & Beverages | 1.62× | ||
| 08 | Sneaker collecting | Fashion & Accessoires | 1.62× | ||
| 09 | Steak | Food & Beverages | 1.62× | ||
| 10 | FC Bayern Munich | Sports | 1.62× | ||
| 11 | Ice cream | Food & Beverages | 1.62× | ||
| 12 | Family car | Cars & Mobility | 1.62× | ||
| 13 | Mobile gambling | Games | 1.62× | ||
| 14 | City car | Cars & Mobility | 1.62× | ||
| 15 | Fashion show | Fashion & Accessoires | 1.62× | ||
| 16 | Eyelash | Beauty & Wellness | 1.62× | ||
| 17 | BTS | Music & Radio | 1.62× | ||
| 18 | Massively multiplayer online games | Games | 1.52× | ||
| 19 | Scholarship | Kids & Family | 1.52× | ||
| 20 | Telegram | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.35× | |
| Community Orientation | OPEN | 1.33× | |
| Pet Ownership | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Creativity | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Shopee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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